the ins & outs of testing social + lots of tools

By Jennifer Sable Lopez!Director of Community at Moz!

@jennita!

The Ins & Outs of Testing Social

Testing Social is Hard

Everyone Wants the Easy Answer

Don’t stop here.

Don’t stop here.

For Best Results?

Use Your Own Data.

What’s the best time of day to

_____?

@jennita #BrightonSEO!

Send a Tweet?

Tweet #1!Tweet #2!

@jennita #BrightonSEO!

When are you active?

Tweet #1!

Tweet #2!

@jennita #BrightonSEO!

You can also use Twitter Analytics

@jennita #BrightonSEO!

Post to Facebook?

“The average number of your fans who saw any posts on Facebook by day of the week.”!

@jennita #BrightonSEO!

A wee bit more helpful?

Notice a trend?!

Try PageLever Now

@jennita #BrightonSEO!

Or SimplyMeasured

@jennita #BrightonSEO!

Publish a Blog Post?

Publishing time 2-3am Pacific!

@jennita #BrightonSEO!

Test a Different Time

Publishing time ~Midnight Pacific!

@jennita #BrightonSEO!

When do you get the most clicks?

What content gets the

best engagement?

@jennita #BrightonSEO!

On Facebook – Using Insights

@jennita #BrightonSEO!

In May 2013… We weren’t paying attention

We were posting more links…!

But our photos had better engagement!!

@jennita #BrightonSEO!

How about today? Four months later

Well, we post more photos!!

Plus we started adding just text posts !

@jennita #BrightonSEO!

And Twitter?

What gets retweeted?!

Content w/ the most reach!

@jennita #BrightonSEO!

Well hello, Google+

@jennita #BrightonSEO!

Well hello, Google+

Google+ posts with most engagement!

Try some of your own tests

@jennita #BrightonSEO!

Using Location to “A/B” Test FB Posts

We picked 2 cities with similar number of fans + in same time zone.!

@jennita #BrightonSEO!

We picked the cities

And we made sure they had similar engagement on our page!

@jennita #BrightonSEO!

2 Cities > Same Content > Image vs. Link We posted at the exact same time. !

@jennita #BrightonSEO!

Text won? We should test more!

671 saw post!2 shares!5 likes!

347 saw post!0 shares!1 like!

Link Post!

Image Post!

Who are *my* influencers?

@jennita #BrightonSEO!

Google Ripples

@jennita #BrightonSEO!

TrueSocialMetrics

@jennita #BrightonSEO!

SocialEngage

How can the negatives help?

Followerwonk

Spammers or real people?

@jennita #BrightonSEO!

Facebook Unlikes?

What happened here?!

@jennita #BrightonSEO!

Too many posts?

Not Much to Start With?

Use a Study as a Base

@jennita #BrightonSEO!

@jennita #BrightonSEO!

This is definitely more like Moz Community

But, what works for YOU?

@jennita #BrightonSEO!

http://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts

A Good Place to Start

Test. Figure out what works,

and then test again.

Make Social work for you.

Jennifer Sable Lopez !Director of Community at Moz!

@jennita!jen@moz.com!

Thank You

Free/Freemium Tools Mentioned Bitly https://bitly.com/

Buffer https://bufferapp.com/

Facebook https://www.facebook.com/insights/

FollowerWonk https://followerwonk.com/

Simply Measured http://simplymeasured.com/

TrueSocialMetrics http://www.truesocialmetrics.com/

Twitter https://ads.twitter.com/

Paid Tools Mentioned SocialEngage http://www.exacttarget.com/products/social-media-marketing

SproutSocial http://sproutsocial.com/

Unified (aka PageLever) http://www.unifiedsocial.com/platform/insights/