the social library: community, connections, conversations

The Social LibraryCommunity

Connections

Conversations

Christa Burns

Nebraska Library Commission

November 15, 2014

The Library is our Brand

Market it just like companies do.

What are we ‘selling’?

Collections

Events

Author visits

Story time

Finals week extra hours

Study rooms

Everything that your library does!

Have a plan

Social Media Policy

Don’t just do it because everyone else is

doing it.

Why you’re doing it. Expectations? Goals?

Who will do it. Responsibilities?

How will you measure success/failure?

Don’t be afraid to fail. Step back, evaluate,

try again.

Go where your users are

Don’t do it all.

Figure out what YOUR library’s patrons are

using and be there.

Most common questions.

Fullest classes.

Do a survey/poll.

Ask!

Non-users, too.

Ultimate goal – create an online community.

Is it working?

Statistics - measure usage and ROI.

Facebook Insights

Twitter activity

Flickr – views, referrers

Pinterest – followers, repins

Instagram – followers, likes

Observe how your community interacts

with each other on your library’s social

media sites and what they like to discuss.

Questions???

Christa Burns

Special Projects Librarian

Nebraska Library Commission

christa.burns@nebraska.gov

800-307-2665