the only women’s-specific resource for runners only women’s-specific resource for runners. ......
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MISSION STATEMENT 2017
Women’s Running offers an unrivaled platform for brands to reach active women. Through fitness, nutrition and inspirational content, we provide everything women
need to live a happy, healthy life through running.—Jessie Sebor, Editor-in-Chief
Women’s Running | MEDIA KIT 2017 | CIrculation
WR/ CIRCULATION GROWTH
ISSUE 87
WO
MEN
’S RU
NN
ING
MAY
2016
MAY 2016 $4.99WOMENSRUNNING.COM
Bobbi Gibb The incredible true story of the woman who broke running’s
gender barrier + her secrets
to staying this fit at 73!
Can CrossFit Prevent Injury?
PAGE 44
STRONGBODY,
HOW MOVING MEDITATION CAN HELP YOU FIND YOUR BLISS
SPECIAL: FAST MAMAS
Best maternity gear, running strollers,
belly bands & more
12 BEST CITIES FOR RUNNERS!
FocusedMind
At a Glance CIRCULATION: 45,000
READERSHIP: 135,000(PUBLISHER’S ESTIMATE)
FREQUENCY: 10X
VERIFIED CIRCULATION: CVC AUDITED
DISTRIBUTION AT 7,000+ RETAIL OUTLETS INCLUDING TARGET, HUDSON NEWS,
WAL-MART AND BARNES & NOBLE
ALL ADS RUN IN PRINT AND DIGITAL EDITION. ENHANCE YOUR DIGITAL EDITION AD WITH BONUS CONTENT SUCH AS
VIDEO, AUDIO OR SLIDESHOWS!
Women’s Running | MEDIA KIT 2017 | Web
WR/ DIGITAL PLATFORMS ARE GROWING FAST
*Source: Google Analytics, Social following as of August 2016
NEWSLETTERS: 43,500450%
17%
26%
85%
111%
INSTAGRAM FOLLOWERS:
126,400
TWITTER FOLLOWERS:
172,000
FACEBOOK FOLLOWERS:
795,000
MONTHLY USERS: 865,000/MONTH
WEB SESSIONS: 1.5 MILLION/ MONTH
Facebook “f ” Logo CMYK / .ai Facebook “f ” Logo CMYK / .ai
YEAR OVER YEAR GROWTH
MOBLIE TRAFFIC:
72%
Women’s Running | MEDIA KIT 2017 | Recent Press
“Women’s Running is slowly but surely becoming our favorite magazine. … While we’d love to see other magazines hop on board, too, it’s refreshing to see one that is truly committed to inclusivity.” — Huffington Post
CONSISTENTLY FEATURED IN MAJOR NEWS OUTLETS INCLUDING…
Women’s Running | MEDIA KIT 2017 | Demographics
WR/OUR AUDIENCE $118,408
AVERAGE HHI
*Source: 2014 Women’s Running Readership Study**Source: Running USA 2014 State of the Sport U.S. Road RaceTrends
Women’s Running believes every person deserves the opportunity to be healthy. We put brands in touch with intelligent consumers who not only possess tremendous purchasing power, but who are enthusiastic in their pursuit of products that support their lifestyle and image.
71%MARRIED
87%HAVE TAKEN ACTION (VISITED WEBSITE,
RETAILER, ETC.) AS A RESULT OF SEEING
AN AD IN THE MAGAZINE
RUN AN AVERAGE OF 4 DAYS A WEEK
PARTICIPATE IN AT LEAST ONE OF THE FOLLOWING
EVENTS ANNUALLY:
92%5K
77%10K
81%HALF
MARATHON
91%ATTENDED COLLEGE
91% PURCHASED RUNNING SHOES IN THE
LAST 12 MONTHS WITH AN AVERAGE OF $382
88%PAY MORE FOR A PRODUCT THAT IS
ENVIRONMENTALLY SAVE
94% SHOP FOR RUNNING
AND FITNESS PRODUCTS
ONLINE
99% PURCHASED ATHLETIC APPAREL IN THE LAST
12 MONTHS WITH AN AVERAGE
OF $382
42AVERAGE AGE
WOMEN NOW REPRESENT
57% OF RUNNING RACE
PARTICIPANTS
44%HAVE CHILDREN
UNDER THE AGE OF 18
94% TRY A NEW SNACK
PRODUCT OR BEVERAGE THAT IS A HEALTHIER
OPTION
Women’s Running | MEDIA KIT 2017 | Editorial Calendar
WR/2017 EDITORIAL CALENDAR
*Editorial plan subject to change. Contact your sales rep for most updated version.
Jan/Feb: Challenge Yourself
March: The Racing Issue
April: Nutrition Special July: The Body Issue
June: Great Escape
May: Mother’s DayK Best-ever products for runnersK 30-day challenges to improve
your lifeK Women’s Running Cover Runner
Contest
AD CLOSE: 10/31/16MATERIAL CLOSE: 11/11/16ON SALE: 12/20/16
K Runner moms who inspireK How to run with your kids
AD CLOSE: 02/21/17MATERIAL CLOSE: 03/07/17ON SALE: 04/11/17
K Sole Mate Awards: the best shoes for spring
K Zero to half marathon plan
AD CLOSE: 12/16/16MATERIAL CLOSE: 01/05/17ON SALE: 02/07/17
K 2017 Fuel Up Awards: best new nutrition products for runnersK Boston Marathon special packageK Marathon training plan
AD CLOSE: 01/17/17MATERIAL CLOSE: 02/03/17ON SALE: 03/14/17
K Bosom Buddy/Booty Awards: the best sports bras and bottoms for every size
K Does your weight really matter?
AD CLOSE: 04/25/17MATERIAL CLOSE: 05/09/17ON SALE: 06/13/17
K Dream destinations for runnersK Budget getaways
AD CLOSE: 03/28/17MATERIAL CLOSE: 04/04/17ON SALE: 05/16/17
SOLE MATE
AWARDS2017
SOLE MATEAWARDS
2017
SOLEMATE
AWARDS2017
BOSOM/�BOOTY
AWARDS2017
FUEL UPAWARDS
2017
Women’s Running | MEDIA KIT 2017 | Editorial Calendar
WR/2017 EDITORIAL CALENDAR
*Editorial plan subject to change. Contact your sales rep for most updated version.
August: Beginner’s Guide
September: Get Outside Issue
October: The Future Issue
Nov/Dec: Holiday Gift Guide
K Runner's starter kit K Pacing guide: when to speed up
and slow down
AD CLOSE: 05/31/17MATERIAL CLOSE: 06/14/17ON SALE: 07/18/17
K The best gifts for runnersK Guide to winter running
AD CLOSE: 09/19/17MATERIAL CLOSE: 10/03/17ON SALE: 11/07/17
K Sole Mate Awards: the best running shoes for fall
K Trail running special
AD CLOSE: 07/03/17MATERIAL CLOSE: 07/05/17ON SALE: 08/22/17
K Tech Awards: best watches, gad gets and trackers
K 2017 Game Changer: 20 women shaping the world through running
K Gifts that give back
AD CLOSE: 08/08/17MATERIAL CLOSE: 08/18/17ON SALE: 09/26/17
SOLE MATE
AWARDS2017
TECHAWARDS
2017
Women’s Running | MEDIA KIT 2017 | Ad Specs
WR/AD SPECS
1/2 PAGE HORIZONTAL 1/
2 PA
GE
VER
TIC
AL
1/4 PAGE 1/
3 PA
GE
VER
TIC
AL
2/3 PAGEVERTICAL
1/2 PAGE HORIZONTALNon-Bleed: 7" x 4.66"
1/2 PAGE VERTICALNon-Bleed: 3.42" x 9.5"
1/4 PAGENon-Bleed: 3.42" x 4.66"
2/3 PAGE VERTICALNon-Bleed: 4.61" x 9.5"
1/3 PAGE VERTICALNon-Bleed: 2.22" x 9.5"
FULL PAGE
SPREAD NON-BLEEDNon-Bleed: 15" x 9.5"
FULL PAGE NON-BLEEDNon-Bleed: 7" x 9.5”
FULL PAGE WITH BLEEDBleed: 8.5" x 11"Trim: 8" x 10.5"
Live Area: 7" x 9.5"
SPREAD
1/2 SPREAD
1/2 SPREADNon-Bleed: 15" x 4.66"
Gutter Allowance: 0.375"
SPREAD WITH BLEEDBleed: 16.5” x 11” Trim: 16” x 10.5”
Live Area: 15” x 9.5” Gutter Allowance: 0.375
GENERAL RULES• We require Adobe PDF X/1-a files created CMYK with high-resolution print
optimized format; all images and fonts embedded. Native files (Quark, Photoshop, Illustrator, etc.) will be subject to an additional production charge.
• Color cannot be guaranteed unless a color proof with color bars is supplied• Trim size: 8” x 10.5”• Bleed allowance: 1/4”• Keep all copy and live matter 1/4” from trim• Placed images need to be CMYK color, 100% and at 300 dpi (minimum 266 dpi)• Best black build: 30C/30M/30Y/100K• Lines per inch: 133 color• Maximum Density: 280%• Printing Process: Heat set/web offset
MATERIAL SUBMISSIONS Materials can be provided one of two ways:
TO SHIP AD ON DISK, ALONG WITH COLOR PROOF TO: Gia Hawkins, Competitor Group (ATTN: Production Dept.), 9477 Waples Street, Suite 150, San Diego, CA 92121
TO SUBMIT FILES ELECTRONICALLY: EMAIL: ghawkins@competitorgroup.com Indicate the month, ad name and magazine that the ad will be running in the subject line. Include a low resolution PDF proof with the ad. Anything over 4MB please place on FTP site.
FTP: ADDRESS: ftp.competitor.com USERNAME: ftpuser PASSWORD: competitor When transferring files to the FTP site, use a File Transfer Program such as Cyberduck or Fetch. Please compress, stuff or zip all materials. Place file in assigned magazine folder. Uploading outside of folders will result in error message. Name file appropriately and when upload is complete, send email to ghawkins@competitorgroup.com with low resolution proof.QUESTIONS? Please contact your sales representative
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