the mobile data management platform

THE MOBILE DATA MANAGEMENT PLATFORMReach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

MOBILE MARKETING IS ON THE RISE. By 2019 approximately 70% of advertising budgets will be allocated towards mobile.

Customized mobile advertising, when done effectively, delivers extremely high brand engagement and conversion rates.

YOU CAN: Target a consumer on her smartphone...

• after she takes an action on her laptop PC

• or target her on her PC

• after her mobile device captures her visit to a retail store

...and track conversion across devices.

THE CHALLENGE: Managing all ad spend, targeting and measurement across mobile, web and social.

THE ANSWER: MOBILE DATA MANAGEMENT PLATFORMSophisticated technology platform to harness and analyze the massive amount of customer data generated by mobile devices.

WHAT SHOULD A DMP OFFER?

Data Ingestion

Data Classification

Mobile-Specific Audience Data Marketplace

Data Export and Partner Integrations

Cross-Device Targeting

Mobile Audience Analytics

With this information you can better target ads across multiple mobile devices and platforms

• In-app ads on smartphones

• Mobile web ads

• Tablet-specific campaigns

A DMP CREATES THE FOUNDATION FOR MOBILE MARKETING SUCCESS.

DMP

WHAT ARE THE RIGHT QUESTIONS TO ASK A MOBILE DMP PROVIDER?Get the checklist now!