the plsd story… venturing into the social media jungle
Post on 23-Feb-2016
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The PLSD Story…Venturing into the Social Media Jungle Annette Eyman
Communications Director
Papillion-La Vista School District
www.twitter.com/plvschooldistwww.facebook.com/papillionlavistaschooldistrict
What animal represents your view of social media?
What do you want out of this session?
Agenda Are you ready to enter the jungle?
Where do you start?
What should you do?
How do you do it?
How do you know if it’s working?
Is Your District Ready? Climate of your district
Internal & external
Superintendent and Board support
What guidelines are in place?
Is there a communication need?
Can it be a valuable communication tool?
Is Your Classroom Ready? Principal Support
District Policy/Procedure
Communication Need
Where do you start? Start with a plan
Do you want a committee?
Looked at current district procedures/policy Filtering- staff and students Professionalism Changed directory information policy to include
social media
Where do you start? Developed guidelines
Fan page vs. groups Social Media guidelines Facebook guidelines
Rules of engagement
Response guidelines
What should you do? Develop a plan
Communication Training Marketing
Pick a tool that meets your needs Know your demographics
Start manageable Think about…
District School Classroom
How do you do it? Find an expert
If you are not currently using, start now
Work your plan Long range – email address, monitoring
What is the end result?
Content
Ideas Created district e-mail addresses for social
media Used this to create account Monitoring – forward to our e-mail accounts
Communications department Update/Maintain
Linked Facebook and Twitter Pages - update in one place
District Pages Content Include….
School Board information Upcoming events for the district (parent series) District news stories Update on any issues (boundary changes) School closings Photos taken at events Educational activities- summer and winter
breaks Daily secondary sports activities
www.facebook.com/PapillionLaVistaSchoolDistrictwww.Twitter.com/plvschooldist
School Pages Content
Include… Upcoming school events Parent reminders Information from newsletter News stories about school School cancellations Curriculum information Photos from activities
Teacher/Classroom/Clubs Teacher/Classroom Pages
Set up as groups Security so group is closed Content
Classroom learning and activities Photos School-wide reminders
Clubs/Organizations Groups vs. fan pages depending on type of group Information about club meetings and upcoming
activities
How do you know if its working? How will you evaluate that social media is
working in your district? Is it a percentage? A certain number of followers?
What goals will you set for measurement?
Evaluation Monthly principal meetings
Communication advisory group
Parent and staff surveys 75% Elem parents have FB 48% Didn’t know 68% Sec parents have FB 51% Didn’t
know
Steady growth in numbers Currently over 2,500 followers at District Level Over 10,500 District wide
Success Stories Superintendent postings
Social butterfly awards
Parent interest - There is a market!
Educational posts
School connections for parents
Connections with high school students Where are we Wednesdays
Lessons Learned Ongoing training
Hesitation from senior principals and central office administrators
Regular posts including pictures
Planning never ends
Next Steps Training and communication of procedures
Focus on teacher/classroom Facebook groups
Adjust focus for postings Based on parent survey data
Continue marketing efforts
Trademark logos
More video
Better use of analytics
Ever changing
One stop shop
Parent and Community App
Questions???
Research Stats 900 million Facebook users
Over half Facebook users access on mobile device
Twitter 500 million active users
Over 800 million unique users visit YouTube each month
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