the great shift: how i went from a developer to an advocate marketer

Jay GordonCloud Developer Advocate, MongoDB @jaydestro

THE GREAT SHIFT: HOW I WENT FROM A DEVELOPER TO AN ADVOCATE MARKETER

Hi, I am Jay… I was a SysAdmin for a long time.

i did a lot of weird things to keep the websites you love online

DEVELOPER ADVOCACY

•Developers understand and respect peers.•Developers want content to help them teach others.•Developers want to help you.

OK COOL JAY YOU PICKED A NEW JOB

•Bring concepts of software development and leadership to marketing teams.•Listen, take notes, understand that you have to learn how to reboot an entire mindset.•Make use of the tools you’ve been provided for marketing specific concepts:• Top of funnel• Nurture tracks• Content distribution.

Fandom!.

Fandom… Begat Advocacy.

Fandom… Begat Advocacy.

Fandom… Begat Advocacy.

What is MongoDB?

● MongoDB is a database● It's open source ● We help developers build great software in

almost every market. ○ Fintech○ Healthcare○ Limitless use cases...

Challenges in Developer RelationsThe Community

● We're talking to everyone globally.

● Technology connoisseurs, need to provide data and build trust.

The Product

● The relational database has been around since 1970.

● MongoDB's initial release was Feb. 2009

MongoDB's Global Community

11

● Over 30,000,000 Downloads Total● Over 30,000 Downloads a day● More than 1,000 technology and service

partners● Over 730,000 MongoDB University

registrations

The Path of the MongoDB User

● Start with our free, open source version● Take on independent learning to become fans● Evangelize and share their expertise

How Do We Do It?

Build Relationships

Build Relationships

Create Exclusivity

Champion Your Best and Brightest

Information Wants To Be Shared(especially to/from developers)

• Build relationships • Create exclusivity • Champion your best and brightest

How cool is my dog in this sweater?

This slide is mandatory but I like it.