the future of marketing, advertising, and branded entertainment

The Future of Marketing, Advertising, and Branded

Entertainment.

Ian SchaferCEO & Founder, Deep Focus

1997: i-traffic

1999: Miramax Films

2002: Deffe FOCUCreative. Media. Publicity & Public Relations. Strategy.

Branded Experiences.

Branded entertainment as you know it is evolving faster than

you are.

Why?

Web 1.0Connecting people to

information.

Web 2.0Connecting people to each

other.

Web 3.0Everything is connected.

Branded Entertainment 1.0Integration and product

placement.

Branded Entertainment 2.0Conversation, engagement,and chaotic creativity.

Social media, UGC, and new web technologies are changing

the way your consumers interact with each other -- and with your

brands.

QuickTime™ and aH.264 decompressor

are needed to see this picture.

The web is a one (and many)-to-many (and so on), two-way conductor and

facilitator of conversation and concurrently shared experiences.

“Branded entertainment”must be re-imagined as“branded experiences”.

QuickTime™ and aSorenson Video 3 decompressorare needed to see this picture.

Diffusion of Innovation Theory

bloggers

blog readers

YouTube watchers,Google searchers GMA Viewers

Family & Friends

Surround, activate, & engage.

Create goodwill.

Coolhunt & trendspot.

Be an active listener.

Incite & ignite.

Be chaotic.

So what is the future of successful marketing & advertising?

Future success will depend on the ability to initiate experiences that evolve, adapt, and are contributed to by your consumers.

Website | www.deep-focus.net

Blog | www.IanSchafer.com

Email | ian@deep-focus.net