the secrets of powerful b2b communications | ed field - maverick marketing

Enterprise Ireland eBusiness Workshop

Dublin, 22nd October 2014

Secrets of powerful B2B communications

#1Clear, engaging, persuasive, comprehensive communications.

#2An effective, sustainable set of activities to get you in front of prospects.

Helping Irish companies

grow international sales

How: Brand & communications

development. Developing sales &

marketing activities.

What: Directing, planning, copywriting,

design, technical, training, marketing

activities.

About: Since 2005. Deep digital

expertise. Team of 10.

What can be achieved?

// University of Limerick

Global exposure for online masters.

Client: University of Limerick

Sector: Post graduate education

Markets: Global

HQ: Limerick, Ireland

Website(s): ul.ie/masters-project-and-programme-management/

Client since: UL 2008, CPM faculty 2012

With a website and some digital

marketing can you sell a two year,

€13,000 online masters?

To people who have never heard of UL

and live 6,000 miles away?

Persuade people to choose UL over

Penn State, Harvard and others?

Brought to life in a new website

Magnetic marketing to find needles in a haystack

Results

Safety Storage takes the UK

Client: Safety Storage

Sector: Bespoke chemical storage units

Markets: Ireland & UK

HQ: Limerick, Ireland

Website(s): safetystorage.ie

safetystoragesystems.co.uk

Client since: 2006

Can we enter a new market

without a physical presence?

With a website and some search

marketing can we develop the UK

market?

Marketing

Results

UK sales from zero to 60% of

turnover in just 3 years.

Secrets of powerful B2B communications

#1Clear, engaging, persuasive, comprehensive communications.

#2An effective, sustainable set of activities to get you in front of prospects.

Secret #1

Layer it upThere’s no other way

Secret #2

Know why you exist

Our purpose is to harness technology to fundamentally simplify and strengthen the entire supervisory lifecycle for every financial regulatory body in the world.

To make systems smarter, faster and easier to use.

To apply our expertise, experience and systems to regulatory affairs, making the process as simple and easy as possible for clients. To lessen the pain of regulation.

To provide high tech, portable, fabric & air structures so work can get done whatever the conditions, whatever the location.

Secret #3

The logic of engagement

The logic of engagement.

I understand your world

I understand your challenge/pain/problems

I understand your needs

The ideal solution is...

Our solution is...

1

2

3

4

5

Secret #4

Words before design

We know what we’re doing

10M+Lines of clean, logical code

2m+People interacting with our solutions each month

180+ Projects delivered

ACTION POINT | The wisdom of grey hairs, the creativity of youth. We know what works and we see

where things are going. We’re more than 10 years delivering premium quality code, striving for the

highest standards. A genuine, passionate, capable partner you can trust.

Need to streamline compliance

and minimise risk?

Under pressure to meet standards and stay compliant? Increasingly

swamped with data, admin, and paperwork?

Secret #5

Be human

Solgari Cloud IntegratedCommunication Services

Corporate Presentation 2013

Telecoms Market Ripe for Cloud

Services

• Solgari Services - founded in 2011 with over €4m in funding, Solgari provides SaaS based Integrated Contact Centre & Cloud PBX services to businesses world-wide

• Telecoms Revolution - move from legacy on-premise telephony infrastructure to cloud services is gaining pace, driven by lower costs and higher productivity

• Management Team - former Oracle, Siebel, Texas Instruments & Citigroup executives

Legacy Telecoms:

Complex, Costly & Disjointed

Solgari Solution:

Integrated Cloud Communications

Global Cloud Contact Centre

CONTACT CENTRE ADD ON MODULE : PREDICTIVE DIALLING

Features include:

•Data Analytics

•Tier 1 VoIP

•ACD

•IVR

•CRM Integration

•Real Time Monitoring

•CIT

•Skill-based Routing

•Proficiency Weighting

•Inbound/Outbound Contact Blending

•Multi-Channel Capability

•Call Logging

•Ringback

Features include:

• Progressive Dialler

• Call Preview

• User-Defined Lead Filtering

• Multi-Number Dialling

• Custom Disposition

• Campaign Scheduling

• Abandonment Rate Throttle

• Campaign-specific Retry

• Agent Scripting

• ACD

• Remote Agent Capabilities

• Call Logging

ADD ON MODULE : IVR

Features include:

• Speech Recognition

• Marketing Surveys

• Opinion Polls

• Self Service Lines

• Credit Card Payment

• Proactive Customer Care

• Message Facility

• Script Flow

Proprietary SaaS Technology

- CICS

Solgari Value Proposition

Secret #6

Back it up

Secret #7

Inspire action

#1Clear, engaging, persuasive, comprehensive communications.

#2An effective, sustainable set of activities to get you in front of prospects.

Secret #1

Be selective

What activities we see working

// Search marketing – both organic & paid

// Producing and sharing useful content

// Emails to your database

// Online events – webinars

// Trade shows

// Online advertising (mostly using Google network)

// Direct mail (often using LinkedIn to select prospects)

// PR – for online and offline exposure

Secret #2

B2B paid search engine

visibility requires

deep expertise.

Secret #3

Follow with Google retargeting

Perfect when there’s a long decision making process i.e. B2B purchases

Secret #4

Personalise

Secret #5

Beware of hype

Use whatever works!!

Secret #6

Sustain

Commitment to a program – a roadmap.

Commit time, talent and cash.

Needs quality execution.

Analyse and iterate. Develop or kill off.

Always on + campaign.

#1Clear, engaging, persuasive, comprehensive communications.

#2An effective, sustainable set of activities to get you in front of prospects.

Communications & activity making a difference

Right customers. A faster sale.

Competitive edge.

Increased engagement with all.

Stand out. Cut through.

Reach further. More focus.

Strength. Growth. Profit.

Ed Field087-699-7068

353-61-620-147 ext 203

edfield@maverick-intl.com

www.maverick-intl.com