the interpersonal side of business

Agenda

0 Business Etiquette Basics

0 Networking

0 Building Your Personal Brand

0 Social Identity

0 Putting Your Best Facebook Forward

0 Getting LinkedIn

First Impressions are Made in 5 Seconds

It’s the things left unsaid that can betray you

Do’s and Don’ts

DO DON’T

• Make eye contact

• Remember names

• Follow up within 48 hours

• Ask questions

• AND listen

• Acknowledge other opinions

without being defensive or

accusatory

• Dress on the conservative side

• Know a good handshake

• Basic manners

• Brush up on the culture of a group

or country

• Be on any form of technology when

talking to someone – off or silent!

• Let your eyes wander all around the

room or over someone’s face

• Fidget – If you need to play with

something, do it discreetly under the

table

• Talk or summarize with a cohort

until you are off premises –

Remember that gossiper at your last

company? Remember anything else

about them?

• Judge books by their covers

Eye Contact: The “Golden Triangle”

Courtesy of Christine Curavo – Curavo International

Protocol and Business Etiquette

Handshaking – Part of your first impression

Limp Noodle Just Right Jaws of Life Please

• Weak

• Sweaty or greasy

• Gives the impression you lack confidence and possibly lack hygiene

• Firm, but not death grip

• Makes full contact

• Sends the message that you have confidence but not overbearing

• Most professional

• Like squeezing juice out of a brick

• Overly eager and powerful

• Sends the message that you are too confident or unaware

• People might not even pay attention from the pain

Tip from Christine Curavo, Etiquette Expert – “One, two!”

Business Cards0 It’s always okay to give a business card unless

otherwise stated

• Don’t ask, just hand it out as you introduce yourself

• In some cultures it’s best to hand it out with two hands

0 Consider having both a personal and business version

• Marketing Manager vs. Member of the Board

• Marketing Manager vs. Cupcake Baker

0 Things to consider adding to your card:

• Mobile codes (free to generate online)

• Short URL to your LinkedIn profile, website or online resume

The Art of Networking0 Why do it?

• Your network is the most powerful tool you have in business and personal endeavors

• You will use it for research, new opportunities, getting your foot in the door on a sale, finding the right people quickly

• It’s part of your personal brand

0 Why we hate it• Feels artificial at times

• It’s scary to put ourselves out there

• I’m a germ-a-phobe!

Getting Out of Your Shell:How to Network at any Event

0 Have a game plan

• If you know who’s going, identify the top 2-3 people you want to meet and why

0 Prepare your ‘elevator pitch’

• 2-3 short lines that map to your objective (can be about a business idea, what you represent, or a short summary of who you are)

• This is your party line – so stick with it!

• Play this out in your head and think of some possible ways to keep the convo going

0 Take notes!

• Especially at conferences, this won’t be frowned upon

• At a “cocktail” event? Ask for a business card if they don’t automatically hand you one or use technology

0 Be a good listener

• Ask, listen, summarize (rinse and repeat)

• Follow-up questions are the best way to keep a conversation going

• Don’t know where to start? Ask what brings someone to the event or if they’ve seen anything interesting at the conference so far

0 Wallflowers are a band, not a good thing to be!

• Don’t talk to the same people all night

• Buddy up!

0 Follow-up

• Send a thank you note or a “nice to meet you”

• Give them cues to remember you by Courtesy of MediaBistro.com

5 Ways to Add to Your Network

0 Look up conferences or events in your area of interest and attend

0 Liked a speaker at the conference? Go up and thank them for their great presentation and ask some questions

0 Volunteer

0 Have a common friend? Ask for an email introduction.

0 Join a club or association

Personal Branding

0 What is it? • Self-positioning

• What people think of when you come to mind

0 What’s it defined by?• Both tangible and intangible items Your interests

Your personal beliefs

Your style

Your attitude

Your work ethic

Your history

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Famous Personal Brands

Ways to build your personal brand

0 Start by establishing your goal • What do you want people to say when they first think of you or hear your

name? • Find some role models and study them

0 Get active • Sign up for volunteer work associated with your goal • Start taking lessons or signing up for news feeds• Be an active voice in the community/industry • Network with those in your area of interest • Sometimes you leave your comfort zone in order to become who you

want to be

0 Take pictures • Documenting your progress is key, the next step is to do something with

the pictures • Be seen, be heard, be recognized

What is your social identity?

0 The persona you put online through:

• Social profiles

• Online forums

• Blogs

• Photo albums

• Commentary

• Video uploads

• Status updates

Who is watching? Friends

Family

Future Business Partners

Industry Members

CommunityMembers

Classmates

Coworkers

Why is this important?

0 Online or not, we all live in a connected network • Your coworker could one day be your potential employer

• Your neighbor could know your future boss

0 First impressions are very important

0 Online personas give people insight into who you are and what you stand for • How professional are you?

• Are you nice to others?

• Can you be trusted?

0 Things on the internet are PERMANENT

0 Google is a POWERFUL tool

What do I show publicly?

0 My profile picture

0 My cover photo

0 My work history

0 My educational background

What’s on my profile?

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Like! Unsubscribe

• Hobbies

• Interests

• Photos from your travels

• Photos of your pets

• News you’ve read recently

• Good news!

• Photos of drinking or doing

inappropriate acts/breaking

the law

• Foul language

• Gossip/complaining about

coworkers/boss or job

• Racist or demeaning

commentary

• Back and forth personal

conversations

The Do’s and Don’ts for Social Media

How to build a good social identity

0 Spring cleaning! 0 Always be aware of what you post and second guess it

• Is it something you want everyone to know? • Is it something you only want your friends to see?• Is it something you can just tell someone over the phone or in

person?

0 Learn to customize your views • Share certain albums only with your close friends or family

0 Use discretion in adding connections to your network 0 Have hobbies? Volunteer a lot? Share it! 0 Like to play sports? Show it! 0 Went to an industry event? Check-in!

Privacy Settings on FacebookUse the “view as”

function to see your profile as

someone else or the public

Who sees what?

Make it easy – don’t let anyone tag you

Should you get a LinkedIn account?

0 YES.

0 In the business world, LinkedIn has become increasingly the first place people check when they look you up • Often shows up first in search engines

• “I don’t want people to think I’m looking…” – Forget that thought

0 LinkedIn is a great way to start establishing your brand and to show off your:• Accomplishments

• Title

• Network

• Nice smile

0 Always have a picture. Best is to always have a professional picture.

0 Your ‘title’ is important

• Don’t try to be funny…unless you are a professional clown

0 Add a summary

• People might not read all the way down!

0 Be descriptive about your current and past jobs

• Don’t let people guess what your responsibilities were, or think that you have none

0 Add skills and areas of expertise

• These are key ways someone will find you

0 Add awards and volunteer work (personal branding)

0 Join groups and discussion boards

0 Endorse people you know

Tips for Building a Great Profile on LinkedIn

Left: Me

Right: Aileen Lee, Kleiner Perkins

Privacy Settings on LinkedIn

Letting others see that you’ve looked at their profile can be

good or bad

Remember This…

0 Business is more than just about revenue and expenses

0 A competitive advantage isn’t just about the greatest number of sales in a quarter

0 It’s hard to remember the third slide of your deck, but it’s easy to remember if you smiled and gave a nice handshake

0 A personal brand can go a very long way – so can a quality network

0 Social Media doesn’t have to be mass communication

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