the new rules of employee advocacy: the 2015 enterprise employee engagement report

The New Rules of Employee Advocacy:

The 2015 Enterprise Employee Engagement Report

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We surveyed 1,000 employees from enterprise companies.

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Workplace Communication Need to Improve

Both employees and managers agree that there isn’t

enough effective communication internally.

• 94% of employees want to hear more about what is going on

from leadership

• 86% of employees would feel more engaged if they were more

informed about company news and information

• 68% of executives believe they do a “good” job of

communicating

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…Only 21% of employees agree

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The use of mobile to accomplish everyday tasks

is increasing — especially for working professionals.

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Create a Consumer Experience for Employees

Employee communication strategies that adapt to

consumer expectations would work better.

• 82% of millennials want to receive company information via a

mobile app

• 76% of Gen X wants to receive company information via a mobile

app

• 54% of Baby Boomers want to receive company information via a

mobile app

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When employees are engaged and well-informed, they will engage and

inform their network.

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Employee Engagement Leads to Employee Advocacy Employees who feel connected with the brand are also

more empowered to advocate for the brand.

• 93% of employees say they would be good at advocating for the

brand

• 87% of employees see the career benefits of advocating for the

brand

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Why Don’t Employees Already Advocate?

• 55% of employees don’t share about the brand because they

are worried they’ll get in trouble

• Because 44% of employees don’t know what information they

can and can’t share.

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Be Better Connected

We believe connection drives engagement, productivity and

advocacy for modern enterprises.

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Thank you