the role of social media in today's college student experience
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The Role of Social Media in Today’s College Student Experience �Liz Gross�Penn State Social Media Summit �November 9, 2015 �
@LizGross144 �
Early Facebook Research:�
• Here’s how often college students use it �(Jones, Ramanau, Cross, & Healing, 2010; Judd & Kennedy, 2010; Hargittai, 2008) �• Here’s what they post about �
(Selwyn, 2009) �• There are differences among users and non-users
(Hargittai, 2008) �• Students aren’t likely to utilize Facebook virtual
office hours with faculty�(Lei & Pitts, 2008) �
Early Facebook Research:�
• Students who spend more time on Facebook spend more time on face-to-face activities�(Heiberger & Harper, 2008) �• Students who persisted to the second year were
more likely to use Facebook to connect with other students at their institution�(Morris, Reese, Beck, & Mattis, 2010) �
Early Twitter Research:�• When used to supplement an LMS for an online class,
Twitter has a variety instructional benefits, including:�– Respond to students quickly�– Teach concise writing�– Maintain a relationship after the course ends�
(Dunlap & Lowenthal, 2009) �
• When using Twitter for learning Italian, more than half of students responded positively, but a third had negative opinions�(Antenos-Conferti, 2009) �
Post 2010 Research�
• Correlation to student outcomes�– i.e., engagement, GPA�
• Student identity development �• Better understanding of student perceptions of
institutional uses of social media�– Faculty�– Campus communicators�– Student activities�
When faculty use Twitter with students outside of class, students report higher levels of campus engagement and have higher GPAs.� Junco, Heiberger, & Loken, 2011 �
When attempting to correlate Facebook use to student outcomes, type of Facebook use matters.�
Junco, 2011 �
Relationship of Specific Facebook Activities to Student Engagement �# Creating or RSVPing to Facebook events�# Commenting�# Viewing photos�$ Posting photos�$ Checking up on friends�$ Playing Facebook games�
Junco, 2011 �
Pros �
• Online class discussions�• New student Facebook groups�• Coming out or exploring LGBT identity�• Positive risk-taking�
Campus professionals should support student engagement with social media & validate the exploration of their identities online.�
Junco, 2014 �
Since 2010,�
16,512 published doctoral dissertations have “social media” in the text.�
1,455 are relevant to higher education.�
23 identify “college students” as a subject.�
Based on a search of the ProQuest dissertation database.
I’ll review 5 of them for you.�
Developing Digital Student Leaders: A Mixed Methods Study of Student Leadership, Identity Development, and Decision-Making on Social Media��Dr. Josie Ahlquist�California Lutheran University�2015 �
@josieahlquist�
Colleges Need To Provide �
• Guidelines, not policies�• Student leader contracts with positive
language�• Inclusion of students in campus social
media policy development �
An Exploratory Study of Students’ Use of Facebook and Other Communication Modalities In Order To Receive Student Affairs Information ��Dr. Alicia Huppe �University of North Texas�2011 �
@aliciahuppe �
Percentage of students that had not accessed any student-affairs related pages on Facebook in the last year�
Student Use of Social Networking Sites: A Multi-Method Study At An Access Institution ��Dr. Jesse Robert Bishop�University of West Georgia�2015 �
@ProfJBishop�
Exploring the Role of Email, Blackboard, and Facebook in Student-Instructor Online Interactions Outside of Class: A Mixed Methods Study� �Dr. Olivia Laura Halic �University of Tennessee�2011 �
@Olitzi�
An Examination of the Relationship Between the Communication Methods Used in Out-of-Class Student-Faculty Interactions and the Content and Frequency of Those Interactions� �Dr. Liz Gross�Cardinal Stritch University�2015 � @LizGross144 �
The more methods a student uses to communicate with faculty, the more frequently they communicate with them.�
Students who use social media to communicate with faculty report twice as many faculty interactions than average.�
6% used to communicate with faculty�23% want to use it to communicate with faculty�
3% used to communicate with faculty�10% want to use it to communicate with faculty�
College students are high-frequency social media users�
Social media is multi-channel Platform usage is not universal �
Social media contributes to identity development �
Personal and academic identities are often viewed as mutually exclusive�
Colleges could be doing more to role-model productive use of social media�
This will be difficult until all employees are comfortable using social media�
Students don’t view social media as official communication�
There are opportunities to connect with some students using social media�
Because social media is not “official,” when you use it to impact a key objective you will be recognized.�
Sources �Ahlquist, J. (2015). Developing Digital Student Leaders: A Mixed Methods Study of Student Leadership, Identity Development, and Decision-Making on Social Media. (Doctoral dissertation.) �Antenos-Conforti, E. (2009). Microblogging on Twitter: Social networking in intermediate Italian classes. In Lomicka, L. & Lord, G. (Eds), The next generation: Social networking and online�
collaboration in foreign language learning. (pp. 59-90). Calico Monograph Series, No. 9.�Bishop, J.R. (2015). Student Use of Social Networking Sites: A Multi-Method Study At An Access Institution. (Doctoral dissertation.) �Dunlap, J. C., & Lowenthal, P. R. (2009). Tweeting the night away: Using Twitter to enhance social presence. Journal of Information Systems Education, 20(2), 129-136.�Gross, L. (2015). An Examination of the Relationship Between the Communication Methods Used in Out-of-Class Student-Faculty Interactions and the Content and Frequency of Those�
Interactions. (Doctoral dissertation.) �Halic, O. L. (2011). Exploring the role of email, Blackboard, and Facebook in student-instructor online interactions outside of class: A mixed methods study. (Doctoral dissertation.) Retrieved�
from: http://trace.tennessee.edu/utk_graddiss/1185 �Hargittai, E. (2008). Whose space? Differences among users and non-users of social network sites. Journal of Computer-Mediated Communication, 13(1), 276-297 �
doi: 10.1111/1083-6101.2007.0396.x�Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase student involvement. New Directions for Student Services, 124, 19-35. doi: 10.1002/ss�Huppe, A. (2011). An Exploratory Study of Students’ Use of Facebook and Other Communication Modalities In Order To Receive Student Affairs Information.�
(Doctoral dissertation.) �Jones, C., Ramanau, R., Cross, S., & Healing, G. (2010). Net generation or digital natives: Is there a distinct new generation entering university? Computers & Education, 54(3), 722-732.�
doi: 10.1016/j.compedu.2009.09.22 �Judd, T., & Kennedy, G. (2010). A five-year study of on-campus internet use by undergraduate biomedical students. Computers & Education, 55(4), 1564-1571.�
doi: 10.1016/j.compedu.2010.06.022 �Junco, R. (2011a). The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement. Computers & Education, 58(1), 162-171.�
doi:10.1016/j.compedu.2011.08.004 �Junco, R. (2014). Engaging students through social media: Evidence-based practices for use in student affairs. San Francisco, CA: Jossey-Bass.�Junco, R., Heiberger G., & Loken, E. (2011). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, 27(2), 119-132.�
doi: 10.1111/j.1365-2729.2010.00387.x�Li, L., & Pitts, J. (2008). Does it really matter? Using virtual office hours to enhance student-faculty interaction. Journal of Information Systems Education, (20)2, 175-186.�Morris, J., Reese, J., Beck, R., & Mattis, C. (2010). Facebook usage as a predictor of retention at a private 4-year institution. Journal of College Student Retention, 11(3), 311-322.�
doi: 10.2190/CS.11.3.a�Selwyn, N. (2009). Faceworking: Exploring students’ education-related use of Facebook. Learning, Media and Technology, 34(2), 157-174.� � � � ��
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