the open suite approach: ride the shock waves of a changing web

THE OPEN SUITE APPROACH

H O W T O R I D E T H E S H O C K W A V E S O F A C H A N G I N G W E B

By Shalom Jacobovitz / CC-BY-SA 2

J.BOYE ARHUS 14 / NOV 5 BORIS KRAFT, MAGNOLIA INTL.

WE FACE MASSIVE TECHNOLOGICAL CHANGE

% OF BUSINESS EXECUTIVESSAY THAT DIGITAL TECHNOLOGY WILL DISRUPT THEIR BUSINESS INTHE NEXT 12 MONTHS.

93 (FORRESTER)

By Ed Sweeney

BY 2020, MORE THAN SEVEN BILLION PEOPLE AND BUSINESSES, AND AT LEAST 30 BILLION DEVICES, WILL BE CONNECTED TO THE INTERNET.

JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER

By NASA/Carla Cioffi

YOU ARE HERE

Created by Rob Lord for the BBC’s Hitch-hiker’s Guide to the Galaxy TV Series

THINGS WITH CONNECTIVITY, SENSORS & SOME LOGIC INSIDE COMMUNICATING WITH YOU, OTHERS & AMONGST THEMSELVES

By Alfredo Borba /

DIGITAL BUSINESS IS ABOUT THE CREATIONOF NEW BUSINESS DESIGNS BY BLURRING THE BOUNDARIES OF PHYSICAL & DIGITAL WORLDS

BEAUTIFUL EXPERIENCE / STOCK PARTS

By Scott Brinker / ChiefMartec.com

OPEN SUITE IS A STRATEGIC ENGINEERING-BASED APPROACH TO TURN PANIC INTO OPPORTUNITY

VENDORS GO OPEN SUITE BY PRIORITISING ADAPTABILITY, FLEXIBILITY & INTEGRATION

CUSTOMERS USE THIS APPROACH BY BUILDING STEP-BY-STEP ON A PLATFORM

Integration/Inbound

Multi-Channel OutboundMulti-Channel Outbound

PersonalizationAnalytics Commerce CRM

www Mobile Site Newsletter Landing PageApp

By Chris Preen / CC-BY 2.0

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