the new role for b2b pr - five minute pitch

Five minute pitchPaul Maher

Positive Marketing

Once it was Oh so easy...

Information DemocracyConsumer Technology Search Optimization

The Press Pack

The Lunch The Vanity HQ

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1. Target hard-to-find buyers

2. ‘Free advertising’

3. Explain what complex products do

Three disruptive changes

Information DemocracyConsumer Technology Search Optimization

Information Democracy

Consumer Technology

Search Optimization

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Infinite information always available

Technology is every day

Information is everywhere

Huge UpsideNOW YOU CAN..

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Prospect in more places

Discuss (demo) products any time

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Advertising still exists

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This is not free – or strategic

Information DemocracyConsumer Technology Search Optimization

Organic Search

Pay Per Click Pay Per Lead

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Clicks are not Leads

Search is not Brand BuildingLeads are not Prospects

But what about

‘Free advertising’?

Today there is a ‘River of News’

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Source: Google CTechTarget How IT buyers Search Online)the Purchase

Process, 2009

SOMEONE NEEDS TO START THE CONVERSATION

Discussions. Not Ad breaks

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Positive values

Information DemocracyConsumer Technology Search Optimization

Experienced Engaging Effective

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We can start tomorrow. Can you?