the future of xr (cross/mixed reality) in business: asq ... · facebook (b2c) in 2014 acquired...

ASQ RRD Series The Future of XR (Cross/Mixed Reality) in Business: Innovations, Strategies, and Use Cases

Speakers

DENIS POTAPENKO

As a CTO and technology evangelist with over 15 years of experience, Denis is responsible for the company's R&D future. He has been acting in the area of innovative virtual and augmented reality solutions for military training and educational simulations developing and implementing risk-free solutions in complex areas.

PHILIP VOLNA

Philip Volna is a digital content marketer at Program-Ace who takes complicated digitalization ideas and converts them into applicable solutions for business.

Agenda❖ Reality-altering technologies❖ XR definition, market size, leader matrix❖ Technology stack, devices, and the best solutions❖ XR use cases ❖ How small businesses and startups can benefit from XR ❖ How to choose the right XR development company

XRExtended Reality

VRVirtual reality

ARAugmented reality

MRMixed reality

Understanding XR

“AR

MR

VR

- Real world is “augmented” with computer generated “virtual” information (objects, character, images)

- The same as AR, but you can track and interact with the virtual environment

- Fully computer-generated environment. A user can’t see the real world

XR Market Size

$209.2Billion

by 2022

Source: Statista.com

❖ More apps and opportunities❖ New ways of thinking ❖ New tactics and strategies

Source: Statista.com

Headset shipment:

❖ 0.8 million units (AR)❖ 8.1 million units (VR)

❖ 26.7 million units (AR)❖ 39.2 million units (VR)

2018

2022

Source: Perkins Coie LLP

Most influential:❖ Gaming❖ Healthcare ❖ Retail❖ Automotive❖ Manufacturing❖ Marketing ❖ Agriculture

Apple Google Microsoft Facebook Magic Leap HTC Vive Samsung

Top AR/VR Developers:Source: Clutch.co

Facebook (B2C)In 2014 acquired Oculus VR.In 2015 tried to acquire Unity.Focus: ❖ Entertainment (Facebook

Spaces)

The Games Big Guys Play

Apple (B2B/B2C)Actively builds AR prototypesFocus: ❖ Education ❖ Navigation ❖ Manufacturing❖ Entertainment

“VR/AR will be the next major computing platform after mobile in about 10 years... It’s more natural than mobile since it uses our normal human visual and gestural systems” - Mark

Zuckerberg

Google (B2B/B2C)Enhanced Google Maps with ARFocus: ❖ Entertainment ❖ Navigation

Headset❖ HTC Vive❖ Oculus Rift

Glasses❖ Microsoft Hololens❖ Meta Glasses❖ Magic Leap

VR Box ❖ Samsung Gear VR❖ Oculus Go❖ Google Daydream

View

XR Hardware Overview

+

XR Technology Stack

ARKitApple AR

development platform for IOS

ARCoreGoogle AR

development platform for Android

VuforiaAR SDK

for mobile devices

UnityGame development

engine

XRUse Cases

Energy Sector

MR in the Energy industry is used for: ❖ Teamwork and communication❖ Object inspection and maintenance❖ Training & emergency training❖ Hazard mapping ❖ Object visualization

Image source: Siemens

Retail

MR in the Retail industry is used for: ❖ Product marketing❖ Product configuration ❖ Advertising ❖ Entertainment

74%of shoppers expect

retailers to implement AR

Source: DigitalBridge, IKEA

Healthcare

MR in the Healthcare industry is used for: ❖ Post-stroke rehabilitation

“Microsoft Kinect”❖ Fine motor rehabilitation ❖ Anxiety and pain reduction❖ Post-trauma rehabilitation❖ Training and visualization

Image source: Hermes Pardini

Logistics

MR in Logistics is used for: ❖ Product picking optimization ❖ AR route planning ❖ Damage detection ❖ Completeness checkup ❖ Real-time assistance via AR glasses

Image source: Stock image

Automotive

MR in Automotive is used for: ❖ Training and maintenance❖ Damage detection and inspection ❖ Communication and assistance❖ Vehicle counterparts visualization ❖ Route planning and navigation

Image source: Stock image

Tourism

MR in Tourism is used for: ❖ Route planning (AR Google Maps)❖ Points of interest location (with AR description)❖ Navigation and information❖ Custom Code detection and projection (QR-codes

in travel guide journal)

Image source: Zumoko AR, Stock image

How Small Businesses and Startups Can Benefit From XR

BENEFIT

External or Internal?

Develop For Others

Develop For Yourself

Find pain - solve itIdentify the problem -

find a company

How to choosethe right AR/VR development company

Great AR/VR Company Characteristics

PortfolioCustomer

satisfaction & reviews

Internalprocesses Prices

Thanks!

Contact

Program-Ace is a Ukrainian R&D AR/VR development company with 25+ years of successful delivery and vigorous growth at the IT market.

USA +1 347 53 53 543Ukraine +38 067 578 40 46

56, Poltavsky Shlyah, Kharkiv, Ukraine

rfp@program-ace.com

program.ace