the most important parts of your website in 2015 and beyond
Post on 28-Jul-2015
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The Most Important Parts of Your Website
in 2015 and Beyond
Jeremy Abel
1. Answers 2. Educational Content3. Visuals4. Mobile-Optimized5. Faster6. Social Proof7. People
1. Answers on Your Home Page
1. Problems you solve
Answers on Your Home Page
1. Problems you solve2. Navigation
Answers on Your Home Page
1. Problems you solve2. Navigation3. Calls-to-Action4. Contact Info
2. Educational Content
60%of the buying process is complete
BEFOREbuyers contact a salesperson
Educate People Through…• Website pages• Blog articles• eBooks• Videos
Some People are Visual Learners
Appeal to Your Visual Learners
• Images• Videos • Virtual Tours• Charts / Graphics
2 hoursThis is the amount of time Americans spend on their smartphone each day.
4. Mobile-Friendly
Major Google Announcements
1. Google’s Mobile Ranking Update (April 2015): Rewards mobile-friendly websites
2. Searcher Behavior (May 2015): More searches on Mobile than on Desktop
Responsive Website
Mobile-Friendly Responsive
1. Is the text copy legible?2. Is there enough spacing between links?3. Is the navigation user-friendly?4. Do you have Click-to-Call?
Find out if your website is mobile-friendly today:
https://www.google.com/webmasters/tools/mobile-friendly/
5 seconds
The amount of time people said they would wait for a website to load before leaving (reported back in 2011).
Don’t make people feel like this when they’re trying to access your website.
5. Faster
Content Delivery Network (CDN)
PageLoad Speed
Before CDN
After CDN
4.78 sec.
2.87 sec.
Drawbacks of Sliders on Home Page
• Takes more time to loado Massive imageso Many images
• People don’t typically wait around
Speed Up Your Website
• Content Delivery Network (CDN)• Replace Slideshows and/or• Image Optimization
How would you feel if I told you I can help you get found online and get more leads?
How would you feel if someone else told you that I can help you get found online and get more leads?
That feeling of greater certainty you get from the second scenario is a result of “social proof.”
6. Social Proof
• TripAdvisor “Certificate of Excellence”• Angie’s List Awards• BBB logo• Inc. 5000 logo
Trust Symbols
• Reviews• Testimonials• Case Studies
Stories
79%of people trust online reviews as much aspersonal recommendations
3 Ways to Get More Reviews
1. Immediate follow-up (moment of Reciprocity)
2. Email (with instructions)
3. Mini-interview
Social Proof
• Trust symbols
• Case Studies, Reviews, Storieso Use images and videoo Co-author case studies with your customers
7. People
Humanize Your Website
• Meet the Team
• Bios
• Blog Articles
• Videos
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