the ian potter foundation identity guidelines · 2018-02-26 · the ian potter foundation the ian...
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The Ian PotterFoundationIDENTITYGUIDELINES
For External Use19 August 2015
CONTENTS
Logo Specifications – The Ian Potter Foundation Logo 2
Logo Specifications – The Cultural Trust Logo 3
Logo Specifications – Clear Space and Minimum Size 4
Logo Variations 5
Typography 6
1
Primary Logo – (Horizontal)
The Ian Potter Foundation logo consists of two elements:the ‘Seahorse’ symbol and The Ian Potter Foundation wordmark. The ‘Seahorse’ symbol should always be usedtogether with the wordmark.
The logo should not be redrawn, digitallymanipulated or altered.
Vertical Version of the logo. Core Brand Logo Palette
PMS 314 U
IPF DarkTurquoise
IPF Turquoise IPF Dark Mint IPFLight Mint
PMS 3125 U PMS 3265 U PMS 3248 U
CMYKC: 100M:5Y:5K:30
CMYKC: 80M:5Y:15K:0
CMYKC: 70M:0Y:35K:0
CMYKC: 43M:0Y:24K:0
RGBR: 0 G: 132B: 169
RGBR: 0 G: 181B: 204
RGBR: 53 G: 189B: 178
RGBR: 143 G: 210B: 202
Seahorse symbol
LOGO SPECIFICATIONS
THE ‘IAN POTTER FOUNDATION’ LOGO
2
The Ian Potter Cultural Trust logo consists of two elements: the ‘Seahorse’ symbol and The Ian Potter wordmark. The ‘Seahorse’ symbol should always be used together with the wordmark.
The logo should not be redrawn, digitallymanipulated or altered.
Vertical Version of the logo.
CMYKC: 5M: 100Y: 40K: 0
CMYKC: 0M: 25Y: 15K: 0
RGBR: 226 G: 22B: 101
CMYKC: 0M: 80Y: 30K: 0
RGBR: 240 G: 91B: 125
CMYKC: 0M: 45Y: 20K: 0
RGBR: 246 G: 162B: 168
RGBR: 251 G: 201B: 196
Primary Logo – (Horizontal)
Core Brand Logo Palette
PMS RubineRed C
IPCT Dark Pink IPCT Pink IPCT Soft Pink IPCT Pale Pink
PMS 709 U PMS 1765 PMS 709U – 50%
Seahorse symbol
LOGO SPECIFICATIONS
THE ‘CULTURAL TRUST’ LOGO
The Ian PotterCultural Trust
3
The Ian PotterFoundation
The Ian PotterFoundation
LOGO SPECIFICATIONS
CLEAR SPACE MINIMUM SIZE
30mm
(Primary or Horizontal version of the logo)
(Vertical version of the logo)
IPF’s logo must always stand out from other information. To ensure this, a
minimum area of clearance must be maintained. No graphics or images may
encroach into this area. Wherever possible, create more space around the brand
than the minimum area of isolation shown here.
Minimum size specifications ensure the brandmark remains clearly legible in all
applications and throughout all methods of production.
The minimum size of the logo must not be less that 30mm wide with the primary
version of the logo and 20mm for the vertical version.
20mm
The Ian PotterFoundation
4
The Ian PotterFoundation
Primary Logo – Black and White
Primary Logo – Full ColourPreferred Version
The Ian PotterFoundation
The Ian PotterFoundation
The Ian PotterFoundation
Primary Logo – Reversed options When reversing the logo from a solid colour it
should always appear in white. See core brand logo
colour palettes for acceptable background
colour options.
*Below is the exception to the above
rules, only applicable when reversing out
of black or dark grey.
A single colour black (mono) logo
should only be used in instances
where it is not possible to print or
display in full colour.
Should appear on white
background (with some
exceptions).
LOGO VARIATIONS
The Ian PotterFoundation
5
Primary Typeface – Print and Online Secondary Typeface – Print
Museo Sans Arial
Museo Sans 700
Museo Sans 500
Museo Sans 300
TYPOGRAPHY 6
Subhead style should be in sentence case – Museo Sans 500
a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ ̂ % & *() _+
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ ̂ % & *() _+
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ ̂ % & *() _+
A B C D E F G H I J K L M N O P Q R S T U V W X Y ZArial Regular / Regular Italic
a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ ̂ % & *() _+
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Body copy style should be in sentence case – Museo Sans 300
Heading style should be in sentence case – Museo Sans 700
Museo Sans is the typeface used for headlines and body copy for all professionally designed Ian Potter Foundation communication pieces. Licenses of Museo Sans are available for purchase at www.fontshop.com
A secondary typeface – Arial – for use on all emails, and word processing applications has been selected.
Arial Bold / Bold Italic
a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ ̂ % & *() _+
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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