the holography times, vol 2, issue 4
Post on 24-Mar-2015
62 Views
Preview:
TRANSCRIPT
The Holography TimesThe Holography TimesThe Holography TimesSeptember 2008 Vol II Issue IV www.homai.org
The Holography Times is a quarterly newsletter published by HoMAI
TM
ALSO
Anti-counterfeiting solutions for FIFA 2010 • 3M targets Indian pharma industry • Using holograms
to celebrate success • Face to face with Mr. Manoj Kochar - MD, Holoflex • Holographic optical
elements • Review on HOLOPACK-HOLOPRINT 2008 • Industry updates and more...
Hologram: The first line of defence in the war on
PHARMA COUNTERFEITING
SPECIAL REPORTSource: www.ihma.org
Endeavour to safe guard products & people
The Holography Times News BytesThe Holography Times
02 www.homai.org www.homai.org 03
Anti-Counterfeiting solution
for 2010 World CupAfter its success with the 2006 FIFA
World Cup licensing programme, De
La Rue Holographics has been reselected to
provide a secure anti-counterfeit solution to
protect FIFA's official licensed merchandise,
including products for the 2010 World Cup in
SouthAfrica.
The tags will appear on clothing and
merchandise to make it easy for football
fans to identify original official products.
The solution, which will be deployed
globally, incorporates an easy to
authenticate holographic label and
holographic swing tag with SLSNet, an
online ordering and tracking system. The
new FIFA holograms integrate advanced
design techniques with De La Rue’ latest
hologram technology.
The association is currently setting up a
network of globally branded stores in
preparation for the tournament. The quality
seals produced by De La Rue make it easy for
any supporter to identify the original official
items, while guaranteeing the integrity of the
licensing programme worldwide.
De La Rue marketing communications
manager Clare Walsh said: "The tags are a
three-pronged prevention measure for
counterfeiting. The public can identify them
in stores; FIFA officials can check them in
stores; and forensic workers can check
authenticity in the lab.”
De La Rue is the world largest commercial
security printer and papermaker. De La Rue
holograms are used in 40 different currencies
& more than 95 different banknote
denominations. De La Rue is also accredited
to produce the VISA dove holograms and is
involved in the production of over 150
national currencies and a wide range of
securitydocuments.
Source: www.delarue.com
In this issue
INTERVIEW MANOJ KOCHAR
The managing
director of Holoflex
speaks about his
experience in
Hologram Industry77
MARKETER’S SPEAKS
Ian Lancaster, General
Secretary of IHMA,
specialist analysts &
consultant in
holography describes
how holograms is
helping on pharma anti-
counterfeiting
9
Holographic optical element; New
master replicating technology...
11
Editorial
Belarus to develop cooperation
in hologram production
The solution,
which will be
deployed globally,
incorporates an
easy to
authenticate
holographic
label and
holographic swing
tag with SLSNet,
an online ordering
and tracking
system
In Belarus this
technology is
used for
popularization of
art objects and in
decoration. The
main area of
application, however, is
protecting securities
from forgery, Mikhail
Myasnikovich
underlined
Belarus is going to develop cooperation
with the international organizations in
hologram production, Chairman of the
Presidium of the National Academy of
Sciences (NAS) of Belarus, Mikhail
Myasnikovich stated at a meeting with Gen
Secretary of the International Hologram
Manufacturers Association (IHMA), Ian
Lancaster on September 5, 2008.
Mikhail Myasnikovich noted that “Worldwide
holography is used for protection and is also
applied in other areas of the national economy.
In Belarus this technology is used for
popularization of art objects and in decoration.
The main area of application, however, is
protectingsecurities fromforgery.
IHMA Head Ian Lancaster noted that “We
are greatly interested in cooperation with
Belarusian scientists and hologram
manufacturers”.
This association intends to discuss the
cooperation areas in this sector with
scientific and commercial organizations of
Belarus. The two sides also considered an
opportunity of holding a similar international
conference e.g. Holopack-Holoprint in
Minsk, discussing a long-term hologram
development strategy.
Source: www.belisa.org
Tribute 14
Patent News 14
Events & Conferences 15
Holopack Holoprint Review 15
News Bytes 3-5
Corporate News 6
Mikhail Myasnikovich
Dear Readers,
e are delighted to share with you our quarterly newsletter The
Holography Times. With its many applications, holography is one of
the most interesting developments in modern optics. This newsletter is
being designed to not only share with you learning’s from the world of
holography, but also to keep you informed of growth and achievements in
the domestic and international arena.
Worldwide counterfeiting has emerged as the fastest growing
business, estimated to $ 600 billion every year. In this situation,
when at least 5-7 Percent of world trade is counterfeited, it impacts
governments and society at large. But this figure would be even
higher, if Holography would not have come to rescue, whether it
would be about safe guarding sports events like the FIFA world cup or
about saving peoples lives by protecting pharma drugs. In this issue of
Holography times, we bring to you several facets of developmental
activity and latest happenings through our section on News Bytes.
You will also be happy to know that every issue of The Holography Times will
now cover a special report section, addressing a particular sector. It will
further discuss the application of holograms as the most effective way for
protecting products and enhancing authenticity in that sector. This issue has
a very important offering for our readers in the form of a special report titled
. A must-read for all members! This issue also includes
interviews of industry leaders, marketer's views, technology read on
embossing technique, industrynews& updatesamongmanyothers.
The objective of this newsletter is to create a forum for exchange of
information on all aspects of holography. We are sure, that going ahead,
with your suggestions, we can achieve this common goal. We appreciate
your feedback and value your suggestions.
Will be back with more insightful and informative articles!
Happy reading!
W
"Holograms-The first line of defence in the war on pharma
counterfeiting"
Team Homai
Alert of the Issue 8
The Holography Times News BytesThe Holography Times
02 www.homai.org www.homai.org 03
Anti-Counterfeiting solution
for 2010 World CupAfter its success with the 2006 FIFA
World Cup licensing programme, De
La Rue Holographics has been reselected to
provide a secure anti-counterfeit solution to
protect FIFA's official licensed merchandise,
including products for the 2010 World Cup in
SouthAfrica.
The tags will appear on clothing and
merchandise to make it easy for football
fans to identify original official products.
The solution, which will be deployed
globally, incorporates an easy to
authenticate holographic label and
holographic swing tag with SLSNet, an
online ordering and tracking system. The
new FIFA holograms integrate advanced
design techniques with De La Rue’ latest
hologram technology.
The association is currently setting up a
network of globally branded stores in
preparation for the tournament. The quality
seals produced by De La Rue make it easy for
any supporter to identify the original official
items, while guaranteeing the integrity of the
licensing programme worldwide.
De La Rue marketing communications
manager Clare Walsh said: "The tags are a
three-pronged prevention measure for
counterfeiting. The public can identify them
in stores; FIFA officials can check them in
stores; and forensic workers can check
authenticity in the lab.”
De La Rue is the world largest commercial
security printer and papermaker. De La Rue
holograms are used in 40 different currencies
& more than 95 different banknote
denominations. De La Rue is also accredited
to produce the VISA dove holograms and is
involved in the production of over 150
national currencies and a wide range of
securitydocuments.
Source: www.delarue.com
In this issue
INTERVIEW MANOJ KOCHAR
The managing
director of Holoflex
speaks about his
experience in
Hologram Industry77
MARKETER’S SPEAKS
Ian Lancaster, General
Secretary of IHMA,
specialist analysts &
consultant in
holography describes
how holograms is
helping on pharma anti-
counterfeiting
9
Holographic optical element; New
master replicating technology...
11
Editorial
Belarus to develop cooperation
in hologram production
The solution,
which will be
deployed globally,
incorporates an
easy to
authenticate
holographic
label and
holographic swing
tag with SLSNet,
an online ordering
and tracking
system
In Belarus this
technology is
used for
popularization of
art objects and in
decoration. The
main area of
application, however, is
protecting securities
from forgery, Mikhail
Myasnikovich
underlined
Belarus is going to develop cooperation
with the international organizations in
hologram production, Chairman of the
Presidium of the National Academy of
Sciences (NAS) of Belarus, Mikhail
Myasnikovich stated at a meeting with Gen
Secretary of the International Hologram
Manufacturers Association (IHMA), Ian
Lancaster on September 5, 2008.
Mikhail Myasnikovich noted that “Worldwide
holography is used for protection and is also
applied in other areas of the national economy.
In Belarus this technology is used for
popularization of art objects and in decoration.
The main area of application, however, is
protectingsecurities fromforgery.
IHMA Head Ian Lancaster noted that “We
are greatly interested in cooperation with
Belarusian scientists and hologram
manufacturers”.
This association intends to discuss the
cooperation areas in this sector with
scientific and commercial organizations of
Belarus. The two sides also considered an
opportunity of holding a similar international
conference e.g. Holopack-Holoprint in
Minsk, discussing a long-term hologram
development strategy.
Source: www.belisa.org
Tribute 14
Patent News 14
Events & Conferences 15
Holopack Holoprint Review 15
News Bytes 3-5
Corporate News 6
Mikhail Myasnikovich
Dear Readers,
e are delighted to share with you our quarterly newsletter The
Holography Times. With its many applications, holography is one of
the most interesting developments in modern optics. This newsletter is
being designed to not only share with you learning’s from the world of
holography, but also to keep you informed of growth and achievements in
the domestic and international arena.
Worldwide counterfeiting has emerged as the fastest growing
business, estimated to $ 600 billion every year. In this situation,
when at least 5-7 Percent of world trade is counterfeited, it impacts
governments and society at large. But this figure would be even
higher, if Holography would not have come to rescue, whether it
would be about safe guarding sports events like the FIFA world cup or
about saving peoples lives by protecting pharma drugs. In this issue of
Holography times, we bring to you several facets of developmental
activity and latest happenings through our section on News Bytes.
You will also be happy to know that every issue of The Holography Times will
now cover a special report section, addressing a particular sector. It will
further discuss the application of holograms as the most effective way for
protecting products and enhancing authenticity in that sector. This issue has
a very important offering for our readers in the form of a special report titled
. A must-read for all members! This issue also includes
interviews of industry leaders, marketer's views, technology read on
embossing technique, industrynews& updatesamongmanyothers.
The objective of this newsletter is to create a forum for exchange of
information on all aspects of holography. We are sure, that going ahead,
with your suggestions, we can achieve this common goal. We appreciate
your feedback and value your suggestions.
Will be back with more insightful and informative articles!
Happy reading!
W
"Holograms-The first line of defence in the war on pharma
counterfeiting"
Team Homai
Alert of the Issue 8
The Holography Times News BytesThe Holography Times
04 www.homai.org www.homai.org 05
“Holographic Proof of Address”
for Chennai residents
The Postal Department will soon
issue ‘Proof of Address’ cards to
residents of Chennai, according to
Chennai City Region Postmaster
General M.S. Ramanujam. After
launching new services at the
Mylapore Post Office, he said the
project was being implemented on a
trial basis in Chennai, to be followed by
other centres.
These cards would not replace
a n y o f t h e e x i s t i n g
identification cards. The
objective is that they are trying
to help people coming into the
city on transfers and those
seeking jobs. Most of them find
it difficult to produce a proof of
address and thus this card will
enable them to open a bank
account, buy mobile phones,
a p p l y f o r a t e l e p h o n e
connection and ration card
among other things. The
tamper-proof, laminated card is
valid for three years and will
carry India Post’s hologram.
The postal department will
charge Rs. 210 (US $ 5) per
card. The card will be issued
only to those who opt for it.
Mr. Ramanujam said these
cards would be issued only by
the Postmaster of Head Post
Office. It would be issued
within 10 days from the date of
application. The services of
postman and beat inspector
would be roped in to check the
credentials of the applicant. “It
can’t be misused. If the
applicant changes the location,
we will cancel the card. We are
also ready to provide the
database to investigating
agencies, if need be,” he added.
Source: www.hindu.com
News Bytes
3M targets Indian pharma with
range of counterfeit solutions3M Security Systems Division, a leading provider of
innovative solutions, is aggressively targeting the
pharmaceutical sector to solve a wide range of security
problems. Out of the $50 billion pharma counterfeit market,
35 per cent of the detected cases originate from India.
According to the European Commission report, “India tops
in counterfeit medicines followed by the United Arab
Emirates and China”. Together, the three countries account
for more than 80 per cent of all counterfeit medicines.
The company's security systems division has been a market
leader for over 35 years combining multiple 3M technologies
in material science and adhesive state-of-the-art equipment to
provide customers with unique anti -counterfeiting solutions
i.e. anti-counterfeit labeling solutions, security laminates,
border control management systems and document
authentication systems.
The company's offering for the pharma sector covers retro
reflective technologies, clear 2 cyan, confirm floating image
technologies and tamper label available in the form of
labels, rolls for online and offline application. These
patented products involve complex technology which is
impossible to copy and tamper. The retroreflective
authentication products use holography and patented,
proprietary retroreflective technology to deliver a secure,
visually attractive solution. It combines authenticated overt
and covert security features. The overt security is a unique,
black hologram. The covert security utilizes retroreflective
technology to reflect a secure covert image when
illuminated with a focused light source.
These products can be applied on any kind of packaging
substrate such as blister, aluminum, shrink sleeve, paper
carton etc and come in the various forms and sizes.
Pricing for the security products would depend on the levels
of customization on the labels and the size of the labels.
Indian pharma companies have made losses of around 4 to 5
per cent annually due to drug product counterfeiting.
Beginning to realize the loss incurred with counterfeits,
companies are allocating separate budgets for product
security spends, said Ravi C Chandwani, General Manager,
Security Systems Division, 3M.
Source: www.pharmabiz.com
Using hologram for celebrating successHolography is helping companies in celebrating their
anniversary or success on a grand scale. This year two
major companies celebrated in style, one being a cigarette
manufacturers & the other a fashion magazine.
Imperial Tobacco developed a special edition holographic
pack of Lambert & Butler to mark the cigarette marquee's 10
years as the UK's biggest FMCG brand.
A range of holographic cartons were designed with
rotogravure printing technology and in-line embossing,
cutting and creasing had been used with a registered
holographic laminate.
Last year too, Hong Kong post celebrated the Hong Kong
special administrative region's 10th anniversary by issuing a
set of six special stamps and a hologram stamp sheetlet.
This year a revolutionary Esquire magazine cover had an
inset that electrically sorts tiny black or white capsules to
read, “The 21st century begins now” as the magazine's 75th
anniversary cover. A list of the 21st century's 75 most
influential people highlights the issue.
“Out of the $50 billion pharma counterfeit
market, 35 per cent of the detected cases of
counterfeits originate from India”
special edition holographic pack of
Lambert & Butler
The Holography Times News BytesThe Holography Times
04 www.homai.org www.homai.org 05
“Holographic Proof of Address”
for Chennai residents
The Postal Department will soon
issue ‘Proof of Address’ cards to
residents of Chennai, according to
Chennai City Region Postmaster
General M.S. Ramanujam. After
launching new services at the
Mylapore Post Office, he said the
project was being implemented on a
trial basis in Chennai, to be followed by
other centres.
These cards would not replace
a n y o f t h e e x i s t i n g
identification cards. The
objective is that they are trying
to help people coming into the
city on transfers and those
seeking jobs. Most of them find
it difficult to produce a proof of
address and thus this card will
enable them to open a bank
account, buy mobile phones,
a p p l y f o r a t e l e p h o n e
connection and ration card
among other things. The
tamper-proof, laminated card is
valid for three years and will
carry India Post’s hologram.
The postal department will
charge Rs. 210 (US $ 5) per
card. The card will be issued
only to those who opt for it.
Mr. Ramanujam said these
cards would be issued only by
the Postmaster of Head Post
Office. It would be issued
within 10 days from the date of
application. The services of
postman and beat inspector
would be roped in to check the
credentials of the applicant. “It
can’t be misused. If the
applicant changes the location,
we will cancel the card. We are
also ready to provide the
database to investigating
agencies, if need be,” he added.
Source: www.hindu.com
News Bytes
3M targets Indian pharma with
range of counterfeit solutions3M Security Systems Division, a leading provider of
innovative solutions, is aggressively targeting the
pharmaceutical sector to solve a wide range of security
problems. Out of the $50 billion pharma counterfeit market,
35 per cent of the detected cases originate from India.
According to the European Commission report, “India tops
in counterfeit medicines followed by the United Arab
Emirates and China”. Together, the three countries account
for more than 80 per cent of all counterfeit medicines.
The company's security systems division has been a market
leader for over 35 years combining multiple 3M technologies
in material science and adhesive state-of-the-art equipment to
provide customers with unique anti -counterfeiting solutions
i.e. anti-counterfeit labeling solutions, security laminates,
border control management systems and document
authenticationsystems.
The company's offering for the pharma sector covers retro
reflective technologies, clear 2 cyan, confirm floating image
technologies and tamper label available in the form of
labels, rolls for online and offline application. These
patented products involve complex technology which is
impossible to copy and tamper. The retroreflective
authentication products use holography and patented,
proprietary retroreflective technology to deliver a secure,
visually attractive solution. It combines authenticated overt
and covert security features. The overt security is a unique,
black hologram. The covert security utilizes retroreflective
technology to reflect a secure covert image when
illuminated with a focused light source.
These products can be applied on any kind of packaging
substrate such as blister, aluminum, shrink sleeve, paper
carton etc and come in the various forms and sizes.
Pricing for the security products would depend on the levels
of customization on the labels and the size of the labels.
Indian pharma companies have made losses of around 4 to 5
per cent annually due to drug product counterfeiting.
Beginning to realize the loss incurred with counterfeits,
companies are allocating separate budgets for product
security spends, said Ravi C Chandwani, General Manager,
Security Systems Division, 3M.
Source: www.pharmabiz.com
Using hologram for celebrating successHolography is helping companies in celebrating their
anniversary or success on a grand scale. This year two
major companies celebrated in style, one being a cigarette
manufacturers & the other a fashion magazine.
Imperial Tobacco developed a special edition holographic
pack of Lambert & Butler to mark the cigarette marquee's 10
years as the UK's biggest FMCG brand.
A range of holographic cartons were designed with
rotogravure printing technology and in-line embossing,
cutting and creasing had been used with a registered
holographic laminate.
Last year too, Hong Kong post celebrated the Hong Kong
special administrative region's 10th anniversary by issuing a
set of six special stamps and a hologram stamp sheetlet.
This year a revolutionary Esquire magazine cover had an
inset that electrically sorts tiny black or white capsules to
read, “The 21st century begins now” as the magazine's 75th
anniversary cover. A list of the 21st century's 75 most
influential people highlights the issue.
“Out of the $50 billion pharma counterfeit
market, 35 per cent of the detected cases of
counterfeits originate from India”
special edition holographic pack of
Lambert & Butler
The Holography Times Know Your MemberThe Holography Times
06 www.homai.org www.homai.org 07
Corporate News
Gopsons Papers Ltd. inks
joint venture with Data
Trace DNA Proprietary Ltd.
Holoflex’s commitmentto excellenceenhanced by
environmentalprotection measures!Gopsons Papers Ltd. one of the most technological
advanced security printers in India have recently inked
a joint venture with Data Trace DNA Proprietary Ltd. for
promoting & marketing the Data Trace Tracer technology.
The Data Trace is owned and funded by the Australian
Government's owned&researchdevelopmentorganization.
Datatrace DNA uses an exceedingly durable forensic
marker system to provide a tracking and authentication for
the protection of brands, industrial products, and bulk
materials. The tracers are written in special algorithm
which can only be deciphered by a special authenticator.
The tracers have unique characteristics similar to the
human DNA, which is used for the forensic analysis.
The tracer can be used with almost all substrates like, paper,
fiber, glass, metal, adhesives, polymers, and chemicals etc.
With its extreme capabilities, the tracer is probably the only
tracer to withstand temperature as high as 1000 Celsius
apart from resistance to all most all chemical. With its
unique properties it is extensively used for asset
identification & in Industries like printing, paints, paper,
tax stamps, chemical, explosives, fiber, bulk material like
cement, powders etc.
With this venture, Gopsons has become the official forensic
laboratory for the Data Trace DNA to provide forensic
analysis. Gopsons aims to promote the tracer in the Defense
Industry, Brand Protection & IP Protection and the entire
supply chain of the bulk materials.
Holoflex ltd, a pioneer company in security
hologram and brand protection, reports that
its manufacturing facility at Salt Lake has been
awarded an ISO 14001:2004 certificate. The
company is a founder member of Hologram
Manufacturers Association of India and a full
m e m b e r o f I n t e r n a t i o n a l H o l o g r a m
ManufacturersAssociation.
ISO 14001 is a voluntary environmental
management system which requires constant
commitment to environment planning and
improvement.
It provides potential and existing customers with
the assurance that Holoflex is dedicated to
improving the quality of the environment. ISO
14001 shows that Holoflex has an effective
environmental management system in place to
protect both man and the environment from the
potential impact of its manufacturing activities
while helping to maintain and to improve the
overall quality.
Manoj Kochar, Holoflex Managing Director, said
"We decided to introduce and implement ISO
14001:2004 to ensure greater consistency and to
foster among Holoflex team members an attitude to
continual search for improvement in our
environmental protection performance”. This helps
us to develop, manufacture and market products that
aresagefor their intendeduse,efficient in theiruseof
energyandprotectiveoftheenvironment.
Holoflex has achieved full compliance with ISO
14001:2004 environemntal management system
standard on 29April 2008. For more information,
contact at manoj@holoflex.com
Track-Pack becomes
Kantas Track Pack
Track-Pack India Ltd has now becomes Kantas
Track Pack India Ltd. Kantas Track-Pack is among
one of premier Hologram Companies in India and are a
part of the KANTAS group. Track-Pack a founder
member of HoMAI & has been manufacturing
holograms since 1998. For more information, contact
at: tpiltd@airtelbroadband.in
Corrigendum:We apologies and state that in our last issue the details ofShriram Veritech Solutions Pvt Ltd were incorrect. The correctcontact details are info@veritechindia.com
HT: Can you please brief us a bit more about you & your
company, HOLOFLEX ?
HT: What made you interested to be part of Holography
Industry?
HT: As you always say “Holoflex is the fastest growing
hologram company in India”? What has been the key to
this success?
HT: As we all knows, margins are going down in every
industry these days? What do you think the scope of Indian
hologram industry, at such situation?
HT: Globally, lot of research and developments is going in
Holography industry. Where do you feel HOLOFLEX to
be part of this development?
HT: Are you also looking out diversifying into some other
industries? Down line after 5 years where will you see
HOLOFLEX?
Holoflex is a 17 year old company, one of the oldest in this
business in India. We have a state-of-the-art
manufacturing facility at Kolkata. We are an ISO
9001:2000 and ISO 14001:2004 certified unit. Holoflex
has always strived to innovate and provide our customers
with customized security solutions. We have had the
honour of our work being appreciated and awarded at
various fora, including the International Hologram
Manufacturers Association Award for the Best Hologram
Label that we won for two consecutive years - for 2003 at
Vancouver Canada, and again for 2004, at Prague Czech
republic. HoMAI, our Indian Association and Label
Manufacturers Association have also conferred upon us a
host of awards over the last several years.
Around 1991, we were planning to enter the printing and
packaging business, and were introduced to the security
hologram technology that was being looked upon as a very
exciting new technology in the USAand Europe. We felt that
this technology was perhaps more apt in our markets, and
decided to enter this business.
Well, this is an Award that has been conferred upon us by
HoMAI for the last two years in a row, and we are very
elated and humbled at the same time. We would love to
do a hat-trick!!
There are several reasons for this success - first and foremost
our committed team that always rises to the occasion to
innovate and deliver a product that meets the customer
requirements, and then - some good fortune, unstinted
customer support and some bit of hard work as well!!
Margins go down in any growing industry and our industry
cannot be an exception. The going down of margins may
not always be a bad thing, because the volumes are
growing too. I think the Indian hologram industry is at
crossroads. The industry needs to decide whether it wants
to sell on price alone or does it want to innovate and deliver
superior products that enhance the value proposition to the
customer. Having said that, we also realize that there will
always be some customers who will buy on price alone,
but then there are so many others who are willing to pay a
reasonable price for a security product that offers
increased value to them. All the players in the industry
need to decide on their positioning - whether they are
selling on price or security value. To my mind one thing is
very clear - at least for the foreseeable future the hologram
will remain a key overt feature in most security solutions.
This is an edge that the hologram industry must maintain.
India is still growing and will keep doing so for the next
several years, and our industry will also get plenty of
opportunities to grow.
Any industry that does not invest in R&D will lose its
relevance, and our hologram industry is no different. We are
also working in this direction and investing in new equipment
and technologies that will hopefully enable us to at least meet,
if not exceed our customers' futureexpectations.
We are diversifying into printing industry, and more than
diversification it is actually an extension of what we are
doing, as we foresee a distinct trend toward merging of
holography with other print and security print
technologies. We are preparing ourselves for this and will
continually invest in allied technologies. Five years down
the line I hope to see Holoflex as a company known the
world over for our customer-centric approach, for our
innovative abilities, and last but not the least, a responsible
corporate citizen.
Face to Face with Mr. Manoj KocharA Commerce Graduate from St. Xavier College, Mr. Manoj Kochar is behind
the fastest growing hologram company in India. In a interview with our
correspondent, he brief us about his company’s key success and share his
experience in Hologram Industry.
Mr. Manoj Kochar, MD, Holoflex
The Holography Times Know Your MemberThe Holography Times
06 www.homai.org www.homai.org 07
Corporate News
Gopsons Papers Ltd. inks
joint venture with Data
Trace DNA Proprietary Ltd.
Holoflex’s commitmentto excellenceenhanced by
environmentalprotection measures!Gopsons Papers Ltd. one of the most technological
advanced security printers in India have recently inked
a joint venture with Data Trace DNA Proprietary Ltd. for
promoting & marketing the Data Trace Tracer technology.
The Data Trace is owned and funded by the Australian
Government's owned &researchdevelopmentorganization.
Datatrace DNA uses an exceedingly durable forensic
marker system to provide a tracking and authentication for
the protection of brands, industrial products, and bulk
materials. The tracers are written in special algorithm
which can only be deciphered by a special authenticator.
The tracers have unique characteristics similar to the
human DNA, which is used for the forensic analysis.
The tracer can be used with almost all substrates like, paper,
fiber, glass, metal, adhesives, polymers, and chemicals etc.
With its extreme capabilities, the tracer is probably the only
tracer to withstand temperature as high as 1000 Celsius
apart from resistance to all most all chemical. With its
unique properties it is extensively used for asset
identification & in Industries like printing, paints, paper,
tax stamps, chemical, explosives, fiber, bulk material like
cement, powders etc.
With this venture, Gopsons has become the official forensic
laboratory for the Data Trace DNA to provide forensic
analysis. Gopsons aims to promote the tracer in the Defense
Industry, Brand Protection & IP Protection and the entire
supply chain of the bulk materials.
Holoflex ltd, a pioneer company in security
hologram and brand protection, reports that
its manufacturing facility at Salt Lake has been
awarded an ISO 14001:2004 certificate. The
company is a founder member of Hologram
Manufacturers Association of India and a full
m e m b e r o f I n t e r n a t i o n a l H o l o g r a m
ManufacturersAssociation.
ISO 14001 is a voluntary environmental
management system which requires constant
commitment to environment planning and
improvement.
It provides potential and existing customers with
the assurance that Holoflex is dedicated to
improving the quality of the environment. ISO
14001 shows that Holoflex has an effective
environmental management system in place to
protect both man and the environment from the
potential impact of its manufacturing activities
while helping to maintain and to improve the
overall quality.
Manoj Kochar, Holoflex Managing Director, said
"We decided to introduce and implement ISO
14001:2004 to ensure greater consistency and to
foster among Holoflex team members an attitude to
continual search for improvement in our
environmental protection performance”. This helps
us to develop, manufacture and market products that
aresagefor their intendeduse,efficient in theiruseof
energyandprotectiveoftheenvironment.
Holoflex has achieved full compliance with ISO
14001:2004 environemntal management system
standard on 29April 2008. For more information,
contact at manoj@holoflex.com
Track-Pack becomes
Kantas Track Pack
Track-Pack India Ltd has now becomes Kantas
Track Pack India Ltd. Kantas Track-Pack is among
one of premier Hologram Companies in India and are a
part of the KANTAS group. Track-Pack a founder
member of HoMAI & has been manufacturing
holograms since 1998. For more information, contact
at: tpiltd@airtelbroadband.in
Corrigendum:We apologies and state that in our last issue the details ofShriram Veritech Solutions Pvt Ltd were incorrect. The correctcontact details are info@veritechindia.com
HT: Can you please brief us a bit more about you & your
company, HOLOFLEX ?
HT: What made you interested to be part of Holography
Industry?
HT: As you always say “Holoflex is the fastest growing
hologram company in India”? What has been the key to
this success?
HT: As we all knows, margins are going down in every
industry these days? What do you think the scope of Indian
hologram industry, at such situation?
HT: Globally, lot of research and developments is going in
Holography industry. Where do you feel HOLOFLEX to
be part of this development?
HT: Are you also looking out diversifying into some other
industries? Down line after 5 years where will you see
HOLOFLEX?
Holoflex is a 17 year old company, one of the oldest in this
business in India. We have a state-of-the-art
manufacturing facility at Kolkata. We are an ISO
9001:2000 and ISO 14001:2004 certified unit. Holoflex
has always strived to innovate and provide our customers
with customized security solutions. We have had the
honour of our work being appreciated and awarded at
various fora, including the International Hologram
Manufacturers Association Award for the Best Hologram
Label that we won for two consecutive years - for 2003 at
Vancouver Canada, and again for 2004, at Prague Czech
republic. HoMAI, our Indian Association and Label
Manufacturers Association have also conferred upon us a
host of awards over the last several years.
Around 1991, we were planning to enter the printing and
packaging business, and were introduced to the security
hologram technology that was being looked upon as a very
exciting new technology in the USAand Europe. We felt that
this technology was perhaps more apt in our markets, and
decided to enter this business.
Well, this is an Award that has been conferred upon us by
HoMAI for the last two years in a row, and we are very
elated and humbled at the same time. We would love to
do a hat-trick!!
There are several reasons for this success - first and foremost
our committed team that always rises to the occasion to
innovate and deliver a product that meets the customer
requirements, and then - some good fortune, unstinted
customer support and some bit of hard work as well!!
Margins go down in any growing industry and our industry
cannot be an exception. The going down of margins may
not always be a bad thing, because the volumes are
growing too. I think the Indian hologram industry is at
crossroads. The industry needs to decide whether it wants
to sell on price alone or does it want to innovate and deliver
superior products that enhance the value proposition to the
customer. Having said that, we also realize that there will
always be some customers who will buy on price alone,
but then there are so many others who are willing to pay a
reasonable price for a security product that offers
increased value to them. All the players in the industry
need to decide on their positioning - whether they are
selling on price or security value. To my mind one thing is
very clear - at least for the foreseeable future the hologram
will remain a key overt feature in most security solutions.
This is an edge that the hologram industry must maintain.
India is still growing and will keep doing so for the next
several years, and our industry will also get plenty of
opportunities to grow.
Any industry that does not invest in R&D will lose its
relevance, and our hologram industry is no different. We are
also working in this direction and investing in new equipment
and technologies that will hopefully enable us to at least meet,
if not exceed our customers' futureexpectations.
We are diversifying into printing industry, and more than
diversification it is actually an extension of what we are
doing, as we foresee a distinct trend toward merging of
holography with other print and security print
technologies. We are preparing ourselves for this and will
continually invest in allied technologies. Five years down
the line I hope to see Holoflex as a company known the
world over for our customer-centric approach, for our
innovative abilities, and last but not the least, a responsible
corporate citizen.
Face to Face with Mr. Manoj KocharA Commerce Graduate from St. Xavier College, Mr. Manoj Kochar is behind
the fastest growing hologram company in India. In a interview with our
correspondent, he brief us about his company’s key success and share his
experience in Hologram Industry.
Mr. Manoj Kochar, MD, Holoflex
Alert of the Issue The Holography Times
08 www.homai.org www.homai.org 09
The Holography Times Alert of the Issue
The counterfeit threat
Holograms as a solution
Hologram initiatives
Sophisticated replication techniqueshave made counterfeiting and fraud aserious threat to the pharmaceuticali n d u s t r y. T h e Wo r l d H e a l t hOrganization(WHO) estimates thatannual earnings from the global sales ofcounterfeit and substandard medicinesare over $32 billion.
Both drugs and packaging arecounterfeited, putting people’s lives atrisk. The diversion of legitimatep r o d u c t o u t s i d e a u t h o r i s e ddistribution channels is anotherproblem. In response to this, many ofthe world’s leading pharmaceuticalcompanies have directed their effortst o w a r d s a u t h e n t i c a t i n g t h e i rpackaging as part of the process ofprotecting their products. As a result,diffractive optically variable devices– referred to generically as holograms– have become one of the mostwidely-used overt authenticationfeatures on pharmaceutical productsaround the world.
Since Glaxo first used a tamper-evidenthologram to seal packs of Zantac in1989, holograms have been taken up ina big way by the whole industry. Manymajor drug companies use hologramson at least some of their medicines inselected markets and they are used inthe form of labels, seals, hot stampedpatches and blister-foils.
The ability of the hologram to provideeffective protection lies in thecontinuous innovation, invention andevolution in holographic techniquesthat have succeeded in creatingincreasingly complex devices that areeasily recognised yet difficult to copyaccurately. The evolving role of thehologram has also been accompaniedby the increased use of the securitydevice in combination with otherauthentication technologies. In suchsolutions holograms often provideovert first line authentication, whilecovert features such as scrambledimages, micro text, UV-sensitive orother specialist inks provide secondline authentication for trainedexaminers equipped with theappropriate decoding equipment.
Another trend has seen the serialisationof holograms as part of systems thatc o m b i n e a u t h e n t i c a t i o n w i t htraceability. So called ‘track-and-trace’systems link on-pack security deviceswith database management and fieldtracking services. In this way, thea b i l i t y t o k n o w w h e r e apharmaceuticals consignment hasbeen, where it is now and where it isheading has become a fundamental partof many drugs companies’ productionand logistical operations. This isparticularly important where the abilityto identify the source and provenanceof products is becoming a mandatoryrequirement, as it is in the US with theFDA’s requirements for pedigree.
While the US Congress is currentlyconsidering making the use of securitymarking on some pharmaceuticalproducts mandatory, using ‘overtoptically variable counterfeit resistanttechnologies’ to protect consumersfrom fakes, the hologram is alreadyspecified as the authentication featureon the world’s only statutorypharmaceutical marking scheme – theMeditag programme in Malaysia.
This initiative requires all registeredmedicines, OTC pharmaceuticalsand traditional medicines to carry auniquely numbered label which isbuilt around a hologram. The systemis supervised by a central authoritycontrolling the issue of tags andtraining inspectors to examineholograms through the distributionchain.
Since its introduction this system hasled to a significant increase in theidentification and confiscation ofillegal items from the market as well as
Hologram: The first line of defence in thewar on pharma counterfeiting
Fighting the war on counterfeiting is a seemingly endless one for the pharmaceutical industry. TheWorld Health Organisation estimates that annual earnings from the global sales of counterfeit andsubstandard medicines are over $32 billion. And the cost of counterfeiting doesn't finish there. Thenegative impact on a company's image can be immeasurable as high quality reproductions have madeit virtually impossible for even the most trained eye to distinguish the genuine from the fake.
However, the hologram has emerged over the last 25 years to become one of the most effective anti-counterfeiting and security measures available. Here, Ian Lancaster, general secretary of theInternational Hologram Manufacturers' Association (IHMA), examines the role of this versatile technology.
Pharma CounterfeitingCounterfeit drugs are drugs that are sold as legitimate brand name medicines but
have been created without the authority of the brand owner. They have no active
ingredient or is an expired drug that been re-labelled and sold. Their active ingredients
are usually fraudulently diluted, adulterated or substituted.
Sales of counterfeit drugs are estimated at $ 50 billion a year World Health
Organisation (WHO).
10-30% of allmedicines indevelopingcountries are feared tobecounterfeits (WHO).
In India it is 4 percent according to WHO and 5 percent according to health
ministry of India.
India: Biggest culprit of fake drug manufacture.
According to a report released by the Organisation for Economic Co-operation and
Development (OECD), 75 percent of fake drugs supplied world over have some
origins in India, followed by 7 per cent from Egypt and 6 per cent from China.
50 percent of pharmaceutical drugs sold over the Internet without a prescription are
believed to be counterfeit (Reuter).
Most counterfeit drug includes Viagra, Lipitor, Tamiflu,Ambien and Diflucan.
Viagra remains the world most counterfeit drug. Pfizer losses sales of $ 2 billion a
year in Viagra alone.
Estimated death from counterfeit drugs vary from ten thousand to more than
200,000 every year.
Lethal market for counterfeits is growing at the rate of 25 percent annually
(ASSOCHAM).
Main factors for the growth of the industry : Weak drug regulation, weaknesses in
enforcement of existing regulations and lenient punishment for counterfeiters.
Methods for success of Anti counterfeiting market: Full cooperation between drug
regulatory authorities, law enforcement agencies, manufacturers, association of
pharmacists and consumers.
�
�
�
�
�
�
�
�
�
�
�
�
Source:bloomberg.com
FIRST INHOLOGRAPHYGlaxo was the first company to
use a tamper evident hologram
to seal packs of ZANTAC (the
trade name for the anti-ulcer
medication ranitidine) in 1989.
Zantac was the world's single
largest-selling prescription
drug with sales exceeding $ 2.5
billion in 1989. In 1994,
Zantac generated $3.6 billion
in sales, $2.1 billion of that in
the USA.
Aga in in 2003 , GlaxoS m i t h k l i n e C o n s u m e rHealthcare Ltd (GSKCH) anI n d i a n a s s o c i a t e o fGlaxoSmithKline (GSK) wasthe first company to use a 3-Dhologram on its popularmedicine CROCIN. It is thefirst and only analgesic /antipyretic brand in India witha sophisticated 3-D hologram.Source: www.tribuneindia.com
FIRSTIN
INDIA
FIRSTIN
INDIA
Alert of the Issue The Holography Times
08 www.homai.org www.homai.org 09
The Holography Times Alert of the Issue
The counterfeit threat
Holograms as a solution
Hologram initiatives
Sophisticated replication techniqueshave made counterfeiting and fraud aserious threat to the pharmaceuticali n d u s t r y. T h e Wo r l d H e a l t hOrganization(WHO) estimates thatannual earnings from the global sales ofcounterfeit and substandard medicinesare over $32 billion.
Both drugs and packaging arecounterfeited, putting people’s lives atrisk. The diversion of legitimatep r o d u c t o u t s i d e a u t h o r i s e ddistribution channels is anotherproblem. In response to this, many ofthe world’s leading pharmaceuticalcompanies have directed their effortst o w a r d s a u t h e n t i c a t i n g t h e i rpackaging as part of the process ofprotecting their products. As a result,diffractive optically variable devices– referred to generically as holograms– have become one of the mostwidely-used overt authenticationfeatures on pharmaceutical productsaround the world.
Since Glaxo first used a tamper-evidenthologram to seal packs of Zantac in1989, holograms have been taken up ina big way by the whole industry. Manymajor drug companies use hologramson at least some of their medicines inselected markets and they are used inthe form of labels, seals, hot stampedpatches and blister-foils.
The ability of the hologram to provideeffective protection lies in thecontinuous innovation, invention andevolution in holographic techniquesthat have succeeded in creatingincreasingly complex devices that areeasily recognised yet difficult to copyaccurately. The evolving role of thehologram has also been accompaniedby the increased use of the securitydevice in combination with otherauthentication technologies. In suchsolutions holograms often provideovert first line authentication, whilecovert features such as scrambledimages, micro text, UV-sensitive orother specialist inks provide secondline authentication for trainedexaminers equipped with theappropriate decoding equipment.
Another trend has seen the serialisationof holograms as part of systems thatc o m b i n e a u t h e n t i c a t i o n w i t htraceability. So called ‘track-and-trace’systems link on-pack security deviceswith database management and fieldtracking services. In this way, thea b i l i t y t o k n o w w h e r e apharmaceuticals consignment hasbeen, where it is now and where it isheading has become a fundamental partof many drugs companies’ productionand logistical operations. This isparticularly important where the abilityto identify the source and provenanceof products is becoming a mandatoryrequirement, as it is in the US with theFDA’s requirements for pedigree.
While the US Congress is currentlyconsidering making the use of securitymarking on some pharmaceuticalproducts mandatory, using ‘overtoptically variable counterfeit resistanttechnologies’ to protect consumersfrom fakes, the hologram is alreadyspecified as the authentication featureon the world’s only statutorypharmaceutical marking scheme – theMeditag programme in Malaysia.
This initiative requires all registeredmedicines, OTC pharmaceuticalsand traditional medicines to carry auniquely numbered label which isbuilt around a hologram. The systemis supervised by a central authoritycontrolling the issue of tags andtraining inspectors to examineholograms through the distributionchain.
Since its introduction this system hasled to a significant increase in theidentification and confiscation ofillegal items from the market as well as
Hologram: The first line of defence in thewar on pharma counterfeiting
Fighting the war on counterfeiting is a seemingly endless one for the pharmaceutical industry. TheWorld Health Organisation estimates that annual earnings from the global sales of counterfeit andsubstandard medicines are over $32 billion. And the cost of counterfeiting doesn't finish there. Thenegative impact on a company's image can be immeasurable as high quality reproductions have madeit virtually impossible for even the most trained eye to distinguish the genuine from the fake.
However, the hologram has emerged over the last 25 years to become one of the most effective anti-counterfeiting and security measures available. Here, Ian Lancaster, general secretary of theInternational Hologram Manufacturers' Association (IHMA), examines the role of this versatile technology.
Pharma CounterfeitingCounterfeit drugs are drugs that are sold as legitimate brand name medicines but
have been created without the authority of the brand owner. They have no active
ingredient or is an expired drug that been re-labelled and sold. Their active ingredients
are usually fraudulently diluted, adulterated or substituted.
Sales of counterfeit drugs are estimated at $ 50 billion a year World Health
Organisation (WHO).
10-30%ofallmedicines in developingcountries are feared tobecounterfeits (WHO).
In India it is 4 percent according to WHO and 5 percent according to health
ministry of India.
India: Biggest culprit of fake drug manufacture.
According to a report released by the Organisation for Economic Co-operation and
Development (OECD), 75 percent of fake drugs supplied world over have some
origins in India, followed by 7 per cent from Egypt and 6 per cent from China.
50 percent of pharmaceutical drugs sold over the Internet without a prescription are
believed to be counterfeit (Reuter).
Most counterfeit drug includes Viagra, Lipitor, Tamiflu,Ambien and Diflucan.
Viagra remains the world most counterfeit drug. Pfizer losses sales of $ 2 billion a
year in Viagra alone.
Estimated death from counterfeit drugs vary from ten thousand to more than
200,000 every year.
Lethal market for counterfeits is growing at the rate of 25 percent annually
(ASSOCHAM).
Main factors for the growth of the industry : Weak drug regulation, weaknesses in
enforcement of existing regulations and lenient punishment for counterfeiters.
Methods for success of Anti counterfeiting market: Full cooperation between drug
regulatory authorities, law enforcement agencies, manufacturers, association of
pharmacists and consumers.
�
�
�
�
�
�
�
�
�
�
�
�
Source:bloomberg.com
FIRST INHOLOGRAPHYGlaxo was the first company to
use a tamper evident hologram
to seal packs of ZANTAC (the
trade name for the anti-ulcer
medication ranitidine) in 1989.
Zantac was the world's single
largest-selling prescription
drug with sales exceeding $ 2.5
billion in 1989. In 1994,
Zantac generated $3.6 billion
in sales, $2.1 billion of that in
the USA.
Aga in in 2003 , GlaxoS m i t h k l i n e C o n s u m e rHealthcare Ltd (GSKCH) anI n d i a n a s s o c i a t e o fGlaxoSmithKline (GSK) wasthe first company to use a 3-Dhologram on its popularmedicine CROCIN. It is thefirst and only analgesic /antipyretic brand in India witha sophisticated 3-D hologram.Source: www.tribuneindia.com
FIRSTIN
INDIA
FIRSTIN
INDIA
10 www.homai.org www.homai.org 11
Alert of the Issue The Holography Times The Holography Times Technology
Holographic optical elements:Printing technology enables HOE volume manufacturing
Evgeni Poliakov and Leo
Katsenelenson
HOE science
Overcoming Limitations
Methods for storing and reproducingoptical information have greatlyboosted interest in holographicproducts. Indeed, because they arediffractive in nature (with feature sizeapproximately 0.1λ to 10λ, where λis the recording wavelength),holographic optical elements (HOEs)offer several types of opticalfunctionality. Instead of bending lightby curvature and shape, as in the caseof typical optical elements such aslenses, HOEs diffract light waves byusing a corresponding material profileto make new waves. These HOEs can
function like standard lenses,gratings, or mirrors, and they arelightweight and do not require precisesurface machining.
Unfortunately, the development ofmany obvious applications for HOEs,such as three-dimensional (3-D)visualization, 3-D cinema, or 3-Ddisplays has been hampered for manyyears. There are two reasons thatholography and HOEs have found alimited range of applications that aregenerally restricted to medicine,museum pictorials, or one-shotvisualization objects: cost andcomplexity. But if you could make aperfect master hologram, a mother ofall the others, the master HOE could bereplicated numerous times withoutgoing through the same developmentcycle, saving time and reducing costs.Currently, Luminit (Torrance, CA) isu s i n g t h i s m a s t e r h o l o g r a mmethodology to develop customholographic products; in particular,optical films and diffusers.
Optical holography, invented byDennis Gabor in the 1940s, deals withthe recording of scattered optical fieldsfrom objects. Derived from Greek for"science of writing," holography andthe holographic recording processproduces holograms or HOEs. TheseHOEs are typically made by theinterference of a reference beam(usually a laser) and an illuminationbeam (scattered by an object). Theresultant two-dimensional (2-D)picture--the hologram--is stored on aphotographic film, photoresistmaterial, charge-coupled device(CCD), or is generated numerically.The hologram is essentially a collectionof interference fringes obtained duringexposure of the photosensitive mediumto a high-low intensity profile. Duringplayback, the laser light diffracts on thefringes, and the object is reconstructed.
This unique and rather peculiar way ofreproducing objects that are no longerthere (that is, during playback the laserbeam illuminates the interferencefringes) is based on retrieval of phaseand amplitude information, whichuniquely represents the original object.To preserve the phases of the scatteredfields, a photosensitive medium isinsensitive to the phase and reacts tolight intensity. That is what madeDennis Gabor's invention unique: usinga second illumination beam along withan object beam allows the beams tointerfere so that the interference patterncan be recorded. As long as theinterference pattern is preserved, thephase information is preserved and theobject can be reconstructed.
Holography has been perceived as aninteresting science but a rather complexand nonapplicable technology,especially in terms of high-volumemanufacturing. Considering the typicaldrawbacks associated with using astandard holographic lab such as highmaterial costs, operation in a dark,vibration-free environment, chemicaldevelopment, materials storage, longrecording times, and demandingrequirements for uniformity, yield,efficiency, and most importantly,reproducibility, all of these factors canaddup toanexpensiveundertaking.
New technology from Luminitborrows concepts from the printingindustry for manufacturing HOEelements with surface microstructurerelief patterns applicable to generaland backlight illumination, display,automotive, and light-emitting-diode(LED)-based optics. Instead ofoptimizing an optical recording in anexpensive and often futile attempt toproduce thousands of identical copies,our HOE development plan isdifferent: make one good master andreplicate from it.
New master
replicating technology
that borrows
concepts from the
printing industry
enables volume
production of
holographic optical
elements for
applications in
general and backlit
illumination, displays,
and automotive LED-
based optics.
preventing their entry into distributionchannels. As a result, consumerconfidence in the integrity ofpharmaceuticals has increased andpublic health has been safeguarded.
More recently, the National Agency forFood & Drug Administration andControl in Nigeria (NAFDAC) has alsoannounced that it is planning toin t roduce unique ly numberedholographic labels to be used on alllicensed medicines distributed in thecountry. Perhaps unsurprisingly, thesuccess and near ubiquitous use ofholograms in anti-counterfeitingapplications has inevitably led toattempts to copy or replicate them.However, the intrinsic features ofholograms mean that the techniquesand visual effects make it very difficultto copy a properly conceived andexecuted authentication hologram withone hundred per cent accuracy.
His to r i ca l ly, ho lograms havesucceeded in doing their job. They haveproved to be extremely difficult to copyaccurately and, invariably, while theproduct and packaging they protectmay have been counterfeited, the lowerquality copy of the hologram has
typically been the feature that hasdemonstrated that it is a counterfeit. Inthis way, the hologram serves as aneffective detection feature whensophisticated criminals have theresources to reproduce packaging that
is barely distinguishable from thegenuine article – the same cannot besaid of the fake holograms.
The situation involving Artesunate, animportant antimalarial treatment, isoften quoted as an example. It isreported that over half of the sales ofthis drug in South East Asia are fake,despite the blister pack incorporating ahologram. What is evident is that,despite the fact that the hologram usedis relatively simple and has been used inits unchanged form for several years,the fake holograms are identifiable assuch. The problem is that in a region oflow rural literacy, very high povertyand very poor drug regulation, andwhere medicines are sold in streetmarkets and non-specialist shops, mostbuyers and users of Artesunate see ahologram and think this means that themedicine is genuine.
The Artesunate case is a classic exampleof how not to manage a hologramauthentication programme on a brand ofmedicine. The hologram has not beenredesigned since it was first introduced,and insufficient attention was paid to thedis t r ibut ion , examinat ion andpurchasingpatterns in the region.
In contrast, there are many examples ofhow holograms continue to provide asuccessful and vital detection functionin pharmaceutical anti-counterfeitingstrategies. In all these cases, it is widelyunderstood by those involved thatformal inspection of the hologramprovides the quickest way to identify afake product, even if this then needs tobe supported by forensic examination.
Importantly, as well as understandingthe need to invest in the creation of aproperly designed secure hologram,those pharmaceutical companies andorganisations involved in successfulanti-counterfeiting efforts also
recognise that it should not be the soleresponsibility of the consumer toexamine a hologram to check that theproduct is genuine.
Rather than rely on untrained membersof the public to identify counterfeits, itmust be the primary responsibility ofmanufacturers and the enforcementagencies to ensure that fakepharmaceuticals should not be able toenter the legitimate supply chain in thefirst place. This is why successful brandprotection programmes now involveforma l examination and inspectionsystems at different stages in thedistribution network.
The ho log raph i c indus t ry i sworking hard to destroy the myththat sophisticated holograms cannotbe counterfeited; anything can becounterfeited, the question is howwell, and this is where the real valueof holograms should be appreciated.The evolving anti-counterfeitingrole of holograms lies in theirability to combine authenticationwith detection – and this is why themore enlightened pharmaceuticalsc o m p a n i e s a n d e n f o r c e m e n tagencies continue to make them anintegral part of modern anti-counterfeiting strategies.
The real thing?
Conclusion
Historically, holograms have succeeded in doing their job. They have proved to be extremely
difficult to copy accurately and, invariably, while the product and packaging they protect may have
been counterfeited, the lower quality copy of the hologram has typically been the feature that has
demonstrated that it is a counterfeit. In this way, the hologram serves as an effective detection
feature when sophisticated criminals have the resources to reproduce packaging that is barely
distinguishable from the genuine article – the same cannot be said of the fake holograms.
10 www.homai.org www.homai.org 11
Alert of the Issue The Holography Times The Holography Times Technology
Holographic optical elements:Printing technology enables HOE volume manufacturing
Evgeni Poliakov and Leo
Katsenelenson
HOE science
Overcoming Limitations
Methods for storing and reproducingoptical information have greatlyboosted interest in holographicproducts. Indeed, because they arediffractive in nature (with feature sizeapproximately 0.1λ to 10λ, where λis the recording wavelength),holographic optical elements (HOEs)offer several types of opticalfunctionality. Instead of bending lightby curvature and shape, as in the caseof typical optical elements such aslenses, HOEs diffract light waves byusing a corresponding material profileto make new waves. These HOEs can
function like standard lenses,gratings, or mirrors, and they arelightweight and do not require precisesurface machining.
Unfortunately, the development ofmany obvious applications for HOEs,such as three-dimensional (3-D)visualization, 3-D cinema, or 3-Ddisplays has been hampered for manyyears. There are two reasons thatholography and HOEs have found alimited range of applications that aregenerally restricted to medicine,museum pictorials, or one-shotvisualization objects: cost andcomplexity. But if you could make aperfect master hologram, a mother ofall the others, the master HOE could bereplicated numerous times withoutgoing through the same developmentcycle, saving time and reducing costs.Currently, Luminit (Torrance, CA) isu s i n g t h i s m a s t e r h o l o g r a mmethodology to develop customholographic products; in particular,optical films and diffusers.
Optical holography, invented byDennis Gabor in the 1940s, deals withthe recording of scattered optical fieldsfrom objects. Derived from Greek for"science of writing," holography andthe holographic recording processproduces holograms or HOEs. TheseHOEs are typically made by theinterference of a reference beam(usually a laser) and an illuminationbeam (scattered by an object). Theresultant two-dimensional (2-D)picture--the hologram--is stored on aphotographic film, photoresistmaterial, charge-coupled device(CCD), or is generated numerically.The hologram is essentially a collectionof interference fringes obtained duringexposure of the photosensitive mediumto a high-low intensity profile. Duringplayback, the laser light diffracts on thefringes, and the object is reconstructed.
This unique and rather peculiar way ofreproducing objects that are no longerthere (that is, during playback the laserbeam illuminates the interferencefringes) is based on retrieval of phaseand amplitude information, whichuniquely represents the original object.To preserve the phases of the scatteredfields, a photosensitive medium isinsensitive to the phase and reacts tolight intensity. That is what madeDennis Gabor's invention unique: usinga second illumination beam along withan object beam allows the beams tointerfere so that the interference patterncan be recorded. As long as theinterference pattern is preserved, thephase information is preserved and theobject can be reconstructed.
Holography has been perceived as aninteresting science but a rather complexand nonapplicable technology,especially in terms of high-volumemanufacturing. Considering the typicaldrawbacks associated with using astandard holographic lab such as highmaterial costs, operation in a dark,vibration-free environment, chemicaldevelopment, materials storage, longrecording times, and demandingrequirements for uniformity, yield,efficiency, and most importantly,reproducibility, all of these factors canaddup toanexpensiveundertaking.
New technology from Luminitborrows concepts from the printingindustry for manufacturing HOEelements with surface microstructurerelief patterns applicable to generaland backlight illumination, display,automotive, and light-emitting-diode(LED)-based optics. Instead ofoptimizing an optical recording in anexpensive and often futile attempt toproduce thousands of identical copies,our HOE development plan isdifferent: make one good master andreplicate from it.
New master
replicating technology
that borrows
concepts from the
printing industry
enables volume
production of
holographic optical
elements for
applications in
general and backlit
illumination, displays,
and automotive LED-
based optics.
preventing their entry into distributionchannels. As a result, consumerconfidence in the integrity ofpharmaceuticals has increased andpublic health has been safeguarded.
More recently, the National Agency forFood & Drug Administration andControl in Nigeria (NAFDAC) has alsoannounced that it is planning toin t roduce unique ly numberedholographic labels to be used on alllicensed medicines distributed in thecountry. Perhaps unsurprisingly, thesuccess and near ubiquitous use ofholograms in anti-counterfeitingapplications has inevitably led toattempts to copy or replicate them.However, the intrinsic features ofholograms mean that the techniquesand visual effects make it very difficultto copy a properly conceived andexecuted authentication hologram withone hundred per cent accuracy.
His to r i ca l ly, ho lograms havesucceeded in doing their job. They haveproved to be extremely difficult to copyaccurately and, invariably, while theproduct and packaging they protectmay have been counterfeited, the lowerquality copy of the hologram has
typically been the feature that hasdemonstrated that it is a counterfeit. Inthis way, the hologram serves as aneffective detection feature whensophisticated criminals have theresources to reproduce packaging that
is barely distinguishable from thegenuine article – the same cannot besaid of the fake holograms.
The situation involving Artesunate, animportant antimalarial treatment, isoften quoted as an example. It isreported that over half of the sales ofthis drug in South East Asia are fake,despite the blister pack incorporating ahologram. What is evident is that,despite the fact that the hologram usedis relatively simple and has been used inits unchanged form for several years,the fake holograms are identifiable assuch. The problem is that in a region oflow rural literacy, very high povertyand very poor drug regulation, andwhere medicines are sold in streetmarkets and non-specialist shops, mostbuyers and users of Artesunate see ahologram and think this means that themedicine is genuine.
The Artesunate case is a classic exampleof how not to manage a hologramauthentication programme on a brand ofmedicine. The hologram has not beenredesigned since it was first introduced,and insufficient attention was paid to thedis t r ibut ion , examinat ion andpurchasingpatterns in the region.
In contrast, there are many examples ofhow holograms continue to provide asuccessful and vital detection functionin pharmaceutical anti-counterfeitingstrategies. In all these cases, it is widelyunderstood by those involved thatformal inspection of the hologramprovides the quickest way to identify afake product, even if this then needs tobe supported by forensic examination.
Importantly, as well as understandingthe need to invest in the creation of aproperly designed secure hologram,those pharmaceutical companies andorganisations involved in successfulanti-counterfeiting efforts also
recognise that it should not be the soleresponsibility of the consumer toexamine a hologram to check that theproduct is genuine.
Rather than rely on untrained membersof the public to identify counterfeits, itmust be the primary responsibility ofmanufacturers and the enforcementagencies to ensure that fakepharmaceuticals should not be able toenter the legitimate supply chain in thefirst place. This is why successful brandprotection programmes now involveforma l examination and inspectionsystems at different stages in thedistribution network.
The ho log raph i c indus t ry i sworking hard to destroy the myththat sophisticated holograms cannotbe counterfeited; anything can becounterfeited, the question is howwell, and this is where the real valueof holograms should be appreciated.The evolving anti-counterfeitingrole of holograms lies in theirability to combine authenticationwith detection – and this is why themore enlightened pharmaceuticalsc o m p a n i e s a n d e n f o r c e m e n tagencies continue to make them anintegral part of modern anti-counterfeiting strategies.
The real thing?
Conclusion
Historically, holograms have succeeded in doing their job. They have proved to be extremely
difficult to copy accurately and, invariably, while the product and packaging they protect may have
been counterfeited, the lower quality copy of the hologram has typically been the feature that has
demonstrated that it is a counterfeit. In this way, the hologram serves as an effective detection
feature when sophisticated criminals have the resources to reproduce packaging that is barely
distinguishable from the genuine article – the same cannot be said of the fake holograms.
12 www.homai.org www.homai.org 13
Technology The Holography Times The Holography Times Technology
Essentially a printing process, this method wins overother industrial alternatives in terms of machinery cost(hot embossing), complexity and robustness of theprocess with respect to custom products (extrusion), orsize (injection molding).
Luminit HOEs are unique because only one beam is used tomake them compared to the standard holographicalrecording process, which uses two beams. Second, theHOEs have randomized surface structures whose opticalresponse (modulation transfer function) is determined bythe collection of individual lenslets of varying shapes andsizes rather than by a periodic structure, as in the case ofbright-enhancement films produced by 3M (St. Paul, MN).The combination of millions of lenslets determines theoutput profile and optical properties, leading to veryimportant characteristics such as wide-band operation (300to 1500 nm) and high transmission (see Fig. 4). Such HOEseffectively act as high-efficiency, wide-bandpass opticalfilters. They exhibit nearly zero chromatic aberration,atypical for holographic elements that usually demonstratehigh diffraction efficiency in a narrow wavelength range.
It is important to understand how an HOE obtained at a UVlaser exposure (300 nm) does not alter its properties atnear-infrared wavelengths (900 nm). The reason is that theHOE surface is represented by a randomized picture ofdifferent lenslets. Contributions to the modulation transferfunction come from numerous and different spatialfrequencies of individual speckles. Therefore, no matterwhat the wavelength is (essentially, the playbackwavelength), there are always features of a particular sizewithin the master that can interact (scatter) the light mostefficiently. This is best illustrated by the master gratingequation, sineθ = m&lambda/d + sineθ , that relates the
incoming light angle θ , the diffractive angle θ , and the
surface roughness, d. Different surface roughness features(d), upon playing back (when the light falls on the HOE),contribute to different angles, producing a controlled
angular spread (see Fig. 5). This is also the reason forsuppressed chromatic aberrations: since there are manyvalues of d, the sensitivity of a particular scattering angleto the wavelength is limited.
Diffusers from Luminit take the light from a source (coherentor not) and scatter it to a particular design shape. These HOEsare weakly diffractive elements (the light rays do not deviatemuch from the original path) and therefore obey Fresnelapproximations for weakly divergent paraxial rays. They are,however, diffractive enough to create a pleasant (to the humaneye) Gaussian-type scattering profile with wide roll-offs, orwhat is known as a standard deviation. This controlled roll-offcomes from the fact that these are engineered material surfacesin which the surface roughness, although being randomized, iscontrolledduring the recordingprocess.
Holographic diffusers and directional-turning films withhigh transmission make exceptional film products forliquid-crystal and rear-projection displays, machinevision, biomedical, aircraft, and automobile applications,and for LED illumination. Functionalities such asspreading light quickly to hide the source and redirectinglight toward the viewer benefit the display market.Advantages include the simplification and cost, weight,and size reduction of backlights, while providingequivalents to bright-enhancement (prismatic) films withhybrid integrated options (HOEs with extreme ellipticalangle profiles have very similar structure to bright-enhancement films, but are less expensive). With furthercommercialization of these HOEs and the applicability ofthe printing-based manufacturing process to markets suchas the rapidly evolving solar-cell industry, the future willlikely see further proliferation of this technology andmany more HOEs in production.
f 0
0 f
HOE performance
Source: www.laserfocusworld.com, www.luminitco.com
FIGURE 4:
FIGURE 5:
HOEs manufactured with a roll-to-roll process have highbroadband optical transmission.
Different surface roughness features on an HOE contributeto different angles, producing a controlled angular spread.The composition of different roughness features fills up thescattering profile and is the ultimate source of suppressingchromatic dispersion (otherwise known as wavelengthdependence).
Creating the master
Replicating the master
Fabrication of the master HOE begins with an optical setup inwhich the laser light--which is passed through an opticalobjective and a shutter--is directed through a mid-maskdiffuser made of ground glass (see Fig. 1). The light diffractson the middle mask and produces secondary (scattered)waves, which are then multiplexed on the surface coated withthe photoresist. The individual speckles are engineered on theoriginal master by exposing the photoresist to light variationsthrough the optical setup and a specular pattern--an ensembleofmillions of individualphotoresist speckles--is obtained.
The surface profiles from specular recordings resemble arandom collection of lenslets, which are indeed the speckles(see Fig. 2). Feature size varies from 2 to 200 μm,depending on the specified output. Smaller, individualfeatures represent the larger diffraction (and scattering)capability, while the combined microrelief surface of thelenslet ensemble determines the final output. Control of theHOE output (and the individual lenslet shape) is achievedthrough changing the working distance f, the wavelength,and the middle-mask aperture.
Lenslet shape can be varied in both directions according toδ = 2λf/h and &delta = 2λf/w and where δ and δ and
are the horizontal and vertical dimensions of the speckle, δis the recording wavelength, f is the total focal distance, andh and w are the geometrical parameters of the middle mask.Such an independent control in two directions allows one tocreate asymmetric illumination profiles and elliptical beamshapes (see Fig. 3).
A photoresist is an ideal substance for making largeseamless masters that do not have any materialdiscontinuities. Surface patterning, achieved by recordingthe light patterns onto the photoresist, is transferred onto themasters through a multistep process, which ends with theelectroforming step. The master, made of nickel or copper,has continuous microrelief structure along radial andtangential directions of the cylinder.
The absence of structural discontinuities in the HOEmaster is the key to fast replication manufacturing. Long(1500 ft), wide (more than 48 in.) rolls of film can bereplicated in a web process, where an ultraviolet (UV)-grade epoxy is distributed on a substrate and issubsequently hardened by UV light as the seamlessmetal master rolls over it. By choosing correct web speedand UV dosage, replication from the seamless master issmooth and defects are minimal. The advantages of theweb process are clear: fast replication speeds (up to 500ft/min), large formats (62 in. wide) and great capacity(up to 100 million linear feet of optical-quality films).
x y x y
FIGURE 1:
FIGURE 2:
FIGURE 3:
An optical setup is used to fabricate holographic optical
elements (HOEs) on a photoresist.
Material surface profiles of Luminit HOEs have microreliefpatterns that result in symmetric profiles (top) andasymmetric (elliptical) profiles (bottom).
Typical radiation patterns from beam-shaping HOEscorrespond to the microrelief patterns shown in Fig. 2.
12 www.homai.org www.homai.org 13
Technology The Holography Times The Holography Times Technology
Essentially a printing process, this method wins overother industrial alternatives in terms of machinery cost(hot embossing), complexity and robustness of theprocess with respect to custom products (extrusion), orsize (injection molding).
Luminit HOEs are unique because only one beam is used tomake them compared to the standard holographicalrecording process, which uses two beams. Second, theHOEs have randomized surface structures whose opticalresponse (modulation transfer function) is determined bythe collection of individual lenslets of varying shapes andsizes rather than by a periodic structure, as in the case ofbright-enhancement films produced by 3M (St. Paul, MN).The combination of millions of lenslets determines theoutput profile and optical properties, leading to veryimportant characteristics such as wide-band operation (300to 1500 nm) and high transmission (see Fig. 4). Such HOEseffectively act as high-efficiency, wide-bandpass opticalfilters. They exhibit nearly zero chromatic aberration,atypical for holographic elements that usually demonstratehigh diffraction efficiency in a narrow wavelength range.
It is important to understand how an HOE obtained at a UVlaser exposure (300 nm) does not alter its properties atnear-infrared wavelengths (900 nm). The reason is that theHOE surface is represented by a randomized picture ofdifferent lenslets. Contributions to the modulation transferfunction come from numerous and different spatialfrequencies of individual speckles. Therefore, no matterwhat the wavelength is (essentially, the playbackwavelength), there are always features of a particular sizewithin the master that can interact (scatter) the light mostefficiently. This is best illustrated by the master gratingequation, sineθ = m&lambda/d + sineθ , that relates the
incoming light angle θ , the diffractive angle θ , and the
surface roughness, d. Different surface roughness features(d), upon playing back (when the light falls on the HOE),contribute to different angles, producing a controlled
angular spread (see Fig. 5). This is also the reason forsuppressed chromatic aberrations: since there are manyvalues of d, the sensitivity of a particular scattering angleto the wavelength is limited.
Diffusers from Luminit take the light from a source (coherentor not) and scatter it to a particular design shape. These HOEsare weakly diffractive elements (the light rays do not deviatemuch from the original path) and therefore obey Fresnelapproximations for weakly divergent paraxial rays. They are,however, diffractive enough to create a pleasant (to the humaneye) Gaussian-type scattering profile with wide roll-offs, orwhat is known as a standard deviation. This controlled roll-offcomes from the fact that these are engineered material surfacesin which the surface roughness, although being randomized, iscontrolledduring the recordingprocess.
Holographic diffusers and directional-turning films withhigh transmission make exceptional film products forliquid-crystal and rear-projection displays, machinevision, biomedical, aircraft, and automobile applications,and for LED illumination. Functionalities such asspreading light quickly to hide the source and redirectinglight toward the viewer benefit the display market.Advantages include the simplification and cost, weight,and size reduction of backlights, while providingequivalents to bright-enhancement (prismatic) films withhybrid integrated options (HOEs with extreme ellipticalangle profiles have very similar structure to bright-enhancement films, but are less expensive). With furthercommercialization of these HOEs and the applicability ofthe printing-based manufacturing process to markets suchas the rapidly evolving solar-cell industry, the future willlikely see further proliferation of this technology andmany more HOEs in production.
f 0
0 f
HOE performance
Source: www.laserfocusworld.com, www.luminitco.com
FIGURE 4:
FIGURE 5:
HOEs manufactured with a roll-to-roll process have highbroadband optical transmission.
Different surface roughness features on an HOE contributeto different angles, producing a controlled angular spread.The composition of different roughness features fills up thescattering profile and is the ultimate source of suppressingchromatic dispersion (otherwise known as wavelengthdependence).
Creating the master
Replicating the master
Fabrication of the master HOE begins with an optical setup inwhich the laser light--which is passed through an opticalobjective and a shutter--is directed through a mid-maskdiffuser made of ground glass (see Fig. 1). The light diffractson the middle mask and produces secondary (scattered)waves, which are then multiplexed on the surface coated withthe photoresist. The individual speckles are engineered on theoriginal master by exposing the photoresist to light variationsthrough the optical setup and a specular pattern--an ensembleofmillions of individualphotoresist speckles--is obtained.
The surface profiles from specular recordings resemble arandom collection of lenslets, which are indeed the speckles(see Fig. 2). Feature size varies from 2 to 200 μm,depending on the specified output. Smaller, individualfeatures represent the larger diffraction (and scattering)capability, while the combined microrelief surface of thelenslet ensemble determines the final output. Control of theHOE output (and the individual lenslet shape) is achievedthrough changing the working distance f, the wavelength,and the middle-mask aperture.
Lenslet shape can be varied in both directions according toδ = 2λf/h and &delta = 2λf/w and where δ and δ and
are the horizontal and vertical dimensions of the speckle, δis the recording wavelength, f is the total focal distance, andh and w are the geometrical parameters of the middle mask.Such an independent control in two directions allows one tocreate asymmetric illumination profiles and elliptical beamshapes (see Fig. 3).
A photoresist is an ideal substance for making largeseamless masters that do not have any materialdiscontinuities. Surface patterning, achieved by recordingthe light patterns onto the photoresist, is transferred onto themasters through a multistep process, which ends with theelectroforming step. The master, made of nickel or copper,has continuous microrelief structure along radial andtangential directions of the cylinder.
The absence of structural discontinuities in the HOEmaster is the key to fast replication manufacturing. Long(1500 ft), wide (more than 48 in.) rolls of film can bereplicated in a web process, where an ultraviolet (UV)-grade epoxy is distributed on a substrate and issubsequently hardened by UV light as the seamlessmetal master rolls over it. By choosing correct web speedand UV dosage, replication from the seamless master issmooth and defects are minimal. The advantages of theweb process are clear: fast replication speeds (up to 500ft/min), large formats (62 in. wide) and great capacity(up to 100 million linear feet of optical-quality films).
x y x y
FIGURE 1:
FIGURE 2:
FIGURE 3:
An optical setup is used to fabricate holographic optical
elements (HOEs) on a photoresist.
Material surface profiles of Luminit HOEs have microreliefpatterns that result in symmetric profiles (top) andasymmetric (elliptical) profiles (bottom).
Typical radiation patterns from beam-shaping HOEscorrespond to the microrelief patterns shown in Fig. 2.
14 www.homai.org www.homai.org 15
Tribute The Holography Times The Holography Times Industry Updates
C S Jeena Neha Gupta
21-Ground Floor, Devika Tower 6, Nehru Place, New Delhi110019, INDIATelefax: +91-11-4161 7369, Email: theholographytimes@gmail.com
Editorial Board
The Holography Times is published byHOLOGRAM MANUFACTURES ASSOCIATION OF INDIA (HoMAI)
Disclaimer: The data used here are from various published and electronically available primary andsecondary sources. Despite due diligence the source data may contain occasional errors. In suchinstances, HoMAI would not be responsible for such errors.
The Holo-packHolo-p r in t® 2008
conference and trade show takes place in
Toronto, Canada, on November 18-20, and
this year the conference is on the theme
Pushing the Boundaries.
Undeniably, theglobalholographycommunity
hasbeenandremains innovativeand inventive,
finding new techniques, new materials, new
applications and new approaches for
holograms. These innovative holographers are
“pushing the boundaries” of the scope of
holography. But the boundaries of holography
are being pushed in a more literal way. The
holography industry, in the sense of that
collective group which develops, produces and
markets commercialholograms,had itsbirth in
North America in the early 1980s, and quickly
expanded across the Atlantic to Western
Europe. For the first decade or so of
commercial holography, it was from these two
regions that the crucial, market-driving
developmentsinholographycame.
Now, however, the holography industries of
China and India are equally accomplished, so
that there are numerous boundary-pushing
developments fromcompaniesandresearchers
inthesefast-growingAsianeconomies.
So it is no surprise to see a strong presence
from Indian companies at Holo-packHolo-
print this year, in both the conference
programme and the accompanying trade
show. For several years there has been a
strong Indian delegation at the event, so it is
good to see this participation expanding in
this way.
The conference will be full of information and
insights for holography professionals, while
the tradeshow is a unique opportunity to find
the latest in holographic production
equipment and materials. The programme
covers everything from the latest incremental
developments in surface-relief hologram
production techniques essential listening if
you are involved in embossed holograms to
techniques that are realising holographers'
dreams for true colour, full 3D, large format
image holograms. It also includes case studies
on security and promotional holograms, new
photopolymers for mass production
holograms, instruments to examine the
optical structure of holograms and display
enhancementHOEs.
All this is crammed in to four half-day sessions:
Design and production, Security holograms,
Expanding the holographic space and Emerging
technologies. On the first day, topics range from
new photopolymers, DGC mastering materials,
HIR embossing films and durable coatings to the
holograms on the Canadian dollar series, the
evolution of holographic protection for major
sporting events, data storage, customisable
micro-dot holograms, sensor holograms and
instrumental characterisation.
On the second day the emphasis switches to the
display space, with presentations on direct-write
ho log rams , p ro j ec t ion sys t ems and
autostereoscopic displays, before concluding
with a series of presentations on next-generation
developments including thermo-plastic
photosensitive materials, RFID-hologram
combinations, collectors for solar energy and
explosive holograms. The conference concludes
with a look at emerging holographic
technologies which might become important
commercial products in future.
Before the two-day plenary meeting there will be
a Workshop titled OVDs New & Emerging
Optical Security Technologies, and a Short
Course on ID Documents: Overview of Current
Expectations. Led by Glenn Wood and John
Mercer respectively, their long experience and
excellent knowledge of their topics will help you
to understand competing or complementary
technologies and the important market in ID
documents.
Representatives from members of HoMAI gain
special discounts on the delegate fee. Please visit
www.holopackholoprint.info for full details and
to reserve your specially-priced delegate place,
or to book an exhibition space.
(WO/2008/086795) Method for
Writing Holographic PixelsAbstract: (EN) The invention relatesto a method for writing holographicpixels in a holographic recordable film(3), comprising a photo componentthat can be changed photochemicallyand/or photophysically by exposure,wherein the holographic recordablefilm (3) is positioned above areflection master (4), wherein aprimary light beam (P) is directed atthe holographic recordable film (3),wherein the primary light beam (P)penetrates the holographic recordablefilm (3) and is reflected by thereflection master (4) to form areflection light beam (R). The primarylight beam (P) and the reflection lightbeam (R) interfere in the holographic
recordable film (3) within aninterference zone (10) and change thephoto component in the interferencezone to form the holographic pixel.The method is characterized in that atransmission hologram (6) is arrangedbetween the holographic recordablefilm (3) and the reflection master (4)and that the transmission hologram (6)diffracts the primary light beam (P)and/or the reflection light beam (R)with the proviso that the interferencezone (10) has a larger lateral surfacearea, in relation to the directionsorthogonal to the surface normal forthe holographic recordable film (3),than in the absence of the transmissionhologram(6).
The eminent Russian gentleman andphysicist Professor YURI N DENISYUKmust be honored as one of the Pioneers ofMODERN HOLOGRAPHY. ProfessorYuri N Denisyuk was born on 1927in Sochi.A graduate of the Leningrad Institute ofPrecision Mechanics and Optics (1954), heworked in the Vavilov State Optical Institutefor more than 40 years.
After lasers became available Denisyukdeveloped "volume reflection holography"r igh t fu l ly a l so ca l l ed "Den i syukholography". Denisyuk began experimentsin interference photography in 1958 andpublished his work in 1962 in the SovietUnion. In 1962 he conceived the idea ofrecording light wavefronts by interferencewith a reference beam, and produced the firstreflection hologram. But his research was notwell received until the work of Leith andUpatnieks began to generate excitement inthe late sixties.
In 1970 he was awarded the Lenin Prize andwas elected a member of the SovietAcademyof Sciences. From the onwards, holography
was a prominent feature of the SovietUnion's Scientific profile, along with spacetechnology, nuclear power, and high-powerlasers. In addition to this honor, he receivedmany awards including including Banner(1988), «Badge of Honor» (1975). the filmorganization «Interkamera" (1971), theIn terna t ional Socie ty for Opt ica lEngineering (SRIE) - Prize Gabor D. (1983),Optical Society ofAmerica (OSA) - Prize RVWood (1992), the International PublishersPrize «Science» (1996). In 1987 he wasawarded the Grand silver medal andhonorary membership in the Royal Societyof Great Britain fotograficheskom. ctivemember of the Russian Academy ofSciences.
His later research included work onholograms made without a reference beamand the recording of holographic images byincoherent light. A great academician, anoutstanding scholar-optics, the largestspecialist in the field of holography Yuri N.Denisyuk was died in St. Petersburg, 14 May2006.
Professor Yuri Nikolaevich Denisyuk
(1927-2006)
Events&
CalendarThe 4th China International ID,
Smart Card and Ticket Security
Anti-counterfeiting Technology
Exhibition & Summit (CIDS 2008)
CARTES 2008
7th Asian High Security Printing
Conference
The 3rd All in Print China
Holopack-Holoprint 2008
Pushing the Boundaries
2nd International Exhibition &
Conference-SECURE 2008
India Label Show 2008
PackPlus 2009
Asia Print & Pack Expo 2009
22-23 October, 2008
Beijing Fragrant Hill Empark Hotel,
Beijing, PRC.
http://www.cids.com.cn/en/
NOVEMBER 4-6, 2008
PARIS, FRANCE
www.cartes.com
November 11-13, 2008
Bangkok, Thailand
www.cross-conferences.com
14th to 17th Nov.2008
Shanghai,China
November 18-20, 2008
Toronto, Canada
www.holopackholoprint.info
24-26 November 2008, Mumbai
www.securexh.com
3-6 December 2008, New Delhi
www.indialabelshow.com;
www.labelexpo.com
8-11 July 2009, New Delhi
www.print-packaging.com
28-31 August 2009,
Bangalore
www.asiaprintpackexpo.com
Patent
Fig. 2
Strong Indian Presence at Holo-pack Holo-print 2008
Ian M Lancaster, Reconnaissance International
14 www.homai.org www.homai.org 15
Tribute The Holography Times The Holography Times Industry Updates
C S Jeena Neha Gupta
21-Ground Floor, Devika Tower 6, Nehru Place, New Delhi110019, INDIATelefax: +91-11-4161 7369, Email: theholographytimes@gmail.com
Editorial Board
The Holography Times is published byHOLOGRAM MANUFACTURES ASSOCIATION OF INDIA (HoMAI)
Disclaimer: The data used here are from various published and electronically available primary andsecondary sources. Despite due diligence the source data may contain occasional errors. In suchinstances, HoMAI would not be responsible for such errors.
The Holo-packHolo-p r in t® 2008
conference and trade show takes place in
Toronto, Canada, on November 18-20, and
this year the conference is on the theme
Pushing the Boundaries.
Undeniably, theglobalholographycommunity
hasbeenandremains innovativeand inventive,
finding new techniques, new materials, new
applications and new approaches for
holograms. These innovative holographers are
“pushing the boundaries” of the scope of
holography. But the boundaries of holography
are being pushed in a more literal way. The
holography industry, in the sense of that
collective group which develops, produces and
markets commercialholograms,had itsbirth in
North America in the early 1980s, and quickly
expanded across the Atlantic to Western
Europe. For the first decade or so of
commercial holography, it was from these two
regions that the crucial, market-driving
developmentsinholographycame.
Now, however, the holography industries of
China and India are equally accomplished, so
that there are numerous boundary-pushing
developments fromcompaniesandresearchers
inthesefast-growingAsianeconomies.
So it is no surprise to see a strong presence
from Indian companies at Holo-packHolo-
print this year, in both the conference
programme and the accompanying trade
show. For several years there has been a
strong Indian delegation at the event, so it is
good to see this participation expanding in
this way.
The conference will be full of information and
insights for holography professionals, while
the tradeshow is a unique opportunity to find
the latest in holographic production
equipment and materials. The programme
covers everything from the latest incremental
developments in surface-relief hologram
production techniques essential listening if
you are involved in embossed holograms to
techniques that are realising holographers'
dreams for true colour, full 3D, large format
image holograms. It also includes case studies
on security and promotional holograms, new
photopolymers for mass production
holograms, instruments to examine the
optical structure of holograms and display
enhancementHOEs.
All this is crammed in to four half-day sessions:
Design and production, Security holograms,
Expanding the holographic space and Emerging
technologies. On the first day, topics range from
new photopolymers, DGC mastering materials,
HIR embossing films and durable coatings to the
holograms on the Canadian dollar series, the
evolution of holographic protection for major
sporting events, data storage, customisable
micro-dot holograms, sensor holograms and
instrumental characterisation.
On the second day the emphasis switches to the
display space, with presentations on direct-write
ho log rams , p ro j ec t ion sys t ems and
autostereoscopic displays, before concluding
with a series of presentations on next-generation
developments including thermo-plastic
photosensitive materials, RFID-hologram
combinations, collectors for solar energy and
explosive holograms. The conference concludes
with a look at emerging holographic
technologies which might become important
commercial products in future.
Before the two-day plenary meeting there will be
a Workshop titled OVDs New & Emerging
Optical Security Technologies, and a Short
Course on ID Documents: Overview of Current
Expectations. Led by Glenn Wood and John
Mercer respectively, their long experience and
excellent knowledge of their topics will help you
to understand competing or complementary
technologies and the important market in ID
documents.
Representatives from members of HoMAI gain
special discounts on the delegate fee. Please visit
www.holopackholoprint.info for full details and
to reserve your specially-priced delegate place,
or to book an exhibition space.
(WO/2008/086795) Method for
Writing Holographic PixelsAbstract: (EN) The invention relatesto a method for writing holographicpixels in a holographic recordable film(3), comprising a photo componentthat can be changed photochemicallyand/or photophysically by exposure,wherein the holographic recordablefilm (3) is positioned above areflection master (4), wherein aprimary light beam (P) is directed atthe holographic recordable film (3),wherein the primary light beam (P)penetrates the holographic recordablefilm (3) and is reflected by thereflection master (4) to form areflection light beam (R). The primarylight beam (P) and the reflection lightbeam (R) interfere in the holographic
recordable film (3) within aninterference zone (10) and change thephoto component in the interferencezone to form the holographic pixel.The method is characterized in that atransmission hologram (6) is arrangedbetween the holographic recordablefilm (3) and the reflection master (4)and that the transmission hologram (6)diffracts the primary light beam (P)and/or the reflection light beam (R)with the proviso that the interferencezone (10) has a larger lateral surfacearea, in relation to the directionsorthogonal to the surface normal forthe holographic recordable film (3),than in the absence of the transmissionhologram(6).
The eminent Russian gentleman andphysicist Professor YURI N DENISYUKmust be honored as one of the Pioneers ofMODERN HOLOGRAPHY. ProfessorYuri N Denisyuk was born on 1927in Sochi.A graduate of the Leningrad Institute ofPrecision Mechanics and Optics (1954), heworked in the Vavilov State Optical Institutefor more than 40 years.
After lasers became available Denisyukdeveloped "volume reflection holography"r igh t fu l ly a l so ca l l ed "Den i syukholography". Denisyuk began experimentsin interference photography in 1958 andpublished his work in 1962 in the SovietUnion. In 1962 he conceived the idea ofrecording light wavefronts by interferencewith a reference beam, and produced the firstreflection hologram. But his research was notwell received until the work of Leith andUpatnieks began to generate excitement inthe late sixties.
In 1970 he was awarded the Lenin Prize andwas elected a member of the SovietAcademyof Sciences. From the onwards, holography
was a prominent feature of the SovietUnion's Scientific profile, along with spacetechnology, nuclear power, and high-powerlasers. In addition to this honor, he receivedmany awards including including Banner(1988), «Badge of Honor» (1975). the filmorganization «Interkamera" (1971), theIn terna t ional Socie ty for Opt ica lEngineering (SRIE) - Prize Gabor D. (1983),Optical Society ofAmerica (OSA) - Prize RVWood (1992), the International PublishersPrize «Science» (1996). In 1987 he wasawarded the Grand silver medal andhonorary membership in the Royal Societyof Great Britain fotograficheskom. ctivemember of the Russian Academy ofSciences.
His later research included work onholograms made without a reference beamand the recording of holographic images byincoherent light. A great academician, anoutstanding scholar-optics, the largestspecialist in the field of holography Yuri N.Denisyuk was died in St. Petersburg, 14 May2006.
Professor Yuri Nikolaevich Denisyuk
(1927-2006)
Events&
CalendarThe 4th China International ID,
Smart Card and Ticket Security
Anti-counterfeiting Technology
Exhibition & Summit (CIDS 2008)
CARTES 2008
7th Asian High Security Printing
Conference
The 3rd All in Print China
Holopack-Holoprint 2008
Pushing the Boundaries
2nd International Exhibition &
Conference-SECURE 2008
India Label Show 2008
PackPlus 2009
Asia Print & Pack Expo 2009
22-23 October, 2008
Beijing Fragrant Hill Empark Hotel,
Beijing, PRC.
http://www.cids.com.cn/en/
NOVEMBER 4-6, 2008
PARIS, FRANCE
www.cartes.com
November 11-13, 2008
Bangkok, Thailand
www.cross-conferences.com
14th to 17th Nov.2008
Shanghai,China
November 18-20, 2008
Toronto, Canada
www.holopackholoprint.info
24-26 November 2008, Mumbai
www.securexh.com
3-6 December 2008, New Delhi
www.indialabelshow.com;
www.labelexpo.com
8-11 July 2009, New Delhi
www.print-packaging.com
28-31 August 2009,
Bangalore
www.asiaprintpackexpo.com
Patent
Fig. 2
Strong Indian Presence at Holo-pack Holo-print 2008
Ian M Lancaster, Reconnaissance International
The Holography TimesThe Holography TimesThe Holography TimesSeptember 2008 Vol II Issue IV www.homai.org
The Holography Times is a quarterly newsletter published by HoMAI
TM
ALSO
Anti-counterfeiting solutions for FIFA 2010 • 3M targets Indian pharma industry • Using holograms
to celebrate success • Face to face with Mr. Manoj Kochar - MD, Holoflex • Holographic optical
elements • Review on HOLOPACK-HOLOPRINT 2008 • Industry updates and more...
Hologram: The first line of defence in the war on
PHARMA COUNTERFEITING
SPECIAL REPORTSource: www.ihma.org
Endeavour to safe guard products & people
top related