the race of your life by david cusworth, clipper round the world (15.09.14)

THE RACEOF YOUR LIFE

THE RACE OF MY LIFERTW Crew member on Clipper 2002-03 race"

RYA Yachtmaster "

Over 100,000 miles at sea"

With Clipper since 2002"

Interviewed and selected every crew member since 2006

A NEWLANDSCAPE

A NEWLANDSCAPE

FOUNDED BY SAILING LEGEND SIR ROBIN KNOX-JOHNSTON

GET READY

Celebrating the tenth edition of the Clipper Race

10Crew members from all walks of life

680The world’s only amateur global yacht race

ONE

Clipper 70s"The largest matched fleet of ocean racing yachts

12Founded by the world’s first non-stop solo circumnavigator

1stMiles making it the worlds longest ocean race

40,000

Ages: 18-70

55% men 45%

women

40+ nationalities

40% never sailed before

230 + professions

RTW & Leggers

Clipper Crew

CREW TRAINING""Four weeks of compulsory practical training""Focus –" safety""" " skill""" " team building"""

CREW ALLOCATIONTurning individuals into a team"

"Boat organisation""Agreeing objectives""The race campaign""What will success look like"

Behaviours and Values

Leadership Worker Listener Team Player Integrity Empathy Supporter Honesty Tolerance

Behaviours and values

ROB LEWIS"MANAGING DIRECTORMISSION PERFORMANCE

See separate handout for summary of speaker notes

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Collaboration"Starts with mature independent people at crew allocation

It then fuels the development of a mind set where: "

Team ego > individual ego

#1keylesson

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• REVIEW culture on board (invite suggestions)

• FEEDBACK provide regular forums to share and act on

• GROUP problem solving and decision making

• COLLECTIVE planning for key events such as legger integration

• LEARNING know why you are ‘successful’ and repeat it

• CONNECTIVITY to ensure everyone understands how each role

supports others

#1keylesson

Encourage ……..

‘Rise above the context’

UNLIMITED OPPORTUNITIES

Cumulative global PR value

£1.05BN

International trade agreementsCountries followed the race

199ROI in PR value alone for the average Team Sponsor

20:1Cumulative global audience

2BN

3People reached via the race TV series on Discovery Channel

630M

INTRODUCING THE CLIPPER RACE GLOBAL OCEAN ENVIRONMENTAL SURVEY (GOES)" "The Clipper Round The World Yacht Race is evolving :- !Ocean Acidification, Marine Biodiversity & Climate Change are now of such concern we had to do something…."Scottish marine scientist, Dr Howard Dryden, had the answer - with 12 boats circumnavigating the globe, Clipper GOES will not only offer the world’s longest race, but will collect data for another race – the race for the life of our oceans (Clipper GOES for short)

The race has a lasting effect even after the fleet has set sail, leading to economic investment, increased tourism for destination brands and job creation.

ECONOMIC IMPACT

From stand out branding on a yacht and crew, to branded race village areas, having your brand featured in all race marketing materials and on the official high traffic website means that targeted exposure can be created in a controlled and measured environment.

BRAND ASSOCIATION

CORPORATE SOCIAL RESPONSIBILITYA valuable medium for organisations, brands and corporations to engage with communities and schools and to develop key environmental projects and commitments, making a real connection with local people.

Using the analogy that success in offshore racing is derived from hard work, dedication and teamwork, partners can use the race platform to motivate and inspire staff to go beyond their limits in the workplace and improve business productivity.

INTERNAL ENGAGEMENT

ENTERTAINBe it onshore at staged events for VIP guests or welcoming delegates on board for the unparalleled experience of what it’s like to race a 70-foot yacht, the Clipper Race provides sponsors with a unique hospitality platform to engage key decision makers.

A NEWLANDSCAPE

THANK YOU"WWW.CLIPPERROUNDTHEWORLD.COM"