the opposing characteristics of wasteful and watertight marketing

Post on 21-Mar-2017

226 Views

Category:

Business

2 Downloads

Preview:

Click to see full reader

TRANSCRIPT

watertightmarketing.com

watertightmarketing.com

Shouts

watertightmarketing.com

Shouts Listens

watertightmarketing.com

Shouts Listens

Competes

watertightmarketing.com

Shouts Listens

Competes Collaborates

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts PredictsSales

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts PredictsSales Relationships

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Me-me-me

Sales Relationships

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Me-me-me You-you-you

Sales Relationships

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

VolumeMe-me-me You-you-you

Sales Relationships

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

VolumeMe-me-me

EducatesYou-you-you

Sales Relationships

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

VolumeMe-me-me

EducatesYou-you-you

Sales Relationships

Boring

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

VolumeMe-me-me

EducatesYou-you-you

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Quick wins

Me-me-meEducates

You-you-you

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Quick wins

Me-me-meEducates

You-you-you

Long term

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Quick wins

Me-me-meEducates

You-you-you

Long term

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Quick wins

Me-me-meEducates

You-you-you

Long term

Confident

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

Quick wins

Me-me-meEducates

You-you-you

Long term

Confident

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

Quick wins

Me-me-meEducates

You-you-you

Long term

Confident

Abundance

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

‘Burn’ leads

Quick wins

Me-me-meEducates

You-you-you

Long term

Confident

Abundance

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

‘Burn’ leads

Quick wins

Me-me-meEducates

Lead nurturing

You-you-you

Long term

Confident

Abundance

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

‘Burn’ leads

Dismissive

Quick wins

Me-me-meEducates

Lead nurturing

You-you-you

Long term

Confident

Abundance

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

‘Burn’ leads

Dismissive

Quick wins

Me-me-meEducates

Lead nurturing

You-you-you

Long term

Confident

AbundanceFriendly

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

‘Burn’ leadsSporadic

Dismissive

Quick wins

Me-me-meEducates

Lead nurturing

You-you-you

Long term

Confident

AbundanceFriendly

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

‘Burn’ leadsSporadic

Dismissive

Quick wins

Me-me-meEducates

Lead nurturing

You-you-you

Long term

Confident

Abundance

Consistent

Friendly

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leadsSporadic

Dismissive

Quick wins

Me-me-meEducates

Lead nurturing

You-you-you

Long term

Confident

Abundance

Consistent

Friendly

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leadsSporadic

Dismissive

Quick wins

Me-me-meEducates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Friendly

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-meEducates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Friendly

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-meEducates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Friendly

Inviting

Sales Relationships

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-meEducates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Friendly

Inviting

Sales Relationships

Anonymous

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-meEducates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Friendly

Inviting

Sales Relationships

Anonymous Personal

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-me

Clinical

Educates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Friendly

Inviting

Sales Relationships

Anonymous Personal

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-me

Clinical

Educates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Warm

Friendly

Inviting

Sales Relationships

Anonymous Personal

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-me

ClinicalTop-down (Awareness-focussed)

Educates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Warm

Friendly

Inviting

Sales Relationships

Anonymous Personal

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-me

ClinicalTop-down (Awareness-focussed)

Educates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Warm

Friendly

Bottom-up (Retention-focussed)

Inviting

Sales Relationships

Anonymous Personal

Boring Fun

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-me

ClinicalTop-down (Awareness-focussed)

Educates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Warm

Friendly

Bottom-up (Retention-focussed)

Inviting

Sales Relationships

Anonymous Personal

Boring Fun

AN EXPENSE

watertightmarketing.com

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-me

ClinicalTop-down (Awareness-focussed)

Educates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Warm

Friendly

Bottom-up (Retention-focussed)

Inviting

Sales Relationships

Anonymous Personal

Boring Fun

AN EXPENSE

watertightmarketing.com

WASTEFUL MARKETING

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-me

ClinicalTop-down (Awareness-focussed)

Educates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Warm

Friendly

Bottom-up (Retention-focussed)

Inviting

Sales Relationships

Anonymous Personal

Boring Fun

AN EXPENSE

watertightmarketing.com

WASTEFUL MARKETING

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-me

ClinicalTop-down (Awareness-focussed)

Educates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Warm

Friendly

Bottom-up (Retention-focussed)

Inviting

Sales Relationships

Anonymous Personal

Boring Fun

AN EXPENSE

watertightmarketing.com

WASTEFUL MARKETING WATERTIGHT MARKETING

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-me

ClinicalTop-down (Awareness-focussed)

Educates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Warm

Friendly

Bottom-up (Retention-focussed)

Inviting

Sales Relationships

Anonymous Personal

Boring Fun

AN EXPENSE

watertightmarketing.com

WASTEFUL MARKETING WATERTIGHT MARKETING

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-me

ClinicalTop-down (Awareness-focussed)

Educates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Warm

Friendly

Bottom-up (Retention-focussed)

Inviting

Sales Relationships

Anonymous Personal

Boring Fun

AN EXPENSE AN INVESTMENT

watertightmarketing.com

WASTEFUL MARKETING WATERTIGHT MARKETING

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-me

ClinicalTop-down (Awareness-focussed)

Educates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Warm

Friendly

Bottom-up (Retention-focussed)

Inviting

Sales Relationships

Anonymous Personal

Boring Fun

AN EXPENSE AN INVESTMENT

Sells

watertightmarketing.com

WASTEFUL MARKETING WATERTIGHT MARKETING

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-me

ClinicalTop-down (Awareness-focussed)

Educates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Warm

Friendly

Bottom-up (Retention-focussed)

Inviting

Sales Relationships

Anonymous Personal

Boring Fun

AN EXPENSE AN INVESTMENT

Sells Value

watertightmarketing.com

WASTEFUL MARKETING WATERTIGHT MARKETING

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-me

ClinicalTop-down (Awareness-focussed)

Educates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Warm

Friendly

Bottom-up (Retention-focussed)

Inviting

Sales Relationships

Anonymous Personal

Boring Fun

AN EXPENSE AN INVESTMENT

Sells Value

Tactical

watertightmarketing.com

WASTEFUL MARKETING WATERTIGHT MARKETING

Shouts Listens

Competes CollaboratesReacts Predicts

Volume

Arrogant

Scarcity

A chore

‘Burn’ leads

Aggressive

Sporadic

Dismissive

Quick wins

Me-me-me

ClinicalTop-down (Awareness-focussed)

Educates

Lead nurturing

You-you-you

Long term

Confident

Abundance

A mindset

Consistent

Warm

Friendly

Bottom-up (Retention-focussed)

Inviting

Sales Relationships

Anonymous Personal

Boring Fun

AN EXPENSE AN INVESTMENT

Sells Value

Tactical Strategic

top related