the history of apple
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WHAT IS “APPLE”?
Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer on April 1, 1976 .
Apple is an innovative company that manufactures, markets, and sells many kinds of consumer electronic devices.
.
Apple is an innovative company that manufactures, markets, and sells many kinds of consumer electronic devices.
. 1975
Apple, Inc.
In January, Steve Jobs announced the company would change it’s name to Apple, Inc. to incorporate their many endeavors
SHREDDING DOWN ‘COMPUTER’
Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices
Announced iPhone and Apple TV
Apple, Inc.
Mission Statement:
“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”
Apple I
First demonstrated in April 1976
Used a TV as a display Many machines had no display
Cassette interface Used fewer parts than
anything in its class
Apple Computer’s first logo, designed by Ronald Wayne, shows
Isaac Newton underneath an apple tree.
Apple II
First introduced in 1977
Recognized by many as being the first “computer”
Production ended in 1993; Apple had sold over two million units
Unlike Apple I, this version included graphics
OTHER EARLY ENDEAVORS Apple III
Released May 1980 Had 128K of RAM Designed for businesses – expensive!! > $4300!!! Had lots of problems – didn’t do well..
Apple Lisa Released in 1983 Became the first personal computer sold to the
public with a GUI. Aimed at large businesses Commercial failure due to high price tag (almost
$10,000) and limited software it could run
History of Apple, Inc.1976
Apple Computer Company Founded.1983 -1984 Enters Fortune 500. John Sculley Becomes President And Ceo. Apple Airs “1984” During Super Bowl.1985 Jobs Forced Out Of Company1993 Sculley Forced Out.1997 Steve Jobs Returns To Apple.2007 Apple Changes Name To Apple, Inc.
10
THE INTRO OF THE MACINTOSH Apple introduced the Macintosh in 1984
Sales not initially as strong as desired
Introduced on January 24, 1984, the Macintosh was the world’s first truly personal computer, with a user-friendly Graphical User Interface (GUI).
Introduced desktop publishing with Adobe PageMaker Macintosh’s first icons were created
by graphic designer Susan Kare.
Created an entire Mac Family: MacPlus (1986) Mac SE and Mac II
(1987) Mac Classic and Mac
LC (1990) Macintosh Portable
(1989) PowerBook (1991)
Created an entire Mac Family: MacPlus (1986) Mac SE and Mac II
(1987) Mac Classic and Mac
LC (1990) Macintosh Portable
(1989) PowerBook (1991)
THE INTRO OF THE MACINTOSH
Early Years – Computer Comparison
Product Cost Storage RAM Year
Apple I $666 --- 8 KB 1976
Apple II $1298 Floppy 64 KB 1977
Apple III$4300(for business)
Floppy 128 KB 1980
Apple Lisa
$10,000(for business)
Floppy 1 MB 1983
Macintosh
$2495 Floppy 128 KB 1984
AIM Alliance
In 1991, Apple Computer, IBM, and Motorola joined to create the PowerPC processors
• Started Power Macintosh line in 1994 using PReP (PowerPC Reference Platform)
• Produced the first hand-held PDA, the Newton, in 1993• Did not take off for
Apple, but was the forerunner for PalmPilot and Palm PC
Profile - Apple Corporation Company Business Strategy
Proprietary Business Strategy This strategy works as both its best friend and worst
enemy The company is able to benefit from exceptional
technological leaps by keeping their knowledge and products proprietary and secret from competition.
With this they are not only closing off themselves to open forum of ideas and criticisms they have caused a rift between technological usability.
Because of this strategy Apple products can only use Apple software, thus creating the strong competition between Apple & PC.
Can both help and hinder growth and performance in the market.
Includes expanding its distribution network to effectively reach more of its targeted customers and provide them with a high-quality sales and post-sales support experience.
iMAC IS BORN Jobs first recreated
desktop, combining the monitor and CPU into one
Sold over one million units a year
Introduced Apple’s new emphasis on design and aesthetics
The Evolution of apple inc.
2006199719771975
MOST FAMOUS AD CAMPAIGNS
1997: “Think Different” ad campaign was created
2002: “Apple Switch” ads 2006: “Get a Mac” more famously known as
PC vs. Mac
EXTRA SHOT…
1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc.
1991-’95
1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities The Performa lines of Macintosh LC- a disaster Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances Microsoft gains market with cheap commodity personal computers1994: Apple allied with IBM and Motorola in the AIM alliance.
Value Creation Process
FF
Focus On Education
eMac
Adding Value
iMac
Lifestyle Strategy
Digital Hub
Music Strategy (iTunes)
Video Strategy (iMovie)
Internet Strategy (iTools)
Convergence
Apple I,II,III Mac
RETURN OF STEVE JOBS
Rebirth of apple
1996: acquisition of NEXT Inc. Jobs back to Apple as an advisor. 1997: Steve Jobs –the CEO1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh1997:Apple introduced the Apple Store+ new build-to-order manufacturing strategy 1998: introduced the new iMacwith Mac OS X. Then came the iBook, Apple's new laptop.
24
Product Cost Storage RAM Year
Macintosh$2495
Floppy 128 KB 1984
Mac Plus$2600
Floppy 4 MB 1986
iMac$1799
320 GB 4GB 2007
Mac Portable (laptop)
$6500
40MB hd
8 MB 1989
Powerbook 100 (laptop)
$2500
40MB hd
8 MB 1991
Macbook Air(laptop)
$1799
120GB hd 2GB 2008
LETS HAVE ANOTHER COMPARISON
Extra shot..
Albert Fert and Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPodsThe prize was awarded for work on magnetoelectronics, also known as spintronics.It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before.
SOME BUSINESS THINGS
CORE COMPETENCIES
Differentiation Strategy
Value Creation
DIFFERENTIATION STRATEGY
Unique Features and characteristicsCommands Premium PriceHigh Customer ServiceSuperior QualityPrestigeRapid Innovation
STRENGTHS & WEAKNESSES
STRENGTHS Branding
Innovation Differentiated Product Ease of Use Superior Quality Retail Strategy Marketing and Sales Customer Loyalty Online Sales
WEAKNESSES High Price
Proprietary System
Niche Market
Cannibalization
LETS HAVE
SOME
MARKET
ANALYSIS
MARKET SHARE
i-phone Market Share :
Competitor RIM Blackberry Share :
Market Growth Rate :
30%
40%
32%
i-pod Market Share :
Closest Competitor Sandisk Share :
Market Growth Rate :
73.8%
7.2%
30%
i-tune Market Share : Closest Competitor Amazon Share :
Market Growth Rate :
69%
8%
20%
OS-X Market Share :
Closest Competitor Windows Share :
Market Growth Rate :
5.02%
90.29%
`32%
MARKET PRICE
Think different
THINK DIFFERENT
CONCLUSION
For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’.Apple, go on innovating…..
Thank You For Your Support!
DONE BY SAQIB
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