the opportunities and challenges of using social media for community housing providers

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The opportunities and challenges of using social media for community housing providersDr Jenna Condie Lecturer in Digital Research and Online Social AnalysisE: J.Condie@westernsydney.edu.au Twitter: @jennacondie

#SoMeSoHousing

What is social media?

Flickr: Gongashan

User driven technologies that are dominating the way we now use the web in our everyday lives

#SoMeSoHousing

What is the impact?Subsuming other forms of media and communication (Reed, 2014)

Flic

kr: W

esle

y Fr

yerNew forms of

social interaction made possible

#SoMeSoHousing

Who speaks, who listens?

Social inequalities reproduced online

Communities of social disadvantage continue to be excluded, unheard, and stigmatised (Carah & Louw, 2015)

Flickr: marsmet541

#SoMeSoHousing

What about community housing?

“Social housing providers are uniquely placed to take proactive measures and design innovative interventions to begin to bridge the digital divide.” (Rose et al., 2014)

“…new virtual media provides an opportunity for tenants’ organisations and lobbyists to counteract negative stories of social housing”

(Jacobs et al., 2011)#SoMeSoHousing

What about community housing?

“The housing sector is at an early stage of recognising the potential of social media to make new connections which are not limited by sector boundaries”

(Paul Taylor, 2014)

“Housing organisations still lag substantially behind both commercial and charitable organisations in their social and digital engagement – and that the voice of the resident on social media is largely missing” (Anne McCrossan, 2014)

Some (un)common practices

Our researchHow are community housing providers using (or not using) social media to inform, listen, and interact with their tenants in New South Wales?

Literature ReviewSocial Media Audit

Interviews

ReportTools

TrainingInnovations

Further Research

#SoMeSoHousing

Digital, networked and open

• Advisory panel

• Website* www.somesohousing.com

• Right here, right now…

*it’s a work in progress#SoMeSoHousing

In 140 characters:

What do you think are the key opportunities of using social media for community housing providers?

#SoMeSoHousing

In 140 characters:

What do you think are the key challenges of using social media for community housing providers?

#SoMeSoHousing

Thank you for your participation

We will blog your responses and post on the website and share on our social media channels…and most probably email!

Keep participating…invitation to interview

#SoMeSoHousing

The opportunities and challenges of using social media for community housing providersDr Jenna Condie Lecturer in Digital Research and Online Social AnalysisE: J.Condie@westernsydney.edu.au Twitter: @jennacondieWebsite: www.somesohousing.com

#SoMeSoHousing

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