the social media gap in pharma & lifescience

CLOSE YOUR SOCIAL MEDIA GAP

5 lessons for your quick start

1 Pascal Tack – TippingPoint.be

The new citizen

•  He lost trust in “experts” •  Believes in his own authority

but = realistic •  Uses his own mental kompass •  Creates his own circles of trust

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MEET THE NEW CITIZEN

‘’ I SAY WHAT I HOPE I DO WHAT I CAN’’

Lesson 1

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His usage of social media is a fact

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His critical mind is fed Christelijke Mutualiteit learns members how to compare Hospitals

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His critical mind is fed Quality indicators for Hospitals turn transparant

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His critical mind is fed Patients score doctors on-line

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Hospitals turn social – “ creating brand preference”

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He is informed His trusted sources of information for medicine

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Is this your Social Media strategy?

“ SO ME & DIGITAL ” THE CORNERSTONE OF MODERN

MEDICAL & LIFE SCIENCE PROGRAMS

LESSON 2 Awareness

Public Relations Follow-up of treatments

Satisfying The “Self Directed” Patient

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Awareness Program “ Dementie”

Obama gathers support for its Health Care program

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The I – coach The Barcelona Team helps you to stop smoking

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TECHNOLOGY CAN DO PLENTY .. BUT WHAT’S RELEVANT FOR YOU?

START LISTENING Lesson 3

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Start using Google alerts for news and blogs

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Follow conversations on Facebook

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Facebook Graph search

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Facebook Graph search

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Follow conversations on twitter - easy to automate via tweetdeck

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Create archives via free tools

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Look for trends

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Check the relevance and size of the problem

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Check the relevance and size of the problem

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START CONVERSATING Lesson 4

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START CONVERSATING…

BUT FIRST, THINK ABOUT YOUR STRATEGY

Lesson 5

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Start the conversation

•  Who’s your target? •  What’s your objective

•  Turn into an expert? •  Create customer utility

–  Treatment follow-up? –  Identify patients

•  Protect your name –  Domain name –  Twitter name –  Facebook name –  Pintrest, You Tube, Flick-r

Create a Content & Touchpoint strategy

an example

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Raise money with investors?

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Create Your own Channel? 2 Belgian Examples

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Find the Connected and Early adopters. TNS says : Future Shapers

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Growth? Find and conversate / influence via social media

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A lesson from FMC Track your performance .. Number of people following you

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But what matters more, the engagement

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27 years of cross channel media experience

-  Head of Marketing @ Deutsche Bank -  Member of Management Committee

-  Direct Marketing Manager - Citibank

- Co-Owner & Managing Partner @ Famous Advertising / I-Do -  Belgacom, Inbev, Axa, Dela, Mars Pet Foods, Janssen Pharma, Nutricia…. -  Winner of Golden Lions at Cannes 2007 / 3th ranked DM agency Worldwide -  Most efficient agency of the year 2008

-  Digital & Interactive director McCann Brussels

- Owner of TippingPoint.be - methods via my Linkedin profile

Active on Facebook, Twitter and Linkedin pascal@tippingpoint.be /0494.856125