the nature of public relations relations “public relations is planned, persuasive communication...
Post on 26-May-2018
227 Views
Preview:
TRANSCRIPT
“ Dicari purel part-time cantik max 25 th Gaji
kurs Dollar kerja santai HP. 081332476008” Jawa Pos, Sabtu 8 Agustus 2006
PUBLIC RELATIONS “Public relations is planned, persuasive communication
designed to influence significant public” (John Marston)
“Public relations is a system of communication to create a goodwill” (Frank Jefkins)
“Public relations is positive-presentation of the organization to its overall publics” (Tony Greener)
Onong Uchjana Effendy
“Humas adalah komunikasi dua arah antara organisasi dengan public secara timbale balik dalam rangka mendukung fungsi dan tujuan manajemen dengan meningkatkan pembinaan kerja sama dan pemenuhan kepentingan bersama”
Cutlip, Center & Broom
“Public relations adalah fungsi manajemen yang
membangun dan mempertahankan hubungan yang baik dan
bermanfaat antara organisasi dengan public yang
memengaruhi kesuksesan atau kegagalan organisasi
tersebut”
Grunig & Hunt
“Public relations adalah manajemen komunikasi
antara organisasi dengan publiknya”
Public Relations
building “relations” or integrating relationship
between an organization and its publics
both inside and outside
What Is PR ?
• Public relations is the
management of
communication between
an organization and its publics.
• We are all involved in and
connected to public relations. Even
the aliens among us!
Public Relations IS NOT ONLY
• Advertising
• Press Relations & PUBLICITY
• Social activites
such as cocktail reception
and entertaining clients with beautiful girls
• Propaganda
• Guest-service
PR ? Cost or Investment ?
e = k m c 2
Knowledge
marketing
Computer / IT
Communication
Goals of PR
Creating mutual understanding
Corporate Image Building
Favourable Opinion
Goodwill & Cooperation
PR Tools Publicity & media relations: press release,press
conference, press party, press tour, media gathering
Special events: fundrising,openhouse/company visit,award ceremonies, trade shows, seminars
Corporate advertising
Newsletter
Speaker bureau
Charitable contribution
Thank you note & letters
Sponsorships
Audio visual instrument
Letters of denial
Lobbying
Advertising
Direct marketing
Website
Research
Newsletters, internal media
Special Events
Sponsorship
Annual Report
Audio-visual instruments
Press release, press tour
PR
Communication
Tools
Basic Criterias
•Be Able to
interact/communicate with
various characters of
people
•Good communication
•Be Able to organizing
•Personal Integrity
•High & creative
imagination
•Good knowledge (Serba
tahu)
Please Reading: • Rachmat Kriyantono, Public Relations Writing: Media Public Relations
Membangun Citra Korporat, Prenada Media Jakarta, Edisi 2, 2012
• Rachmat Kriyantono, Publec Relations & Crisis Management, Prenada Media Jakarta, 2012
• Otis Baskin, dkk, Public Relations: The Profession and the Practice, McGraw Hill, 1997
• Doug Newson, dkk, This is PR: The Realities of Public Relations, Wadsworth publishing, 1993
• Cuttlip, Center & Broom, Effective Public Relations, Pearson Education, 2006
• After reading all the book that I mentioned above, please
write 200 words about:
• Why the world needs PR?
Write your answer in prenglish@ymail.com so you will able to sign off for the next week meeting.
top related