the marketer who went off consumption

the marketer who went off consumption

(gaurav mishra)

mandala nycoctober 16, 2008

let’s start with a story about dolls

http://www.flickr.com/photos/wererabbit/2277063568/

i was split into two halves

http://www.flickr.com/photos/grimages/2816577131/

first, i stopped buying new dolls

http://www.flickr.com/photos/christiansvaneskolding/205854954/

then, i gave away my old dolls

http://www.flickr.com/photos/pliabletrade/421407033/

the last thing i gave away

http://flickr.com/photos/hyku/368912557/

why go off consumption?

hat tip to ronald inglehart and abraham maslow

things/ experiences/ relationships

survival meaning

pre-materialistic post-materialistic

why go off consumption in india?

hat tip to ronald inglehart and abraham maslow

things/ experiences/ relationships

survival meaning

pre-materialistic post-materialistic

1.multi-tasking2.fitting in/standing out3.owning4.buying5.hoarding6.conspicuous7.individuals

seven consumption trends

1.down-shifting2.being3.experiencing4.sharing/

exchanging5.giving6.conscious7.groups

i'm looking for stories

if you know someone who gave up their dolls, do let me know

 gauravonomics@gmail.com

www.gauravonomics.comwww.offconsumption.com

+1-202-279-1925