the royal guide to google safe (and penalty free) link building

The Royal Guide to

Google Safe Link Building

Pubcon Las Vegas 2014

#Pubcon @YoungbloodJoe

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

Note from a Googler

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

GOOGLE ASKED ME TO TELL YOU THAT THE ONLY PENALTY FREE WAY TO GET LINKS IS TO NOT GET LINKS AT ALL. SOMETHING ABOUT FOCUSING ON THE USER BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

How to Do Scholarship Link Building

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1.Setup the Scholarship via Scholarship Management2.Create a page on your website describing the scholarship3.Find targets on EDU sites to link to your scholarship page4.Get listed in Scholarship Search Engines / Directories5.Use Scholarship related content to drive links

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

FindExpertsToInterview.com

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@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

Doing an interview is just a special time, you’ll enjoy it as much as you enjoy the extra rankings and traffic you’ll get. - Eric SEOMer

How To Do Interview Link Building

1. Join the FindExpertsToInterview.com email list and MyBlogU.2. Seek out an expert to interview and arrange how you’re going to do the

interview. (email, phone call, Google hangout or TinyChat, in person with video, etc..)

3. Write up some ideas for questions you’ll want to talk about and let the person you’re interviewing know your rough idea of how the interview will go so they know what to expect.

4. Once the interview is done publish it and ask them to Tweet, post on Facebook and Google+ etc..

5. Use that interview for other outward facing communications to show that you are a go to source for this sort of information.

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

How To Do Photo Credit Link Building1. Use UberSuggest.org set to “Images” and type in base query (in my example it

was “Kansas City Royals”)2. Take list of all applicable keywords and put them in Google Adwords Keyword

Planner under “Get search volume for a list of keywords or group them into ad groups”

3. Sort by search volume and find image keywords that match content you’re creating such as blog posts, articles, product pages, etc..

4. Find image queries that currently don’t have a lot of good results5. Make the images and publish them on your site with Alt and Title tags.6. Do reverse image searches at least once per month to find new websites that

have used your image and ask for a “photo credit” with a link to the original article.

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

How To Do Creative Laboratory Link Building1. Scan technology sites like Kickstarter and Reddit.com/r/technology to

see what people are talking about.2. Come up with ways you can align your brand with the new technology.3. Create concept videos and artist interpretation images that are done in

nice quality.4. Publish content on it’s own page and write a blog post about it5. Spread via social media and press release6. Scan internet for mentions of creative concept project and make sure

those articles are linking to the page about it (most will) or to your home page.

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

How To Do Reddit Link Building

1. Look at the types of content shared on any of the Default sub-reddits such as DataisBeautfiul.

2. Create content that matches that sub-reddit and target reddit users to share the content on our behalf. (some allow you to self-submit also)

3. Once your content is shared join in the conversation about the content.

4. Encourage upvotes on your content by sharing it in social media (don’t ask for upvotes)

5. Consider using Reddit ads to target a sub-reddit with thank you’s, special discounts, etc.. For sharing and liking your content.

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

HONESTAUTHENTIC

TRANSPARENT

Link Building Guidelines

• Be Unique• BE Helpful• Be Authoritative• Be Brave• Be Creative• Be Patient• Be HAT (you agency folks)• And lastly…

BE ROYAL@YoungbloodJoe

#LinkBuilding #Pubcon #BeRoyal

Resources list

• Scholarship Management: http://www.scholarshipmanagement.org/• FindExpertsToInterview: http://www.findexpertstointerview.com• MyBlogU: http://myblogu.com• UberSuggest: http://ubersuggest.org/• Keywordtool.io: http://keywordtool.io/• Keyword Finder: https://kwfinder.com/• Reddit’s new default announcement:

http://www.redditblog.com/2014/05/whats-that-lassie-old-defaults-fell.html

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

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