the omni-channel shopping experience
Post on 15-Aug-2015
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The Omni-channel Shopping Experience
Introduction
In the age of multiple channel shopping, omni-channel retailing has empowered:
the customer with more choices
the retailer with more opportunities
Key statistics on omni-channel retailing
More than 84% retailers believe it is important to provide consistent omni-channel customer service
71% shoppers expect to view in-store inventory online
while 50% expect to buy online and pick-up in-store
Category-wise omni-channel shopping
Physical store remains the primary retail touch point for consumers
M-commerce – capturing a bigger share of the omni-channel pie
What’s next? Social commerce
Top factors that influence online & in-store purchase decisions
Cross-channel fulfillment programs – the list of priorities for retailers
Data Courtesy
• www.pwc.com• www.accenture.com• www.emarketer.com
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