the power of cool ideas
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RAB Radio Training AcademyRAB Radio Training Academy
The Power of Cool IdeasTools to Inspire Creativity.
The Power of Cool Ideas
Brandeis C. Hall, VP/Training, bhall@rab.com
On-Air Online On Site On Demand
RAB Radio Training AcademyRAB Radio Training Academy
Exercise I:Make a list of facts about yourself.
Idea starters…
The Power of Cool Ideas
• Your career…• Your childhood…• Your passions…• Something unusual about you
that might surprise others…
RAB Radio Training AcademyRAB Radio Training Academy
Exercise I:Select 3 facts to share that most define “you.”
Introductions…
The Power of Cool Ideas
“Hi, my name is ____________.Three things you should know about me are….”
RAB Radio Training Academy
Engagement
Activation
Integration3 Things Clients Want:
The Power of Cool Ideas
RAB Radio Training Academy
Creativity is about…
Engagement
The Power of Cool Ideas
RAB Radio Training Academy
• Programming.• Promotions.• Events• Ideas
Radio knows how to engage consumers better than any
other media:
Alternative Revenue StreamsThe Power of Cool Ideas
RAB Radio Training Academy
Generic proposal tools:• Commercials• Banner Ads• Event Booth• Video on web• Text messaging• Blah, blah, blah…
Everyone can sell inventory
The Power of Cool Ideas
RAB Radio Training Academy
Ideas are
currency
Alternative Revenue Streams
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Cool Ideas… Make you different. Make you money.
Inventory items are your tools for execution.
Alternative Revenue Streams
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Ideas need to be:
Cool
Custom
Effective
The Power of Cool Ideas
RAB Radio Training Academy
Goals: On site branding. Sampling opportunities. Hand out coupons. Sales options.
Celestial Seasonings
The Power of Cool Ideas
RAB Radio Training Academy
Take Away: What was the Idea? What were the tools? Cool? Custom? Effective?
Celestial Seasonings
The Power of Cool Ideas
RAB Radio Training AcademyRAB Radio Training Academy
Exercise II :Design a kids play area
For… Fanta soft drinks… Lego Range Rover…
The Power of Cool Ideas
RAB Radio Training Academy
General Motors - Hummer
The Power of Cool Ideas
Goals: Brand Hummer as “fun.” Instigate test drives. Activate sales.
RAB Radio Training Academy
General Motors - Hummer
The Power of Cool Ideas
Take Away: What was the Idea? What were the tools? Cool? Custom? Effective?
RAB Radio Training Academy
Make lists
Drill down deep
Choose the most relevant goals & tools
So how do we get terrific ideas that clients will buy?
The Power of Cool Ideas
RAB Radio Training AcademyRAB Radio Training Academy
Exercise III:Create an idea for a client.
Grading… It must be cool It must be custom It must be effective It must be priced
The Power of Cool Ideas
RAB Radio Training AcademyRAB Radio Training Academy
Integration
Engagement
Activation
Look Ahead.
The Power of Cool Ideas
What’s coming? New product New location Hot competition.
RAB Radio Training Academy
Questions?
RAB Radio Training AcademyRAB Radio Training Academy
The Power of Cool IdeasTools to Inspire Creativity.
The Power of Cool Ideas
Brandeis C. Hall, VP/Training, bhall@rab.com
On-Air Online On Site On Demand
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