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Smart Science to Improve LivesTM
Facial CoveringsThe New Normal
The Evolution & Impact of
Facial Coverings on
Beauty Regimes
Smart Science to Improve LivesTM
Agenda
▪ A Brief History of Face Masks
▪ Facial Coverings in the Celebrity World and on the Catwalk
▪ Reactions on Social Media
▪ Three ‘Trends’ Identified
▪ How Croda Can Help to Meet these Trends and Consumer Needs
Smart Science to Improve LivesTM
Facial CoveringsThe New Normal
Wearing Masks is Not
a New Phenomenon
Smart Science to Improve LivesTM
A Brief History of Face Masks
Smart Science to Improve LivesTM
Source: World Health Organisation
The Effects of Pollution
Smart Science to Improve LivesTM
Good Moderate Unhealthy for sensitive groups Unhealthy Very unhealthy Hazardous
January 2020
Source: www.aqicn.org
The Effects of Pollution
Smart Science to Improve LivesTM
Source: jingdaily.com
Source: chinadaily.com
Source: Instagram
On the Catwalk
Smart Science to Improve LivesTM
Source: hypebeast.com
Source: Selfridges.com
Source: jingdaily.com
Source: sleekmag.com
The Designer Mask
Smart Science to Improve LivesTM
Source: starstyle.comSource: variety.com
Source: peermusic.com
Source: popsugar.com
Source: tmz.com
The Celebrity Factor
Smart Science to Improve LivesTM
Facial CoveringsThe New Normal
2020:
The Year the World
Changed
Smart Science to Improve LivesTM
A New Normal?
Smart Science to Improve LivesTM
#maskmakeup
#maskmakeupchallenge
#facemaskchic
Source: Instagram.com
#facemaskselfie
Social Media
Smart Science to Improve LivesTM Source: YouTube.com
The Influencer Effect
Smart Science to Improve LivesTM
The New Normal
Smart Science to Improve LivesTM
Facial CoveringsThe New Normal
Evolving Beauty Trends
Smart Science to Improve LivesTM
Bold Statement
Eye Makeup
Long Wear Claims
Attention to Cleansing &
Moisturisation
Reinvigorated Trends for Personal Care
Smart Science to Improve LivesTM
Facial CoveringsThe New Normal
Bold Statement
Eye Makeup
Smart Science to Improve LivesTM
Bold Statement Eye Makeup
Source: YouTube.com
Smart Science to Improve LivesTM
Bold Statement Eye Makeup
Smart Science to Improve LivesTM
Time to Experiment!
Smart Science to Improve LivesTM
Facial CoveringsThe New Normal
Meet the Trend –
Ingredients & Formulations
Smart Science to Improve LivesTM
▪ Quality borosilicate-based pigments
▪ Five distinct product series’
▪ Varying particle sizes and colour combinations
▪ Striking array of visual effects
▪ Brilliant colour transmission
▪ Impressive colour intensity and dazzling gloss
▪ Multifunctional alternative to silicone
▪ Characteristics similar to silicone, such as feel
and shine-boosting benefits
▪ Ideal ingredient to use with colour cosmetics
Ingredients from Croda
Smart Science to Improve LivesTM
▪ Combination of two actives
▪ Helps eyelashes appear longer, fuller, stronger
▪ Ideal for use in mascaras, eyelash conditioners
and eye makeup removers
▪ A new peptide-based active
▪ Counteracts the effects of digital pollution
▪ Erases signs of fatigue, delivering neuro-beauty
benefits with stronger self-esteem and overall
well-being
▪ Ideal for use in products for use on the delicate
skin around the eyes
Ingredients from Sederma
Smart Science to Improve LivesTM
▪ COSMOS organic certified ingredient from
Crodarom
▪ High content of vitamins, minerals and amino
acids
▪ Rich in mucilage complex sugars
▪ Smoothing and hydrating properties
▪ Thanks to its involvement in the microbiome,
protects against external aggressions.
Ingredients from Crodarom
Smart Science to Improve LivesTM
Metal Eyes Liquid Eyeshadow – Grecian Green
(DT0027)
Benefits:
▪ Dazzling colour effects
▪ Reduces fine lines and protects against pollution
damage
▪ On trend bold shade
▪ Moonshine™ Effect, Colour Travel and Ultra Effect
Series - from Croda, impart dazzling colour effect with lustrous
coverage and intense sparkle
▪ Majestem ® Drypure™– from Sederma provides protection
against oxidation, improves the quality of the skin and reduces
lines, whilst protecting against pollution damage
Smart Science to Improve LivesTM
Luxe Sparkle Pressed Eyeshadow - Pink
(DT0023)
Benefits:
▪ Transformative, colour-shifting effect
▪ Effortless application
▪ Reduces fine lines
▪ Moonshine™ Ultra Colour Travel Effect Pigments - add
a touch of sparkle with an impressive, transformative and colour
shifting effect
▪ Crodamol™ STS – with characteristics similar to silicone for
effortless application and shine
▪ Majestem ® Drypure™– works to reduce fine lines and protect
the delicate eye area from environmental pollutants
Smart Science to Improve LivesTM
(ED0055a)
Benefits:
▪ Easy to apply
▪ Long wear
▪ Helps lashes appear longer, stronger and thicker
▪ Crodafos™ CES – complete emulsifying and conditioning
system to keep lashes in tip top condition
▪ Widelash™– a combination of two active ingredients that help
lashes appear longer, stronger and thicker
▪ Crodabond™ CSA – adheres to the lashes as a base
▪ OleoCraft™ LP20 – ensures long-wear to lashes
Go the Distance Mascara
Smart Science to Improve LivesTM
Facial CoveringsThe New Normal
Makeup That Stays – The
Rise of Long-Wear
Smart Science to Improve LivesTM
Source: Mintel GNPD
0
10
20
30
40
50
60
Long-lasting Time/speed Ease of use On the go Multi-use
EMEA: colour cosmetics NPD by convenience claims, 2015-16 vs 2019-20
Feb 2015-Jan 2016 Feb 2019-Jan 2020
Long-Wear Product Launches
Smart Science to Improve LivesTM
0
10
20
30
40
50
60
2015 2016 2017 2018 2019
Long-Wear Product Claim Launches by Region
Asia Pacific Europe North America Latin America Middle East & Africa
Source: Mintel GNPD
Long-Wear Product Launches
Smart Science to Improve LivesTM
Source: Mintel GNPD
0
200
400
600
800
1000
1200
2015 2016 2017 2018 2019 2020
Long-Wear Makeup Claims – Makeup Category
Lip Colour Foundation Eye Liner Eye Shadow Nail Colour
Multi-use Eye Brow Eye Lash Face Powder
Long-Wear Makeup Claims
Smart Science to Improve LivesTM
Lise Watier Cosmetiques – The Essential Duo All-in-One
(Canada)
▪ Multi-use
▪ Stick format
▪ A universal pink shade with a highlighter that can be
applied on the cheekbones, eyes and lips
▪ Long-lasting
L’Oréal Infaillible – 24H Fresh Wear Foundation (France)
▪ Features a new Oxygen Technology breathable formula
▪ Covers imperfections offering no transfer, no shine, no
dry-out, no mask-effect
▪ Long-lasting
▪ Mattifying
Source: Mintel GNPD
Long-Wear Makeup Claims
Smart Science to Improve LivesTM
0
20
40
60
80
100
120
140
160
2015 2016 2017 2018 2019
Launches of Makeup Primers
Asia Pacific Europe North America Latin America Middle East & Africa
Source: Mintel GNPD
‘Prep and Prime’
Smart Science to Improve LivesTM
0
5
10
15
20
25
2015 2016 2017 2018 2019
Launches of Setting Sprays
Asia Pacific Europe North America Latin America Middle East & Africa
Source: Mintel GNPD
Setting Sprays
Smart Science to Improve LivesTM
Sofina Primavista Ange (Kao Corporation) – Long Base
UV SPF 16 PA++ (Japan)
▪ Primer with oil-control formula
▪ Prevents oily shine and stickiness
▪ Leaves a fresh clean foundation finish
▪ Long-lasting
Urban Decay All Nighter – Ultra Matte Long-Lasting
Makeup Setting Spray (France)
▪ Lightweight, long-wearing formula that helps lock makeup
in place for up to 16 hours
▪ Easy to wear alone or under foundation – helps prevent
makeup meltdowns, refreshes skin and keeps makeup
vibrant with no drying, fading or settling into lines
▪ Temperature control technology
▪ Long-lasting and moisturising
Source: Mintel GNPD
Long-Wear Makeup Claims
Smart Science to Improve LivesTM
Facial CoveringsThe New Normal
Meet the Trend –
Ingredients & Formulations
Smart Science to Improve LivesTM
▪ A group of oil structuring polymers with film
forming properties
▪ Deliver water and wear resistance benefits
▪ Low colour and low odour high performance
solids
▪ Form crystal clear, thermo-reversible gels
▪ Novel formats including sticks, balms, gels and
emulsions
▪ Naturally derived half wax, half polymer film-
forming agent
▪ A natural alternative to petro-based colour
cosmetic ingredients
▪ Provides long-wear claims due to its film-forming
properties
Ingredients from Croda
Smart Science to Improve LivesTM
Ingredients from Croda▪ Water gelling agent
▪ Imparts film forming properties that contribute to
the rub resistance of formulations in wet and dry
conditions
▪ Enhances the application effect of pigmented
makeup offering a smoother, more even
appearance
▪ Hydrolysed silk comprised of a unique
combination of silk amino acids and silk
oligopeptides
▪ Demonstrates excellent wear resistance
properties
▪ Ideal for use in makeup setting spray applications
Smart Science to Improve LivesTM
Ingredients from Sederma and Crodarom
▪ Eco-designed active ingredient from Sederma
▪ Easily dispersible in powder makeup and powder
skin care products
▪ Protects against oxidation
▪ Lifting properties provide long-wear to powder
makeup products
▪ 100% natural origin
▪ Preservative and additive free
▪ Beauty elixir and symbol of eternal youth
▪ Soothing, protecting and smoothing properties
making it idea for use in long-wear products
Smart Science to Improve LivesTM
Instant Skin Smoothing Primer
(SC675)
Benefits:
▪ Immediately provides tighter and firmer skin
▪ Instantly erases fine lines and wrinkles
▪ Easy to spread with excellent coverage
▪ Prolevis™ – envelops the skin, instantly smoothing visible
surface wrinkles and imperfections
▪ Crodamol™ STS – makes the formulation easy to spread,
providing excellent coverage for a natural, smooth appearance
Smart Science to Improve LivesTM
(ED0135)
Benefits:
▪ Silky smooth, high coverage
▪ Long-wear
▪ Improves skin glow and surface quality
▪ Revitalisation and moisturisation
▪ Arlamol™ HD – good spreading qualities that also contribute
to the velvety texture
▪ Crodabond™ CSA – film forming properties that provide long-
wear claims
▪ Crystalide ™– preserves skin transparency with soft polish
effect that reveals a uniform glow
▪ Crodarom ® Green Caviar – increases skin hydration to
provide moisturisation
Limitless Wear Foundation Cream
Smart Science to Improve LivesTM
(ED0162)
Benefits:
▪ On trend stick format
▪ Multi-use
▪ Long-wear
▪ Repairs and smooths skin
▪ Moonshine™ Effect Pigments – add shimmer to create a
bold statement or more subtle colour and look
▪ Crodabond™ CSA – film forming properties ensure long-wear
without the need to keep reapplying
▪ Matrixyl ® 3000 – anti-ageing properties that repair and smooth
the skin to leave it looking bright and youthful
Pop of Colour Multi-Beauty Stick - Cranberry Crush
Smart Science to Improve LivesTM
(CH0085)
Benefits:
▪ Shields makeup from everyday wear
▪ Added skin care benefits
▪ Crosilk™ Protein Complex NSP– film former to enhance
wear resistance
▪ Crodamol™ STS– helps achieve a non-tacky feel on
application
▪ Phytessence™ Peach Flower – helps protect the skin
against oxidative stress caused by atmospheric pollution
Silk Veil Makeup Setting Spray
Smart Science to Improve LivesTM
Facial CoveringsThe New Normal
Gentle Cleansing
and Moisturisation
Smart Science to Improve LivesTM
Cleansing and Moisturisation
Smart Science to Improve LivesTM
Facial CoveringsThe New Normal
Meet the Trend –
Ingredients & Formulations
Smart Science to Improve LivesTM
Ingredients from Croda▪ Non-ionic water-in-oil emulsifier
▪ Outstanding efficiency and versatility
▪ 100% bio-based
▪ Allows for the creation of a variety of formulation
sensories from surprisingly light to reassuringly
rich
▪ NaTrue & Vegan Compliant
▪ Highly effective and mild surfactant
▪ Mild to skin
▪ Allows for the creation of clear facial cleansers
▪ Can be used to create gentle and effective
surfactant oil cleansers
Smart Science to Improve LivesTM
Ingredients from Croda
▪ 72 hour long-lasting skin hydration
▪ Visibly moisturised radiant skin
▪ 100% bio-based
▪ Temperature and humidity responsive
▪ Effective from wash-off systems where it also
provides a sensorial benefit
▪ Works in synergy with the natural skin barrier
▪ Optimises the water holding potential of the
natural skin barrier
▪ Power to outperform petrolatum in reducing
water loss
▪ Novel mechanism of hydration
▪ 100% naturally derived
Smart Science to Improve LivesTM
Ingredients from Croda
▪ Exceptional cleansing emollient
▪ Offers outstanding performance in makeup
removers
▪ Ideal sensory characteristics
▪ Effective and consumer appealing skin cleansing
solution
Smart Science to Improve LivesTM
Ingredients from Sederma and Crodarom
▪ Hydrating
▪ Protecting
▪ Revitalising
▪ Responsible sourcing
▪ Holistic care, rebalancing the skin
▪ Selective and adaptive prebiotic
▪ Reinforces fragile and vulnerable skin
▪ Limits dryness and itching
▪ Provides skin with well-being and comfort
Smart Science to Improve LivesTM
Ingredients from Crodarom
▪ Natural, botanical complex
▪ Improves the volume, texture and stability of foam
thanks to its foaming and sensory properties
▪ Gently cleanses the skin to remove impurities
Smart Science to Improve LivesTM
(C2743b)
Benefits:
▪ Convenient stick format for on-the-go moisturisation
▪ Optimised skin hydration
▪ Skin nourishment and repair
▪ OleoCraft™ LP-20 and OIeoCraft MP-32 – oil structuring
polymers that provide the structure for this clear stick
▪ Crodamol™ ISIS – works with the natural skin barrier to
provide optimised hydration
▪ Liquid Medilan™ Ultra – aids in skin nourishment and repair
Skin Nourishing Travel Wand
Smart Science to Improve LivesTM
(ZA0068)
Benefits:
▪ Revitalises and detoxifies the skin
▪ Protects the skin from oxidative stress caused by UV
and pollution
▪ Cithrol™ PGTL– a non-ionic water-in-oil emulsifier used to
create this quick break, refreshing formulation
▪ Mĕiritage™ – protects the skin from oxidative stress caused by
UV pollution
▪ Phytessence™ Peach Flower – acts as an urban shield to
fight against pollution
Fresh Burst Face Cream
Smart Science to Improve LivesTM
(CH0060)
Benefits:
▪ COSMOS compliant
▪ Gentle cleansing
▪ Unique foam texture
▪ Crodesta™ SL40 – a high foaming mildness additive that
imparts emollient properties
▪ NatraGem™ S140 – an effective cleanser with counter irritancy
benefits that can be used on the most sensitive of skin types
▪ Phytofoam™ – a cleanser that uses and demonstrates foam
boosting abilities
▪ NG Kombuchka™ – a skin care active that improves skin
radiance
Light and Airy Cleansing Foam
Smart Science to Improve LivesTM
Conclusion
Smart Science to Improve LivesTM
Facial CoveringsThe New Normal
Thank You!
06/20PCEMP2255v1ENNon-warranty
The information in this publication is believed to be accurate and
is given in good faith, but no representation or warranty as to its
completeness or accuracy is made. Suggestions for uses or
applications are only opinions. Users are responsible for
determining the suitability of these products for their own
particular purpose. No representation or warranty, expressed or
implied, is made with respect to information or products including,
without limitation, warranties of merchantability, fitness for a
particular purpose, non-infringement of any third-party patent or
other intellectual property rights including, without limit, copyright,
trademark and designs. Any trademarks identified herein, unless
otherwise noted, are trademarks of the Croda group of
companies.©2020 Croda International Plc
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