the social conference 2014 - jacob morgan - author of the collaborative organization

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12 Habits of Highly Collaborative Organizations

Jacob MorganAuthor, The Collaborative Organization

Principal, Chess Media Group

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Slides, Case Studies, and Strategy Resources

ChessMediaGroup.com/Resources

• Around a dozen in-depth case studies• State of Enterprise 2.0 Collaboration Report• Unique strategy resources to help you with collaboration efforts• Updated Regularly!

Author, The Collaborative Organization Endorsed by CIO of USA, CEO Unisys, CMO Dell, Chair Sloan MIT Management Review

Principal, Chess Media Group.Strategy Consulting and Advisory on Future of Work and Collaboration

Blogger, TheFutureWorkplace.comStrategy, culture, and technology

Columnist, The Future of Work and Collaboration

Columnist, Redefining Success and Work

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Invented in India around the 6th centuryThere are over 1,000 chess openings one can learnThe shortest mate is 2 moves called a “fools mate”8x8 board, 64 squares in total16 pieces on each side totaling 32Goal is to capture the king

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Chess and Rice

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Work= Activity in which one exerts strength or faculties to do or perform something (drudgery, struggle, daily grind)

Employee= A person working for another person or business for pay (cog, servant, slave)

Manager= Someone who controls all or part of a company (slavedriver, boss, zookeeper)

Company= A chartered commercial organization or medieval trade guild (club, crew, gang)

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Your Future Workforce

• Cultivate passions• Engage with communities• Find and share information• Learn and grow at will• Always connected• A teacher and a student

Are you ready for him?...

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You should use these new tools and strategies we’re implementing because they are going to help the company make and save more money

ORYou should use these new tools and strategies we’re implementing because they are going to make your life at work easier and better.

Individual vs. Corporate Value1

Example: Penn State University Outreach

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Strategy Before Technology2

• Most companies start with technology• Quickest way to failure• Understand WHY before you understand HOW• What is the business value and what are the use cases?

Example: TELUS

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“Higher levels of engagement are strongly related to higher levels of innovation. 59% of engaged employees say that their job brings out their most creative ideas against only 3% of disengaged employees.” (Gallup)

“Employees worldwide who know their managers as “people” are more likely to be engaged (Gallup)”

Did you know?

• Listen to feedback and suggestions• How do employees want to work?• What makes the engaged at work?• What are they passionate about?• Listen to what they tell you…

Listen to the Voice of the Employee3

Example: Booz Allen Hamilton (used to be!)

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4 Learn to Get Out of the Way

• Avoid the “wear any color because it’s black” mentality• Not about policing and enforcing• Empower and support but don’t dictate

Example: ING Direct Canada

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Lead by Example

• If leaders aren’t on-board why should employees be?• Leaders have tremendous impact on culture and direction• According to Andrew McAfee, quickest way to fail• Not just about saying you support collaboration, SHOW it

5

Example: OCE

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6 Integrate Into Flow of Work

• Needs to be a part of how employees work• Not mean to be “another” place to go to• Example: leveraging single sign on to create the “front door” to

the enterprise Example: IBM

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Create a Supportive Environment

Think long-term• Onboarding of new

employees• Evaluating existing

employees

Beyond the tools• Education and training• Lunch & learns• Reverse mentoring• Open Q&A sessions

Example: The Motley Fool

7

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8 Measure what Matters

• You can measure everything, but should you?• KPI’s tie back to goals & objectives, anecdotal or data driven

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9 Persistence

• You will run into obstacles and challenges• Decide if this is the new course your company will take• Collaboration isn’t an option it’s THE option

Example: Children’s Hospital

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Adapt and Evolve

• Technologies will change• Challenges will emerge• New behaviors will surface• Processes will change

10

“Be like water”-Bruce Lee

Example: Lowe’s

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11 Collaboration also Benefits the Customer

• Ability to respond faster to customers• More accurate customer responses• Create knowledge/content repository for

repeating issues• Integrate customer feedback into company

products and servicesExample: Intuit

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12 Collaboration Makes the World a Better Place

• U.S. companies spend over $400 billion on stress-related issues

• Work is one of the leading causes of stress

• Collaboration can:• Make it easier for employees to get work

done• Allow employees to feel more fulfilled and

engaged• Feel a greater sense of purpose• Allow for flexible work environments • Reduce stress at work• Give employees more personal time• Improve work-life balance• MAKE PEOPLE HAPPIER!

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From this

The new “foreign” way to work

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To This

How can organizations adapt to the changes in behavior and technology?

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The only thing businesses can be certain of is uncertainty. In that type of environment companies that connect and engage their employees and information will win.

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Questions?

Jacob MorganPrincipal, Chess Media GroupAuthor, The Collaborative OrganizationTheCollaborativeOrganization.comJacob@ChessMediaGroup.comTheFutureOrganization.com@JacobM

“…Jacob's book guides leaders on how to develop strategies to build this type of a 'Collaborative Organization.‘Vivek Kundra, Former Chief Information Officer of the United States of America

“…Jacob’s book is a valuable strategic guide to help leaders deploy emerging collaboration technologies and strategies to "get there.“Jonathan Becher, CMO, SAP

"A valuable strategic guide for organizations looking to tap the power of new social and collaborative tools to create more connected, engaged, and successful organizations."Ed Coleman, Chairman and CEO, Unisys Corporation

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Slides, Case Studies, and Strategy Resources

ChessMediaGroup.com/Resources• Around a dozen in-depth case studies• State of Enterprise 2.0 Collaboration Report• Unique strategy resources to help you with collaboration efforts• Updated Regularly!

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