the road to redesign: meeting the needs of nontraditional students via online new student...

The Road to RedesignMEETING THE NEEDS OF NONTRADITIONAL STUDENTS VIA ONLINE NEW STUDENT ORIENTATION

Meghan Hatalla, Century College

Design is a funny word. Some people think design means how it looks.

But of course, if you dig deeper, it’s really how it works.

- Steve Jobs

UX=

GOAL

Audience Motivation

Your Objective

What How Why

What does this look like?

Once you get in.”“Metro is great…

Meanwhile, back in 2012

Whew.

Know your audienceAnswer the why:

Why do they need this?

You ≠ Target Audience

Who is our target audience?

32 65 32Average age Average credits transferred in Average hours worked

per week

What else can we find out?

• Shadowing• Students can navigate web sites• But not troubleshoot why a .docx won’t open

• Survey• 11% response rate• Loud & clear…

To what extent did Online Orientation help you contact your academic advisor or advising center?

43%

39%

18%

Not helpfulHelpfulVery helpful

I generally...

Skim over details & dig deeper into important details

Return and read things when I need them

Like to know the big picture0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

15%

3% 6%12% 15%

6%

73%

82%88%

Not trueNeutralVery true

On a scale of 1-4 (1=easy, 4=difficult), how easy was it for you to complete orientation in D2L?

33%

6%

27%

13%

21%

1 = Easy2 = Ok3 = A little difficult4 = Very difficultDidn't complete orientation

Find out what works. Answer the how:How are they going to do it?

Paper Prototype Equation

Answer Me These Questions Three

1.What is this site for?

2.What do you like or dislike about this site?

3.What do you do next?

The more users’ expectations prove right, the more they will feel in control of the system and the more they will like it.

- Jakob Nielson

Content is

kingKING

Answer the what:What do they need?

You will have to deal with new platforms that you haven’t yet heard of, and being agile with your content is more important than picking a platform or two and building for them.

- Karen McGrane

What does all *this*

look like?

Connect your goals with what/how/why

you build.

Questions?Thanks =]

Meghan Hatalla, Century CollegeTwitt er: @megtalla | Linkedin: /meghanhatalla