the power of new media

The Power of New Media

By Charlie PongsanganganGoogle Analytics Individual Certified

Charlie Pongsangangan

- Management Information System, Chulalongkorn University

- MBA, Chulalongkorn University- Google Analytics Individual Qualification- Strategist and Social Media Planner, MAXions- Columnist, S+M Magazine- Speaker- Translator- Etc.

What is

?

new media 

is a broad term in media studies that emerged in the latter part of the 20th century which refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the "democratization" of the creation, publishing, distribution and consumption of media content. Another aspect of new media is the real-time generation of new, unregulated content…

What is

?

social media 

includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.

What’s Social Network?

social network 

noun 1.a network of friends, colleagues, and other personal contacts: Strong social networks can encourage healthy behaviors.

Maslow’sHierarchy of Needs

No one wants to be lonely

Social needs such as relationships, family,

intimacy, belonging, etc.

relation between people

relation between people online

social network 

noun 2.

Computers .a.an online community of people with a common interest who use a Web site or other technologies to communicate with each other and share information, resources, etc.: a business-oriented social network.

b.a Web site or online service that facilitates this communication.

GO ONLINE >>>

Origin of Social Network

1997www.sixdegrees.com

2001www.sixdegrees.com

the service closed

2005

2006

2003

20xx ???

What it is Behind the Social Network?

Moore’s Law

In 1985, Moore said that;

“Computer chip capacity would double

every 18 months.”

Gordon Moore

Moore’s Law

1946 Eniac

2012 iPhone

Social Media Driven

Technology

Device

PlatformContent

User

Technology

Device

PlatformContent

User

Faster chip set, Smaller Size, More Powerful, etc.

Technology

Device

PlatformContent

User

Portable, Mobile, Desk Set, etc.

Technology

Device

PlatformContent

User

iOS, Android, Window,etc.

Technology

Device

PlatformContent

User

Location Based, Photo, Text, etc.

Technology

Device

PlatformContent

User

Trend, Friend, Social, Needs, etc.

User

Crisis Change in Consumer Behaviors

What do we do the first thing in the morning?

What do we do when we want to buy something?

Are You Connect to the Internet?

- 51.6% access social media at work- 41.9% while watching TV - 34% on holiday- 33.8% in bed- 23.3% during meals- 14.8% while shopping- 21.5% in the bathroom- 3.2% in a place of worship- 2.8% (64% of them men) ‘during intimate moments’!

Survey reveals the evolving nature of Australians’ social media usage

Facebook Population

age of

http://www.youtube.com/watch?v=xJXOavGwAW8

The World Is Obsessed With Facebook

914,278,000Facebook Population

Almost 3 Times bigger than USA

Thailand

Population : 66,720,153Internet users : 18,310,000

: 16,390,600Chiangmai : 498,280

Bangkok : 12,833,600

Mobile Addicted

Mobile is not only Mobile

www.veedvil.com/news/thailand-mobile-in-review

14.1 using internet

User Oriented

Cloud Content

The World of Social Network

Main Stream Social Network

Niche Social Network

Main Stream Social Network

NicheSocial Network

Case Study - Second Life

• It’s aggregator engine of virtual reality. • Developed by “Linden Lab”• Free• No story, No mission, No Money!! You must create on your own

www.anshechung.com

Virtual Company

Virtual Concert

Virtual University

Virtual Embassy

- News Update- Social Connect - Communication- Knowledge- etc.

- News Update- Social Connect - Communication- Knowledge- etc.

- Privacy- Cyberbullying- Risk- No face-to-face Interaction

- etc.

Social Media & Online Strategies

LeadTraffic

Social MediaAnalytics

LeadTraffic

Social MediaAnalytics

CPC, CPM, Google AdWords, Facebook Ads, Banner, Seeding, Influencer, etc.

LeadTraffic

Social MediaAnalytics

Website, Facebook, Twitter, YouTube, Blog, LinkedIn, Application, Mobile, etc

LeadTraffic

Social MediaAnalytics

Google Analytics, Facebook Insights, True Hits, etc.

Lead Traffic

Nobody knows you…

Google AdWords

Facebook Ads

Title : ความยาวไม�เกิน 25 ตั วอั กิษร Image : ขนาดไม่�เกิน กิว้�าง 110 pixels * ยาว้ 80 pixels Body Text : คว้าม่ยาว้ไม่�เกิน 135 ตั�ว้อั�กิษร Social Context : เป็�นเน��อัหาที่�� Facebook บั�งค�บั

ใส่�ข �นม่าเอังในโฆษณาที่$กิชิ้�น

Picture with Emotional Copy

Do You Have Website?

“Mainly, Website Open by Browser”

But There’re Always HaveSomething Ugly

6 78 9

What’s Next???

More Than That, Resolutions…

and Platforms…

With Those Many MediumsHow Do You Sure Your Consumer

Gets Your Proper Message?

Responsive Design

Case Studymilliontreesforking

Brief1. Tree Planting Online 2. Limited Time3. 1 M. Trees

Obstacle

CompetitorsSame ContentSame Result

We’re Looking for Possibility

Online > Social Network > Facebook?

What Facebook can do for us?

SHARE

INVITE

COMMUNITY

COMMUNICATION

Consumer Insight

Why we use Facebook?

Our First Assumption Interest in Opposite Sex

Our Second Assumption

Most of People Use More Good Looking Picture than His/Her Real Face

Facebook Display

Facebook Display Real Face

HTML 5

Our Goal1 Million TreesIn 4 Months

From Our Strategies1 Million TreesIn 4 Weeks

Johannes Gutenberg1398 - 1468

Gutenberg Diagram

Gutenberg Diagram

Gutenberg Diagram

Eye Detector

Phenomenon

You know who is your target

And you are happy to have them in you fan page

One day you feel likeTo expand your page

That day… you will facewith the new challenge

How you handle it?

VSLike Interaction

Analytics

Visitor Flow

Goal Flow

Funnel Visualization

insights

Strategies Need Co-operation

Lead Traffic Social Media Analytics

Case StudyIMC and Social Network

30.03.07Rumors Spread

Timeline

30.03.07Rumors Spread

10.07.07 Slusho

Timeline

27.07.07MySpace Added

30.03.07Rumors Spread

10.07.07 Slusho

Timeline

27.12.07Oil Rig Destroyed

27.07.07MySpace Added

30.03.07Rumors Spread

10.07.07 Slusho

Timeline

http://www.youtube.com/watch?v=gCgvbg1T2Wc

Cloverfield Oil Rig Never Before Seen Video

18.01.08Movie in Theater

27.12.07Oil Rig Destroyed

27.07.07MySpace Added

30.03.07Rumors Spread

10.07.07 Slusho

Timeline

18.01.08Movie in Theater

27.12.07Oil Rig Destroyed

27.07.07MySpace Added

30.03.07Rumors Spread

10.07.07 Slusho

Late 07 – Mid 08Blog Posted

Timeline

http://www.youtube.com/user/blippar1

Blippar - Augmented Reality

Q & A