the rio carnival meri and becca
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THE RIO CARNIVAL
Meri and Becca
A world famous festival held before Lent every year
Dates back to 1723 2 million people take to the streets each day Rio Carnival is filled with revellers, floats and
adornments from numerous samba schools located in Rio
Samba School – composed of a collaboration of local neighbours that want to attend carnival together, they have some kind of regional, geographic common background
Brief History of Rio Carnival
Carnival is the epitome of a mega event Rio Carnival is a globally recognised personality Extreme media exposure, appeals to the
masses Generates significant economic, political, social
and cultural capital Brazil basically stops for almost a week and festivities are intense day and night!
Carnival as a Mega Event
Pre modern – built around tradition, myth, rituals and
seasons Modern - rationalises spaces (Sambadrome) and have
become industrial Post modern – commodified – market values for signs
and symbols - celebritised and disneyfied – altogether voyeuristic - carnival has become meaningless - very controlled event – but comes across at chaotic
Carnival in Context
Local identity – design in performance of carnival National identity – reflective of national views International/global identity – impressions we expect
to see are played out through the media around the world – usually overindulgent and libidinous
Global identity – carnival has significance to so many nations and has developed a global personality
Heritage – African and European influences in Samba Carnivalesque – increasingly standardised around
the world
Identities at the Carnival
Rio Carnival is a very gendered event! Parade is predominantly women Objectification of women?
Gendered Idenites
Success of event has put Rio on the map Reinforces Brazilian culture – music and dance Commodification of culture...
Brazilian Identity
Media spectacle (Kellner) and interest has helped create
the spectacle seen at the Rio Carnival Reinforces global spectacle – consumed around the
world as well as in Rio de Janiero Carnival is passively consumed spectacle for some carnival can oppose the spectacle (DeBord, 1967) –
political elements
Spectacle
An event this large has many impacts on the host city. Economic – millions for city, but where does this money
go? Slums Social – in Brazil, carnival focused on the lower classes
but now the upper classes participate with tickets in the sambadrome costing up to $500 each, this is also littered with celebs – brings communities together to put shows together
Political – used as a politcal tool – generates regeneration income – is this the case in Brazil?
Social, economic and cultural impacts
Whole city stops for almost a week The celebrations gives everyone a chance to
be involved, street festivals – free However... Increase in crime – lack of security
Local
Worlds perception of Brazil – flamboyant,
beautiful women, etc Through globalisation, Brazilian influences
have spread over the globe, music dance and culture
The traits of Rio Carnival can be enjoyed everywhere
Global
How much do you think the Rio Carnival
benefits the Brazilian people? Do you think the Rio Carnival is still seen as a
religious festival?
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