the impact of smart content

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 1

The Impact of

Smart Content

Maximize  the  value  of  your  content  

Matt Turner CTO Media and Publishing Matt.turner@marklogic.com

Metadata Moves to the Front

Smart Content at Every Stage

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 8

Inception Pre-Production Production Post-

Production Distribution Archive

Semantics Descriptive Metadata

Technical Metadata Taxonomies Content Customers

Usage

Traditional Technology = Single Purpose Data!

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 10

Inception Pre-Production Production Post-

Production Distribution Archive

Semantics Descriptive Metadata

Technical Metadata Taxonomies Content Customers

Usage

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 11

Inception Pre-Production Production Post-

Production Distribution Archive

Semantics Descriptive Metadata

Technical Metadata Taxonomies Content Customers

Usage

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 12

The MarkLogic Alternative An Operational and Transactional Enterprise NoSQL Database

§  Data ingested as is (no ETL)

§  Structured and unstructured data

§  Data and metadata together

§  Adapts to changing data and changing data structures

EASY TO GET DATA IN Flexible Data Model

§  Index once and query endlessly

§  Real-time and lightning fast

§  Query across JSON, XML, text, geospatial, and semantic triples in one database

EASY TO GET DATA OUT Ask Anything Universal Index

§  Reliable data and transactions (100% ACID compliant)

§  Out-of-the-box automatic failover, replication, and backup/recovery

§  Enterprise-grade security and Common Criteria certified

100% TRUSTED Enterprise Ready

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 13

Schema Flexibility with NoSQL What if you didn’t need to define everything up front?

And what if many of the nasty data modeling issues with metadata were just as simple as adding new elements

And you can keep EVERYTHING!

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 14

Ontologies Instead of Categories Actually model information as it is in the real world

Not limited to a single purpose

§  Ontologies for all categories of metadata

§  Even ‘impossible’ categories like fictional worlds

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 15

Metadata and Semantics: Smart Content!

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 16

SNL 40

Semantics Product / Title Data Metadata

Taxonomies

Content

Customers Usage

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 17

SNL40 Success

Michael Martin at Hollywood IT Summit May 2015

§  Tapped into deep content archive with smart content

§  Recommend and explore concepts instead of just search

§  Phenomenal engagement: made a meal out of snacks!

Bob Pilz Taxonomy Manager Mitchell1

Result: Symptom to Component

Semantics Product / Title Data Metadata

Taxonomies

Content

Customers!

THE SUITCASEA USC SHORT FILM

BY ABI DAMARIS CORBIN

Erik Weaver Senior Program Manger

"Project Cloud"

Next Generation Cloud Based WorkflowIngest, Transcode, Store, Orchestrate

c4 FrameworkIntegrate, Efficacy

MetadataCollect, Manage, Interoperability, New Ontologies

The Suitcase

Core GOALS

High Dynamic RangeAdoption, ACES

scenechronize

Camera

Audio

Movie Magic

Final Draft

AVIDEditiorial

PIX PIX Dallies DI/Matering

Software

Mark Logic

C4Framework

SyncOnSet

Grey Meta

ColorfrontTranskoder

Source MetadataC4 MetadataModified Metadata

KeyThe Suitcase - Metadata WorkflowVersion 0.4 / September 1, 2015

Shotgun VFXSoftware

VFX CreationSoftware

MetaData Workflow

16

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 24

Inception Pre-Production Production Post-

Production Distribution Archive

Semantics Descriptive Metadata

Technical Metadata Taxonomies Content Customers

Usage

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 25

The Impact of Smart Content!

Thank You!

Maximize  the  value  of  your  content  

Matt Turner CTO Media and Publishing Matt.turner@marklogic.com