the hangover - case study

Australia loved the hangover but how did we turn its Facebook page into a thriving community?

Our challenge:

•• Develop and implement a 6 week campaign to sell DVDs and create a strong foundation for a longer term engagement

•• Campaign a fast turnaround implementation to meet the DVD launch date on a tight budget

Yeah... that’s not gonna happen.

and what did we achieve?

At the conclusion of the campaign 53,664 Australians were fans of The Hangover

A competition which received entries from 1.15% of fans with the entry photos being viewed almost 20,000 times.

Content and updates shared through the Facebook page generated almost 7.5m impressions in news feeds...

This content included footage from the movie and behind the scenes clips which received over 7,000 views.

and an average daily interaction of 2.34% of fans ensured that an interested and engaged community was handed back to Warner Bros, ready for the next stage of the communications strategy.

So how’d we do it? Contact us to find out.

twosocial.com