the rei experience - university of washington tacoma...the rei experience emily martin, whitney...

The REI Experience Emily Martin, Whitney Ronnander,

Kodi Thompson

Profi

le

Trevor Beck Millennial adult

Seeking a weekend backpacking trip

Doesn’t have an idea where to go

Doesn’t have equipment

Doesn’t know how to use the equipment

Doesn’t want to go alone

Value

s

StewardshipREI Core Values

“As a purpose-driven cooperative, REI’s business and core purpose are intertwined—we grow our business by furthering our purpose. We’re committed to promoting

environmental stewardship and increasing access to outdoor recreation.”

REI TradeExplore. Exchange. Expand.

TRADE

Explore land. Exchange supplies.THE LAND THE GEAR

Expand knowledge.THE GUIDE

Feat

ures

State Campsites

Free advertisement

Group rate

Personal Property

REI approved - yearly

Utilizing unused land

Feat

ures

Equipment

Go to local REI to register equipment

Employee training

Feat

ures

Feat

ures

Experts

REI Certification

Teaching about natural resources

Ratings & Reviews

Mar

ket

Members

Network with other members

Share their passion

Explorers

Cheaper than competitors

Accessibility

Variety of supplies

TRADE

REGISTER

Equipment

Experts - certification

Commission - 75%

Discount - 10% of one item

AFTER THE TRIP

Commission - 75%

Educate explorersLo

gistic

s

TRADE

DOWNLOAD

Equipment

Experts

EXPLORELand

CHOOSE

Logis

tics

Late Fees 4 hours - 20% fee

48 hours - Charged the price of the equipment

One week - Equipment returned, full refund

Damages Initial condition contract

Return contract

Charged through REI Trade app

Returns All charges applied to credit or

debit card through REI Trade appLo

gistic

s

Logis

tics

Review

Expert profile

$15 off purchase of $100 or more

Julia Johnson

Backpacking Expert

If you want to learn about natural resources and

explore your local environment. Let’s go on an

adventure!

REI TradeMarketing Campaign

TRADE

Share your adventure #exploreREI #exchangeREI #expandREI

Publi

city

Publi

city

TRADE APP

CHOOSE YOUR ADVENTURE

RENT THE GEAR

FIND AN EXPERT

CONQUER THE MOUNTAIN

REI TradeProof

TRADE

Sharing EconomySharing is caring.

Proo

f

600% growth in one year

750% growth in five years

301% growth in one year

Proo

f

Proo

f

Why REI Trade Will WorkREI is King.

Hiking & Outdoor Equipment Stores (US)

27%

7%14%

52%REIPatagoniaVF CorporationOther

Societal shift

Experienced customers (5 million members)

Resources available

Established brand recognition

Costs

Benefits vs. CostsLong term success.

Costs

Application developmentMarketing campaignProvided discountsEmployee Training

Insurance

Benefits

CommissionNew lifetime customers

Proper use of natural resources Sharing experiences

Creating membership valueGiving back to the local

community

REI TradeExplore. Exchange. Expand.

TRADE

SWOT Analysis

RefundsCosts

Refunds

Flexible - 100% refund if cancel 24 hours before

Moderate - 100% refund if cancel 5 days prior

Strict - 50% refund 7 days prior

CostsShort term expense - long term benefit.

Costs

Application development

Guerrilla marketing campaign

Provided discounts (10% sale)

Employee Training

Insurance

Best Worst

$8,000 $50,000

$30,000 $75,000

$434,000 $1,737,000

$127,820 $383,460

$1,099,820 $3,245,460

$500,000 $1,000,000

Strengths • Customized experiences• Positive brand recognition• Knowledgable consumers

Weaknesses • Insurance/liability• Safety• Damage/bad reviews

Opportunities • Building consumer value• Reaching untapped markets• Increasing rental inventory• Join social shift to sharing

economy

Threats • Going around the app• Substitutes

SWOT AnalysisREI Trade