the mobile generation: china's millennials
Post on 22-Feb-2017
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The Mobile GenerationA P R O F I L E O F C H I N A ’ S M I L L E N N I A L S
1. China’s millennials form a big part of the country’s Internet users and they trust the web
2. China’s millennials embrace new values/lifestyles, defining new pattern of consumption/entertainment
3. The “Zhai” economy drives on-demand services and social e-commerce
4. Chinese millennial’s spending patterns are increasingly global
Sources: CNNIC, GGV Capital
Sources: CNNIC, GGV Capital
Sources: CNNIC, GGV Capital
Sources: Qihoo360, GGV Capital
Sources: Yuntuwang, People’s Daily, GGV Capital
Sources: Yuntuwang, People’s Daily, GGV Capital
China’s millennials embrace new values/lifestyles defining new pattern of
consumption/entertainment
Source: GGV Capital
Source: Baidu, GGV Capital
The “Zhai” Economy drives on-demand services and social e-commerce
Sources: Qihoo360, GGV Capital
Sources: Enfodesk, GGV Capital
Sources: Yuntuwang, People’s Daily, GGV Capital
Source: GGV Capital
Source: GGV Capital
Chinese millennial’s spending patterns are increasingly global
Sources: Youku, GGV Capital
Sources: Phoenix Media, GGV Capital
Sources: Chinese Ministry of Education, GGV Capital
1. China’s millennials form a big part of the country’s Internet users and they trust the web
2. China’s millennials embrace new values/lifestyles, defining new pattern of consumption/entertainment
3. The “Zhai” economy drives on-demand services and social e-commerce
4. Chinese millennial’s spending patterns are increasingly global
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