the power of video

The Power of Videowww.visualeyemedia.com

by Amani Channel

About Amani Channel

Broadcast Journalist

Award-winning Producer/Podcaster

Grad Student

Social Media Practitioner

Why Video? Show and Tell

(Sight, Sound, Emotion)

Increases Retention & Comprehension

Video Can Expedite Buying Decisions

Engaging

Why Video?

Marketing – Education – Information - Entertainment

Traditional: Commercials, Sales or Promo DVD

New Media: Viral Marketing (sharing), Webmercials, Blogs/Websites, Video Communities

BenefitsCreate Conversations

Branding

Sales

What Type of Video?

Commercial PromotionalTestimonialTrainingEducationRecruitment

Create Engaging Video

Succinct

Consistent

Identify Your Niche

Entertain

Creating Media

Understand Your Audience

How Can You Provide Helpful Information?

How Will Your Media Be Used?

R.O.I.

Distribution?

Process

Pre Production: Planning – Budget - Resouces

Production : Lights – Camera - Action

Post Production: Editing

Professional

Producer – Develop/Execution

Camera/Cameraperson – Capture Visual Elements

Editor – Edits Elements Together

Benefit – High Quality Video

Audioperson- Capture Audible Elements

Professional Services

ConsultationScript Development/WriterPlanning/Site Visit/ScheduleProfessional CrewProducer/Director Cameraman – CameraAudio/Light Package - Field ProducerEditing – Music, Narrator, Graffx, Audio Sweetening/Color CorrectionDVD Author/Media File

User Generated

Producer – Self Shooter – Self

Editor - Self

Benefit : Affordable - Authentic

MAXIMIZING VIDEO

Inform

Educate

Entertain

Accessible

Creating An Effective Video

Understand the Audience

Have a Focused, Simple Message

Creative

Consult With a Professional

Marketing Strategies

Video Direct - Mail Video to Specific List

Video Direct Response - Video is Mailed After RequestLive Presentations - Video is Shared with

GroupBroadcast – Broadcasted to Mass Audience

Online Video Distribution

Stream From Website

Web Syndication

Social Media/Video Sharing Sites Communities: YouTube, Facebook, Revver, Veoh

Final Thoughts

Think of Creative Ways to Create Conversations

Empower Key Influencers

Collaborate With Professional Media Makers

Questions?Call or tweet me!

404.213.2121 @visualeyemedia or @urbanreporter

www.visualeyemedia.com

Thank You! Amani Channel

achannel@visualeyemedia.com(404) 213-2121