the perfect pitch - stage edition

The Perfect Pitch

Bart Van Loon

IntroductionWho am I?What is an elevator pitch?

What are your ideas?

The Perfect PitchContentFormat

What are your ideas? – bis

Who am I?

Bart Van Loon

Zeropoint.IT

@b b b a r t

bart@zeropoint.it

(+32) 472/94.14.34

What is an elevator pitch?

Short summary used to quicklyand simply define a product,service, or organization and itsvalue proposition.a

aAileen Pincus, Businessweek

What is an elevator pitch?

Short summary used to quicklyand simply define a product,service, or organization and itsvalue proposition.a

aAileen Pincus, Businessweek

What is your idea?

CONTENT

Number, numbers, numbers!Checklist – 1/10

Talk about moneyContent checklist – 2/10

Be credibleContent checklist – 3/10

Call to actionContent checklist – 4/10

Show your unfair competitive advantageContent checklist – 5/10

Why do you need investment?Content checklist – 6/10

How will you measure success?Content checklist – 7/10

Try to prove that it works!Content checklist – 8/10

Find metaphors or reference pointsContent checklist – 9/10

Does it scratch your own itch?Content checklist – 10/10

FORMAT

ConciseFormat checklist – 1/7

ClearFormat checklist – 2/7

PowerfulFormat checklist – 3/7

VisualFormat checklist – 4/7

StoryFormat checklist – 5/7

TargetedFormat checklist – 6/7

HookFormat checklist – 7/7

Now you know everyting I know

Let’s try again

Who was I?

Bart Van Loon

Zeropoint.IT

@b b b a r t

bart@zeropoint.it

(+32) 472/94.14.34