the rise of the mobile mum - home | netmums advertising · 2018-11-06 · snapchat most likelyto be...
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THE RISE OF THE
MOBILE MUM
Ground breaking research
Smartphones and digital media have fundamentally changed how mums parent Virtual communities now contribute to the raising of every child
It takes a village to raise a child
Source: Netmums in Focus April 2016. 2000 respondents
The Rise of the Digital Village
Rising trust
APPEALING TO A
MOBILE MUM
The Villagers
Within each virtual community we have identified 4 different types of mum
By identifying the typologies, brands can target mums in the way that will achieve the best response
“Social media plays an important role in connecting me to friends and family”
“My precious memories are all on my phone”
“My phone organizes my life”
“My phone is critical to enable me to juggle work and family”
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