the importance of outreach and impact

The  Importance  of    Outreach  and  Impact  

Honningsvåg,  2017  

Outreach  &  Impact  

•  Introduc>on  •  My  experience  •  Distribu>on  •  Fes>vals  &  markets  •  Pitching  •  Publicity  

Introduc>on  

•  Why  do  you  want  to  make  movies?  

Frank  Mosvold  

Loyola  Marymount  University  

Forsaken  

A  Kiss  in  the  Snow  

Distribu>on  

Distribu>on  •  KorPilmfes>valen  •  A-­‐list  fes>vals  •  Genre  fes>vals  •  Broadcasters  –  Public  Broadcasters  –  Commercial  Broadcasters  

•  Agents/Distributor  •  Youtube  •  iTunes  •  Apps  

KorPilmfes>valen  

A-­‐list  fes>vals  

•  hWp://www.nfi.no/sok-­‐>lskudd/>lleggstekster-­‐>lskudd/satser-­‐for-­‐anerkjente-­‐korPilmfes>valer  

Genre  Fes>vals  

Broadcasters  

•  Public  Broadcasters  •  Commercial  Broadcasters  

Public  Broadcasters  

•  NRK  Super  •  Trine  Ruud  –  Young  kids  •  trine.ruud@nrk.no  •  Irene  Huser  –  Older  kids  •  irene.huse@nrk.no  

NRK  Eksternredaksjonen  

•  hWps://www.nrk.no/eksternproduksjon/slik-­‐sender-­‐du-­‐inn-­‐forslag-­‐1.2895055  

Ekstern  redaksjonen  

•  GiWe  Calmeyer  –  Kids  •  giWe.calmeyer@nrk.no  

Commercial  Broadcasters  

Episode  numbers:  13,  26,  52,  104,  208  

They  want  something  new  &  different!  

Sales-­‐agents/Short  films  •  Canada  •  hWp://www.ouatmedia.com  •  France  •  hWp://www.bacfilms.com  •  hWp://www.gonellaproduc>ons.com  •  hWp://www.originefilms.fr/cinema/actualites/?lang=en  •  hWp://premium-­‐films.com/en  •  Germany  •  hWp://www.shorPilm.com  •  hWp://magnePilm.de  •  Ireland  •  hWp://www.networkirelandtelevision.com    *  •  hWp://www.sndfilms.com  •  Spain  •  hWp://www.feelsales.com  •  hWp://www.agenciafreak.com/en/  •  UK  •  hWp://www.dazzlefilms.co.uk  •  hWps://shorts.tv/corporate  *  

Super  Fans  

Youtube  

iTunes  

Apps  

Fes>vals  &  Markets  

Summits  &  Markets  for  anima>on  

•  Mipcom  &  Mipjr,  Cannes  •  MipTV,  Cannes  •  Kidscreen  Summit,  Miami  •  MIFA,  Annecy  •  Cartoon  Movie,  Lyon  •  Cartoon  Forum  •  Cartoon  Masters  

Should  you  go  to  fes>vals/markets?  

Fes>vals  &  Markets  

Get  business  cards    

Share  with…  

Events…  

I  will  highly  recommend  Berlinale  Talents  Campus  

Marke>ng  Support  from  Fond  for  Lyd  &  Bilde  

Norwegian  Film  Ins>tute  

hWp://www.nfi.no/sok-­‐>lskudd?id=c311a0d4-­‐ec36-­‐4f7f-­‐9b7f-­‐44bf06ca3ce8    

Norwegian  Film  Ins>tute  

•  Fes>val  Distribu>on  Support  •  Mia  Lindrup  •  Mia.Lindrup@nfi.no  

Norwegian  Film  Ins>tute  

•  Fes>val  distribu>on  short  films  •  Toril.Simonsen@nfi.no  •  Arna-­‐Marie.Bersaas@nfi.no  

Norwegian/Scandinavian  Stands  

Media  Stands  

•  hWp://media-­‐stands.eu  

Pitching  

Pitching  

What  is  your  USP?  

Best  way  to  learn  pitching,  watch  trailers:  

Be  nice  to  people!  

Publicity  

Use  social  media  for  yourself  

Use  social  media  for  your  studio  

Use  social  media  for  your  film  

Use  local  newspapers  

Press  Release  

Use  na>onal  papers  

Use  NTB  

Use  trade  publica>ons:  

Kulturmeglerne  

Trade  journal  kids  TV:  

•  www.worldscreen.com/tvkids  •  www.kidscreen.com  •  www.kidscreen.com/category/ikids  •  www.kidsindustries.com  •  www.c21media.net  

What  are  they  saying  about  you…