the realities of moving to digital first

Andrew Lewis

Digital Content Delivery Manager Rich Barrett-SmallLead Developer

The realities of moving to digital firstUK Museums on the Web 2012

Victoria and Albert Museum

• Organisational governance and structure

• Digital Media Department delivery

strategy

• Technical implementation of digital

services

This session will cover these issues

A journey

Strategy

MeasurementImplementation

Governance

Iterate

Governance

Governance….

Organisational governance

New governance for digital processes agreed March 2012

ROLE OF TRUSTEE’S TECHNOLOGY STRATEGY COMMITTEE

•Ensure best practice in digital

•Agree, review and steer projects within an

overarching digital programme

•Check design integrity of digital output

SCOPE OF TRUSTEE’S TECHNOLOGY STRATEGY COMMITTEE

•Digital output and content

•ICT infrastructure

•Creation of digital assets

Aligning departmental structure

Digital Media restructuring July 2012

Defining content process

Developing strategic guidelines

• Be audience focussed

• Mobile first

• Treat content creation separate from delivery

• Use short planning cycles and product

lifespans

• Make faster, smaller changes to services

• Have clear governance and processes

• Objective-based planning/ evidence-based

review

• Review and rationalise technology

• Use open data-driven as default

• A common direction, not necessarily a

destination

Rationalisation digital services

Now Future

V&A website landscape March 2012

The other side of the mountain

You have to start somewhere

crossTargeted areas for 6-12 month action

• Iterations of responsive design for

mobile

• Initiated blog-fed newsfeeds (external

hosting)

• Launched calendar app

• Migrated main CMS to the Cloud

• Improved data process for collections

• Restructured digital media department

• Closed down 50+ legacy microsites

• Closed down 100+ legacy interactives

• Improved What’s On design

A journey

Developing (or Growing Up)

Rich Barrett-Small, Lead Developer, V&A

@richbs

A moment’s creative inspiration today

is a week of pain next year

Support and maintenance

Development

Oh dear

http://www.flickr.com/photos/claudio_ar/2224662164

http://www.flickr.com/photos/claudio_ar/2224662164

Startup Culture

• Fridge full of Ben and Jerry’s

• Table football (fußball)

• 90-hour weeks

Startup Plan

• Take venture capital

• Operate at a massive loss

• Get acquired and shut down

Museum Plan

• Look after current stuff

• Get more stuff

• Keep it forever

• Show it to more people

Lessons

• Less is more—don’t over-engineer or over-hire

• Build iteratively (3 month rule)

• Choose technologies that allow you to change your mind

• Change your mind

Thank you for listening

UK Museums on the Web November 2012

Victoria and Albert Museum

Andrew Lewis

Digital Content Delivery Manager Rich Barrett-SmallLead Developer

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