the neverendingstory adtech_final
Post on 06-Jun-2015
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Key milestone
Favour exchange
Con
vers
ati
on
Time
Trust
Noo
dle
-eati
ng
Age
Adults Teens Kids
Pffff
#nofilter
My meme is better than you’re meme
I’m so cool because I don’t like this
I have an opinion about absolutely everything
Check out my new mash-up
Twitter is SO 2012
Entertain me
Creative content
Media investment
Unpredictable human behaviour
Campaign performance
Super -users
Fans
Observers
Caption this
1. Listen
2. Determine Brand Tone and Content Pillars
3. Complete moderation framework, & escalation guidelines
4. Create a conversation calendar
5. Measure and learn
1. Respect the social quotient 2. Have a content strategy 3. Your community is your brief 4. Adopt a constant beta attitude 5. Measure the right things
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