the loyalty loop: how good customer experience pays off
Post on 19-Jan-2017
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Let’s Tackle the Theory First
Introducing the Loyalty Loop
About the Loyalty Loop
About the Loyalty Loop
So the Purpose is to Get Consumers Into and Keep Them Within the Loyalty Loop.
How to Get the Consumer Into and Keep in the Loyalty Loop
Step 1: When they Buy, Provide a WOW Shopping Experience
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A Great Retail Shopping Experience
A Great Retail Shopping Experience
Step 2: Enroll happy customers into a rewarding loyalty program
Start customers into a loyalty program
Next step: Customers Enjoy the Brand
Step 3: Engage Customers to Enjoy the Brand Experience
Customers Automatically Advocates the Brand
Step 4: Make it Easy for Customers to Advocate
The bond strengthens between the Consumer and the Brand
Step 5: Strengthen the Bond with the consumer
A (true) example of how loyalty pays off
Keep in mind
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