the networked leader: strengthening connections with the school community
Post on 01-Nov-2014
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The Networked Leader: Strengthening Connections with the School Community
Jason Neiffer Tech-Savvy Teacher in Residence
Northwest Council for Computer Education Doctoral Candidate, Curriculum & Instruction
University of Montana Curriculum Director
Montana Digital Academy
TagxedoImage: Tagxedo
Image:
con·ver·gence
the occurrence of two or more things coming together
Joe Logan
Allen Avenue SchoolImage:
UCSF School of PharmacyImage:
13th Street Studio
Jason Neiffer
So, what?
Ignoring connection-rich social media means shutting down a potentially massive channel of communication to parents, community members and tax payers!
...or else?
Social media presence should be planned; messaging is important
Accurate, up-to-date information beats out function; function beats out form
Unofficial presences are as important as official channels
Student voice is as important as adult voice
Simple Rules for Success
Low-Hanging Fruit
School Websites
Classroom Websites
Options
Blogging Platforms: EduBlogs, KidBlogs, Blogger,
Blog.com, TypePad, Jux, Tumblr, Posterous, Weebly,
LiveJournal
Serverside Content Management Systems (CMS): Wordpress, Joomla, Drupal,
PHP Nuke
Simple: Coded website, School Wires
Other Platforms: Wikispaces, Google Sites
Social Media Options
Media Channels: YouTube & Flickr
Content?
School Happening: Guest Speakers, Assemblies, School Events, School Plays, Graduation, Concerts, Sports
Events
School Photos: Albums from School Events,
Classroom Projects, Field Grips
Video: Clips from Events, Sports,
Projects
Encourage Engagement: Fundraising, School Event Announcement, Pro-Levy
Messages
Strategery
Make social media an assignment for staff (or students); don’t assume it will just get done Accept social media as public relations strategy
Policy Considerations
Clearly define who is responsible for social media
Clearly define your channel(s) as the official channel(s)
Consider asking rogue channels to label themselves as unofficial
Channel Considerations
Privacy Considerations
Add social media to your existing district permission sign-offs for use of student images in marketing and media
Thank you! !http://blog.ncce.org http://www.ncce.org http://www.neiffer.com !Twitter: @ncce_edtech @techsavvyteach !Facebook: https://www.facebook.com/ncceconnect
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