the slippery social media slope - sppa 9-4-2013
Post on 12-May-2015
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@hunterterrito | Xdesign, Inc.
THE SLIPPERY SOCIAL MEDIA SLOPE
Today our audience is simply and relentlessly rejecting media and brand marketers that fail to fit into their increasingly interconnect digital lifestyles.*Rick Mathieson, The On-Demand Brand
United Nations Cyber School Bus Document
Average time it took to reach 50 million users:
RADIO - 38 YEARSTELEVISION - 13 YEARSINTERNET - 4 YEARSSOCIAL MEDIA - 9 MONTHS
United Nations Cyber School Bus Document
It’s the first place we look. It’s the first place everybody looks for everything.*Luke Sullivan, Hey Whipple Squeeze This
LET’S GET STARTED...
The most important part of theprocess is to begin.*Jason Fried, ReWork
PROGRESS OVER PERFECTION
The show doesn’t go on because we’re ready; it goes on because it’s 11:30.*Andy Samberg, Saturday Night Live
MOMENTUM FUELS MOTIVATION
Jason Fried: ReWork
1. BECOME A SOURCE OF TRUST2. BUILD YOUR AUDIENCE3. EMULATE CHEFS4. CHOOSE YOUR CHANNEL5. DON’T BE A 17 YEAR OLD BOY
YouTube.com
WHY?
YouTube.com
#2 SEARCH ENGINE IN THE WORLD
YouTube.com
100 HOURS OF VIDEO UPLOADED EVERY MINUTE
Geek.com
OVER THREE BILLION VIEWS PER DAY
YouTube.com
HOW?
YouTube.com
WHY?
OVER 500 MILLION USERS
Shift Digital
50% LOG IN EVERY DAY
Shift Digital
30% HAVE AN INCOME GREATER THAN $100,000
Shift Digital
YouTube.com
HOW?
HUMANS LIKE DEALING WITH HUMANS
YouTube.com
WHY?
IT’S THE MOST DOWNLOADED APP
ITEssentials.me
ONE OF EVERY 5 WEB PAGE VIEWS IS FACEBOOK
ZDNet.com
150 MILLION DAILY USERS...
Constant Contact
...HALF OF THEM ARE ON THEIR MOBILE DEVICE
Constant Contact
YouTube.com
HOW?
Making connections, creating and continuing meaningful interaction wih people whether in person or in the digital landscape is the only reason we are here. Remember that. *Gary Vaynerchuk
@hunterterrito | Xdesign, Inc.
THE SLIPPERY SOCIAL MEDIA SLOPE
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