the power of virtual proofing and configuration in your online store

The Power of Virtual Proofing and Configuration in your Online

Store

Presented by:

Today’s Host

David HessSenior Business Development ManagerZeon Solutions

Special Thanks to:• Brett Andrews, Adobe Scene7• Darren Sepanek and Phil Robinson, Magento

• The Technologies

• Configuration in Commerce – An Introduction

• Commerce Trends

• Workflow

• Expected Outcomes

• Preparation

• Q & A

Agenda

The Technologies:

Magento Enterprise is the eCommerce platform of choice for companies around world. • Fully customizable – design your site to reflect your brand• A wealth of revenue-generating features • Integrates with your existing operations• Tools to help you satisfy and react to the shopping and buying habits of customers

Turn more browsers to buyers with Magento!

Utilize the power of the Magento ecosystem

The Technologies:Adobe Scene7 is an industry-leading cross-media management and publishing solution built on a robust SaaS infrastructure and Content Delivery Network.

With Adobe Scene7 solutions, companies can deliver enhanced user experiences across all channels – web and social; email and print; mobile devices. Adobe Scene7 solutions:

Dynamic Imaging: Dynamic and optimized rich imagery including sizing, editing, interactive zoom, colors & multiple views, 360-degree spin, with 110+ configurable mixed-media viewer library.

eVideos: End-to-end video publishing solution for creating high quality, interactive video experiences.

eCatalogs: Interactive online versions of your print materials.

Dynamic Banners: Dynamically create and deliver relevant, targeted promotional banners in real-time.

Visual Configurators: Visually configure products and options with infinite variations from personal choices.

Web-to-Print: Visually configure production ready personalized print products & localized marketing materials.

Why Combine Commerce with Configuration?

eCommerce-Driven

Configuration

Merchandisers Demanding Robust

Image Configurations (360° views & color

swatching)

Consumers Demanding

Personalized Product at Mass-Production

Pricing

Manufacturers Pressured to Reduce

O2C Cycles

Key Applications

Zeon has specific experience within:

• Advertising Specialty

• Direct Marketing

• B2B Industrial Manufacturing

Magento eCommerce driven sites with full catalog customization through Scene7

Converting through Customization:

•Everything from monogrammed collectibles to 5-figure furniture purchases require customization

•Customers seeking ‘virtual proofs’ demand instant gratification and free processes.

Trends in B2C eCommerce

In the Drivers Seat:

• Manufacturers developing direct sales channels online

• Able to offer customer factory-direct customization.

• Able send orders direct to production equipment.

• Reduces O2C from days to minutes.

Trends in B2B eCommerce

• Apparel, Jewelry & Accessories

• Automotive

• Footwear

• Furnishings & Décor

• Office & Stationery

• Sports

• Interior & Exterior Home Design

Additional Application Possibilities

Workflow

1. Customer shops on commerce site

2. Customer selects product

3. Customer uploads image (eps/jpg/etc)

4. Customer Adjusts Logo/Adds Text

5. Checkout Process 6. Order Received/Managed

7. Order Produced/Shipped

5. Customer Views and Approves Proof

Workflow Example 1

Workflow Example 2

Expected Outcomes

• Reducing Order-to-Cash Cycle

• Value in Production Time Savings (photography/image mgmt)

• Increased Conversion

• Reduction in Abandoned Cart

• Enhancement of Existing Merchandise Offerings is Infinite

• ENGAGING AND FUN CUSTOMER EXPERIENCE!!!

Preparation/Key Takeaways

• Critical to select a partner who is highly experienced

• Need to identify viable product lines

• How will your back-end production/delivery process support a configuration tool?

• Vignette creation can be a major step

• High resolution imagery – photography/design

• Magento makes integration easy, and easy to promote (use banners!)

Preparation/Key Takeaways

Questions!David Hess

Senior Business Development ManagerZeon Solutions, Inc.

414.847.1150david.hess@zeonsolutions.com

Visit Zeon Solutions:http://www.zeonsolutions.com

Zeon Solutions Inc.@zeonsolutions

Special Thanks to:

Brett Andrews Manager, Mid-Market SalesAdobe Scene7415.832.2116brandrew@adobe.com

Phil Robinson

Vice President, Business DevelopmentMagento, Inc.303.842.1439phil@magento.com