the interconnected home graeme philipson connection research 23 august 2011
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The Interconnected Home
Graeme PhilipsonConnection Research
23 August 2011
Not another cutawayhome slide!
What is theInterconnected Home?
Five Different Views of the Interconnected Home
The Telco View
Everything is a device servicedby a broadband connection
The Consumer Electronics View
Everything is a device that feeds content into a home entertainment system
Internet Content
Internet Content
The PC View
Everything is a peripheral connectedto a Local Area Network
The Cabling View
Everything is a device connectedto a structured cabling system
The Residential Energy View
Everything is an appliancethat consumes energy
Which View is Right?
All of them …
… and none of them
Only One View Matters
The Customer View
Everything should just work together!
The Interconnected Home
• The “views” are merging– All are digital– All use similar technologies …… but have different sales channels
• Consumers don’t make the distinction• Energy costs are rising – quickly• The relative importance of the key
drivers is changing
The DriversView DriverTelco ConnectivityConsumer Electronics EntertainmentPC InformationCabling ConvenienceEnergy Cost Savings
Rising costs and new technologiesmean that energy issues will be
increasingly important
Metrics
Money
Regulation
Altruism
Physical Control
Residential Energy Framework
Measure Monitor Manage Mitigate
Comms, Information,
Entertainment
The Living Environment
UtilitiesThe Built Environment
Remote Monitoring
Energy Management
Security and Access Control
Physical Device Control
Orientation & Design
Outdoor (Shading etc.)
Building Materials
Insulation
Gas
Telco & Internet
Electricity
Water & Sewerage
Refrigeration & Cooking
Washing, Bathing,
Swimming
HVAC & Hot Water
Lighting
PCs & Games
The Home – Mobile
Interface
Telephone
TV & AV
The Interconnected Home2011 Research Program
• Part of Connection Research’s Intelligent Consumption continuous research service
• 5,333 respondents
• Attitudes, behaviour, installed base
• Australian Residential Energy Atlas– Devices and appliances by 65 Statistical
Regions– Energy consumption breakdown by
demographics
There are 8.5 million households in Australia
% Non-rental
% with PCs
% with Broadband
% with Digital TV
% with Pay TV
% with Home Theatre
% with Home Cinema (Custom Install)
% with Home Automation
% with REM
0 20 40 60 80 100
How closely do you look at your quarterly electricity bill?
Energy costs are rising. To what extent are the following factors are contributing to this?
Climate Change
Carbon Tax / Pricing
Federal Government Policies
State Government Policies
Energy Utility Investments
New Technologies
Energy Shortages
6.2
5.7
5.9
5.5
6.9
26.3
9.5
10.3
17.1
35.1
20.9
15.6
17.5
21.7
40.9
32.5
25.1
40.5
45.7
47.3
45.8
33.8
30.8
7.3
23.5
32.0
28.8
23.7
9.5
12.7
Don't know Not a factor at all Small factor Major factor The biggest factor
Smart Meters have a number of proposed advantages. How important is each of them to you?
Save money
Increased efficiency of electricity usage
Reduce electricity usage
Increased visibility of electricity consumption to the householder
Better control of usage of individual electrical devices
Increased visibility of power consumption to the electricity utility
13.7
13.7
13.5
13.5
13.9
13.6
14.2
19.4
20.2
22.6
24.3
32.0
39.4
47.5
44.9
43.0
43.9
33.8
30.5
16.5
18.4
16.8
13.4
8.012.5
Don't know Not at all important Some importance Very importantMost important factor
How many of each of the following electronic devices do you use in your household?
Mobile Phone
DVD Player
Computer Printer
Flat Panel TV
Laptop PC
Desktop PC
CRT (old style) TV
Set-top Box
Games Console
DVD Recorder
Home Theatre System
Digital Video Recorder
22.1
63.0
72.0
50.2
49.5
59.8
41.4
47.8
39.3
40.8
41.0
38.2
43.2
21.2
15.2
26.2
23.4
15.5
16.0
12.0
16.8
6.4
5.4
5.3
17.0
5.6
7.9
8.6
5.2
10.2 5.8
8.3
9.1
12.4
14.7
17.6
35.8
36.5
36.9
51.3
52.1
55.0
0 1 2 3 4 5+
Do you have any Home Automation products installed in your home?
Automatic / Remote Garage Door / Gate
Thermostatically Controlled Heating/Cooling
Security / Alarm System
Garden Watering System
Smart' Lighting (e.g. sensor-based automatic dimming)
Automatic Shutters / Blinds
Energy Management System
Home Auto Cabling (e.g. SmartWired, C-Bus)
62.5
67.2
69.5
77.1
82.2
94.7
96.4
96.5
35.9
30.4
27.2
21.8
16.9
1.6
2.4
3.3
1.1
0.9
No Basic system Integrated (part of Home Automation system)
The Coming Residential Energy Revolution
• You ain’t seen nothin’ yet – energy costs will double again in next 5 years
• The Smart Grid has made suppliers discover the customer
• The rise in ESCOs (Energy Service Companies) is threatening the traditional supplier model
• New monitoring and management devices will become commonplace– IHDs and HANs
The Perfect Storm
The Perfect Storm
• Energy costs are rising• Consumer concerns are growing• Smart Grids are coming• Bandwidth is increasing• Technology costs are dropping• ESCOs are appearing
Interconnectivity is happening!
The Interconnected Home
Graeme PhilipsonConnection Research
23 August 2011
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