the science of intranet engagement
Post on 29-Oct-2014
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THE SCIENCE OF
INTRANET ENGAGEMENT
?????????????????? INTRANET ENGAGEMENTHOW?
WHY?WHAT?
IDEA... Better collaborationMore productivityBye-bye silosGreater innovationFaster time-to-marketEndless sunshine
Killer
MEANWHILE..
Meanwhile, back on planet earth... The marketing departmentappears to be blowing offthe intranet.
And the sun doesn’t alwaysshine.
hello...? Damn! It’s dark in here.
THE TECHNOLOGY MUST
SUCK! SUCKNESSSUCKITUDESUCK CITYSUPER SUCKAGESUCKWADSSSSSSSSUCKKK!
Dude, Your digits, like, totally suck. Are you feeling me? Seriously, I’m thinking youbyte man.
Or it is possible we have an ENGAGEMENT ISSUE?
What if we could
MEASURE ENGAGEMENT?
No, seriously. What if we had a
3D ENGAGEMENTFORMULA?
INTERACTION
ADVOCACY
The 3 dimensions of engagement
INTEREST
INTERESTThe first dimension:
How to get users to GET & STAY ONBOARD.
Measure interestNumber of usersHow often they visit
UNINTERESTED.Don’t know about the intranetThere’s nothing in it for themThere’s nothing new there
Why users might be
INTEREST.1. Market the intranet and
make it more visible2. Highlight its value3. Keep users updated
3 ways to increase
INTERACTIONThe second dimension:
INTERACTION.Convert interest into
Measure the passive majorityTime spentPages visited
Most people will be passive visitors.
Stimulate theACTIVE MINORITY.
Get 20:20 visibility into interaction
Likes, comments, new posts and ratingsGoing up or down?
INTERACTION.4 ways to increase
1. Develop a content strategyand activation calendar
2. Run promotions3. Respond to contributors4. Conduct user testing
ADVOCACYThe third dimension:
Make your people
ADVOCATESAssess advocacy
How people engage othersCreate a scoring system
ADVOCACY.3 sources for greater
1. Apply all the steps suggested to this point2. Increase the WOW factor of your UX and content3. Highlight active users and advocates
INTERACTIONADVOCACY
Understand the 3 dimensions of
INTEREST
engagement:
Learn more now...
FREEEBOOK. MEANWHILE..
Expand the value of your intranet.
<<< Download this thing.
>>>>>>>>>>>>>>>> TAKE THE NEXT STEP WITH A 3D ENGAGEMENTCLINIC.
Discover your challengesand get an action plan.CLICK HERE >
DEALING WITH HERE?
Who are you
Some of the world’s top brandsrely on SmallWorlders to developtechnologies to create a morecollaborative, productive and funworkplace.
We put people first, technology second. Visit www.smallworlders.com
Get the complete picture...Download the free eBook >>>
hey... Wasn’t that enlightening?
kevin@smallworlders.com
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