the importance of meetups - product tank birmingham

Product Tank Got Me Pregnant

@azizmusa#ProductTank

Trade Sales Manager

Commercial Manager

Contract Negotiator

Marketing Executive

Marketing Manager

Product Analyst

Product Manager

Senior Product Manager

Head of Product

Product Director

Product Strategy Director

Global CPO

Marketing Director

Commercial Director

General Manager

Digital Director

Pain in the arse

COMPLETEPain in the arse

Didn’t exist

Grunt work

PRODUCT KNOWLEDGE

Content30%

Network70%

Marketing Acquisition SEM

SEO SocialFocus

Groups

Conferences Speaking Books

CONCEPTS AND THEORIES

5 Traits of Product Legends

4 Axis of Product Dominance

x =Profound Simplicity Beauty

Pure Product

MY CAREER

ME AS A PERSON

TAKE AWAYS

Product Tank Got Me Pregnant

@azizmusa#ProductTank

Pregnant lady

WTF?

Mind blowing

Blocked ears

Pushed

Screamed

Punched me many times

9 months earlier……..

9 months earlier was 25th May 2010….

Product Tank Got Me Pregnant

@azizmusa#ProductTank

“The number of connections, not the strength is critical for innovation” Prof Henry Chesborough

APPENDIX

@azizmusa#PM2CEO

From Strategic to Tactical

@azizmusa#PM2CEO

STRATEGIC

TACTICAL

“Product management IS a Strategic role in the organization”

“It’s a challenge, very few people will be successful product managers”

“Your destination is here”

“Study the territory first hand – both dealers and consumers – in order to find out the

trouble” N. H. McElroy May 13th 1931

• Diagram

3 circles

• Diagram

www.mindtheproduct.com