the power of linkedin to connect professionally and grow your alumni and donor networks | margaret...

Presented by Tosh Patterson & Kate Juhl

How to Maximize LinkedIn

• Today we’ll review:▫ 7 key elements to boost your profile to official “Allstar” status▫ Closed --VS-- Open Networking▫ How to make private profile updates & private page views▫ Differences between paid –VS– free profile▫ How to search & maximize alumni networks

Training Outline

LinkedInmore than a resume

LinkedIn Serves 3 Primary Roles

LinkedIn for Students

LinkedIn for Job Search

LinkedIn Professional Network

THINK OF LINKEDIN AS…

+ Networking+ Career Branding

USE LINKEDIN…•What you want to be known for?

consider your online digital footprint/ career brand

USE LINKEDIN…•3D of your work experience▫Facts▫Media Rich (pictures, videos, projects)▫Recommendations

If a future employer wanted to meet you or learn more about

you, which would you prefer…

WHAT’S YOUR LINKEDIN PURPOSE?

IS YOUR LINKEDIN PURPOSE:❑ Career?❑ Future Aspirations?❑ Opportunities?

CONSIDER YOUR APPROACH

•CLOSED NETWORKING:▫Only want to connect to those you already know

CONSIDER YOUR APPROACH

•L.I.O.N. (LinkedIn Open Networker)▫Connect with those you know & willing to meet new people/ add them to your network

Your Network & Connections

7 Elements to Earn LinkedIn’s Official

All-Star Status

::Element 1 Professional Name

only use the name you want to be known by

professionally

First Name: 20 characters

Last Name: 40 characters

60 total characters

::Element 2 Professional Headshot

CURRENT OLD

BAD PIC: CAN’T SEE FACE

BAD PIC: USING LOGO/ NO PIC

BAD PIC: BLURRY

BAD PIC: UNPROFESSIONAL

BAD PIC: NO PETS, PLEASE

BAD PIC: UNPROFESSIONAL

BAD PIC: TOO SEXY

BAD PIC: TOO FAR AWAY/ FULL BODY

BAD PIC: TOO SMALL

BAD PIC: NOT SQUARE

BAD PIC: TOO BRIGHT/ HARD TO SEE

BAD PIC: TOO BRIGHT/ HARD TO SEE

BAD PIC: NO KIDS, PLEASE

::Element 3 Branded Headline

::Element 4Optimize Your Location

::Element 5Add Your Industry

::Element 6 Vanity URL

NOT a vanity URL ☹

::Element 7 Create Concise Summary

Hello!

I'm Tosh Patterson-- not to be confused with the famous musician Peter Tosh :)

Today I help career-driven women RECHARGE their life mojo, career, & health.

Too many women feel overwhelmed & over-worked so I teach professional women how to reduce stress, increase clarity, ask for what you REALLY want, and maintain work-life balance.

My work has been featured on US News & World Report, The Dr. Oz Show, & various radio/TV shows.

I'm a seasoned leader with 15+ years Higher Education/Student Affairs experience leading & supervising teams. As a result, I'm an expert in strategic planning, crisis management, customer service, & human resources, specifically training development.

Love making new professional connections. Reach out if you wanna talk wellness or Student Affairs.

SPECIALITIES: Crisis Management, Event Planning, Women's Retreats, Wellness, Stress Management, Yoga, Strategies for Work-Life Balance

Email me: info@toshpatterson.com

Call me: ✆ 202-656-5866 (Eastern Time Zone)

94% of employers (and the average joe!) spend time reading your summary to understand what you’re about. It’s your virtual introduction. How would you introduce yourself to a stranger at a networking event? Use that mindset to create your summary. Be sure to list 3-5 speciality areas in this section.

create a google voice number to use online

::Bonus ElementsUse visuals

ie: pictures, presentations

Having pictures in your summary area (5 ideal), as well as each job section you have listed is a visual way to establish your credibility--that you are who you say you are. If you don’t have pictures, begin to capture some or dig out old images that would be appropriate to share on LinkedIn.

We live in a visual world...bring profile to life using pictures...it’s the ONE THING most people aren’t doing on LinkedIn

::Bonus ElementsPublish articles

::Bonus ElementsGet Recommendations

::Bonus ElementsAdd Logos to Profile

::What should I be doing on LinkedIn?

•ACTION 1: Participating in groups▫max out 25▫Comments VS likes

•ACTION 2: Posting/sharing professional content you find interesting▫Aim for 15 min daily READING/COMMENTING

•ACTION 3: Creating your own content. At least monthly write & publish an article on your page.

::Differences between

paid –VS—free profile

::How to make private profile updates

toogle between Y/N

::How to make private page views

::Job Search Features

::How to Search & Maximize Alumni Networks

Connect with UMD Alumni“My Network” Tab: Find Alumni

▪ Not a Terp? Switch to UMD

▪ Sort Terps by location, employer, field, major or skill

▪ Great career research tool for students or career changers

Network Via Groups

• Filter by group connection to direct message alumni of interest

• Join groups related to UMD (or your alma mater), your career field and/or special interests

• Allows you stay at the free vs. premium level of LinkedIn

• Great networking tool for students researching career paths

Managing a Group

• Stay connected to alumni and/or students

• Build a community within your department/school/unit- members can direct message each other

• Promote your events• As manager, you approve group

membership and can moderate discussions

Employers on LinkedIn

Source: Mashable & Eye TrackShop, Inc.; DMR

Employers Spend Most Time On:

1. Headline2. Picture3. Experience4. Summary

94% of recruiters use LinkedIn to vet candidates

Tosh Patterson, Assistant Director, Resident Lifelinkedin.com/in/toshpatterson (LinkedIn)@toshpatterson (Twitter)tpatter1@umd.edu301.314.7484

Kate Juhl, Program Director, University Career Center @ ARHUlinkedin.com/in/katejuhl (LinkedIn)@kateajuhl (Twitter)kjuhl@umd.edu301.314.4040

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